What are the components of a complete enterprise VI design?

The continuous development of an enterprise needs to rely on publicity to expand its influence. There are many ways to expand its influence, such as internet publicity, TV advertisements, leaflets, etc. The following time Fortune Witkey mainly introduces the complete elements of enterprise VI design, hoping to help your enterprise VI design. VI design is generally composed of basic design system and application design system, in which the basic design system is the focus of VI design and the key to the successful spread of the brand. VI system is to unify the above two systems in visual projects and take it as the basic design blueprint. The following is a brief description of the elements that constitute VI:

1. Types of basic design elements

1. Brand standard words: In order to expand market share or differentiate products, enterprises create different brands, and in principle, they also appear in their own languages and English at the same time.

2. Corporate logo: a visual symbol representing the enterprise and a bridge between the enterprise and consumers. There are usually graphic logos, font logos or a combination of both. In recent years, because the font itself is descriptive, there has been a trend to replace graphic signs.

3. corporate slogan: express the business philosophy, ideas and future policies in short and powerful words. It often appears at the same time as enterprise logo and enterprise name standard words.

4. Standard word of enterprise name: the company's external name, which is mainly designed in Chinese and English when planning; Fonts are mostly selected from printed ones, and they are revised in detail, that is, they become independent and distinctive corporate name standard words.

5. Special printing font: the font used by the company for external publicity, which is applied to advertisements, leaflets and posters. You can choose the font with the same image from the existing printing font, or redesign the font for publicity.

6. enterprise color: it represents the image color of the enterprise, and usually one color is used as the main color; Headed by corporate logo, it is widely used in visual projects; It also has auxiliary colors to distinguish goods or institutions.

2. Types of application design elements

1. Vehicle accessories and means of transport: business vehicles, means of transport and means of transport used by enterprises. Enterprise means of transport are all over the world, so we should pursue the highest recognition when planning, so that enterprise means of transport can stand out from thousands of vehicles and become the best visual focus.

2. Business supplies: business cards, documents, envelopes and post-it notes used by the company; Adopt a unified design mode, the content is concise and can represent the company's basic design system, and the use of paper is mainly based on reducing costs.

3. Advertising, publicity and emblem: Advertising represents the facade of an enterprise and is also the level point of internal design. If the design level is high, it will be helpful for image generation. Commodity advertisements, company profiles, corporate publicity, and recruitment columns all belong to this item.

4. packaging: commodities often enhance their value through packaging design. Packaging is the face of goods, the reference for consumers to choose goods, and a favorable tool for forming corporate image.

5. Exhibition venue: Exhibition venue includes exhibition venue and storefront display, which is the vanguard of the enterprise and also the design project of logo extension. Excellent building or exhibition design can bring people a fresh image with bright eyes.

6. Commodities: Enterprises create brands, and then print the basic design system on commodities; The design depends on the corporate image and commodity types.

7. Uniforms: Uniforms are a symbol of image, and enterprises usually design uniforms for work or business according to department categories; It is an inevitable trend to design staff uniforms, which can establish a unified image of enterprises externally, but can improve the rusticity of employees and increase productivity internally.

8. Signs: Signs are the identification system of enterprises; Including signboards indicating the existence of enterprises, indicating various office departments and facilities; Basically, the contents and uses of the signs are different; However, the design needs to be unified, so as not to damage the corporate image due to clutter.

the above are the complete components of enterprise VI design. Only by clearly understanding the components of VI design can the enterprise VI design system be better, which is what enterprises want to see. Time Fortune Witkey provides various services such as learning vi design, brand VI design and supermarket VI design. As long as you post the task requirements on the website, you will be able to attract millions of professional VI designers to serve you.

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