How to write a promotional slogan

What is a slogan? A slogan is a propaganda statement written in concise language. So how to write a slogan?

1. The number of words should be moderate. In order to take into account people's sight, the number of words should not be too many. If a slogan has too many words, dozens or even hundreds of words, it will be too troublesome for the writer and difficult for the readers to read. For example, "Better to wait for ten minutes than to rush for one second" is a short eight-character sentence that clearly tells people to abide by traffic rules. If the proposed slogan is tested in the exam, there will definitely be a word count requirement; if the test question does not have a clear requirement for the word count, candidates should pay attention to the number of words in the proposed slogan.

2. The content should be positive. The content of the slogan must be positive and healthy. It must be cordial, friendly, and popular with most audiences. It must also be fresh, lively, lively, and literary, which can indeed create an atmosphere and boost morale.

To promote cooperative medical care, "You help me help the government, cooperative medical care protects health" and "Cooperative medical care has entered thousands of households, farmers need it for their health";

To promote environmental protection, "maintain Environmental sanitation, first build a beautiful home" and "Beautifying the environment is to beautify our souls";

Promote the economic census's "Understand yesterday, grasp today, create tomorrow" and "Inventory of the past, grasp the present, give guidance "Future" "Seeking truth, seeking development, benefiting the country, the people and the future"

3. The language should be popular. Since slogans are very practical, it is necessary to take into account the cultural level, ideological status, life experience and even identity and status of different readers. The proposed slogan should take into account the general level of readers as much as possible, without taking into account higher-level readers. A level of readership. In this way, when choosing words, it is necessary to make them easy to understand, clear, accurate, touching, lively, and at the same time avoid gorgeous words, especially polysemous words, because different understandings of polysemous words (including phrases) can lead to language ambiguity. It is worth noting that the purpose of slogans is to create an atmosphere and mobilize the enthusiasm of participants. Therefore, the language should be as vivid and literary as possible, which really makes people feel happy and pleasing to the eye. At least it makes people enjoy hearing and seeing it, and avoid being rigid and rigid. obsolete. "To clean up a polluted city and build a beautiful city, we must start with myself to improve quality" is easy to understand and clear and accurate, telling everyone to start with themselves to protect the city's environmental sanitation.

4. The sentence structure should be neat. The recipients of slogans are generally clear. Therefore, in terms of sentence structure, simple single-sentence clauses without subjects are generally used, mostly with verb-object structures, and complex subject-predicate sentences are rarely used. The sentence structure of slogans is generally relatively neat. Even longer sentences are mostly whole sentences with fewer words and simpler structures, such as sentences of contrast, duality and simple parallel sentences.

5. The rhetoric should be clear. Generally speaking, the audience of a slogan is very clear in advance. Therefore, the slogan should consider the popularity of the audience, that is, it should be accepted by the majority of the audience as much as possible. Then, relatively uncommon rhetorical techniques such as synaesthesia, imitation, metonymy, etc. should not be used. At the same time, the content of the slogan must be true and avoid exaggeration. Therefore, rhetorical techniques such as exaggeration, questions, and rhetorical questions are generally not allowed in slogans. However, rhetorical techniques such as similes, metaphors, comparisons, parallels, parallels, and repetitions that are popular among the public can be used. If used well, better expression effects can be achieved.

6. Punctuation requirements. Due to restrictions on special means of expression, punctuation marks are generally not allowed in slogans (except for the use of book titles when promoting certain works or speeches, and the use of quotation marks for specific titles). Therefore, when drafting slogans, avoid ambiguities caused by pauses or accents. When you really need to pause, you can use spaces (vertical format) or line breaks (horizontal format) instead of punctuation.