(Chase 100) How do major enterprises educate their employees on corporate culture ~

Corporate culture education for employees of large enterprises: it is difficult to become a long-term driving force and real advantage to support the development of enterprises by relying on the middle route in sales channels. Please enjoy a few examples: 1. Alibaba Group: Alibaba Network-China Station International Station Japanese Station Taobao Station Alipay China Yahoo Yahoo Word of Mouth Network Ali Software Ali Mom; Since the establishment of 1999 Alibaba, a strong corporate culture based on Alibaba's value system has become the cornerstone of Alibaba Group and its subsidiaries. Our success and rapid growth in business are based on entrepreneurial spirit and innovative spirit, and we always pay attention to meeting customers' needs.

Alibaba Group has six core values that dominate all our behaviors and are an important part of the company's DNA. These six core values are integrated into the company's management system on employment, training and performance evaluation. When new employees join Alibaba, they will attend a two-week induction training and team-building course in Hangzhou headquarters, focusing on the company's vision, mission and values. And these contents should be strengthened in our regular training courses, team building training and company activities.

Alibaba has grown from an initial 65,438+08 entrepreneurs in China to a company with 20 offices and more than 5,000 employees in three continents. We strive to create a big family for our employees so that they can work closely together in a positive, flexible and results-oriented environment. No matter how big a company we grow into, strong enjoyment values enable us to maintain the same corporate culture and Ali House.

Alibaba's dream: to create a completely different world by developing new business methods.

Alibaba's mission: Let there be no hard business in the world.

Alibaba's vision:

Establish a sustainable company 102.

Become one of the top ten websites in the world.

As long as you are a businessman, you must use Alibaba.

Alibaba's values

Customer first: pay attention to customers' concerns, provide customers with suggestions and information, and help customers grow.

Teamwork: * * * Enjoy * * * and complete yourself with individuals.

Embrace change: break through yourself and welcome change.

Honesty: Honesty and integrity, keeping promises.

Passion: Never give up and be optimistic.

Dedication: Do extraordinary things with a professional attitude and a normal heart. Support entrepreneurs and create global economic opportunities

Since the establishment of 1999, Alibaba's core mission is to make it easy for businessmen all over the world to do business.

Alibaba has more than190,000 members from more than 200 countries and regions, and the membership group is mainly composed of entrepreneurs and small and medium-sized enterprises.

We believe that combining the power of the Internet with an open and fair global trading environment can create economic opportunities for the grassroots and play an important role in alleviating world poverty. Alibaba plays an important role in creating employment and economic opportunities for developing countries and developing countries by providing a marketing platform for cost-saving products and services for small and medium-sized enterprises.

Corporate social responsibility activities

Alibaba believes that the first thing to do is to establish a responsible corporate citizenship model in China. Through a strong corporate culture based on Alibaba's values, Alibaba strives to ensure that its employees and branches work together to have a positive impact on its customers, colleagues and local communities. In addition to our own internal procedures, Alibaba has a unique responsibility to share ideas with more than 654.38+09 million registered members in the global business community and exert a positive influence on them. Highlights include:

Entrepreneur training course

Over the years, Alibaba has provided management training courses for businessmen in China and around the world, sharing our experience in e-commerce, global trade, value management and corporate social responsibility.

2. Haier's "OEC" management model, "market chain" management and "one person and one person" development model have attracted great attention from the international management community. At present, Harvard University, University of Southern California, IMD International School of Management in Switzerland, European School of Management in France, Kobe University in Japan and other business schools have conducted special case studies on this, and Haier's "market chain" management has also been included in the EU case base. Haier's "one person, one order" development model provides innovative thinking for solving the global business inventory and overdue accounts receivable, and is praised by the international management community as a management model of "keeping pace with the global business pulse". Facing the new conditions of global competition, Haier has established a global brand strategy, launched the enterprise spirit of "creating resources and enjoying a good reputation in the world" and the work style of "one person, one person, make a quick decision, make a quick decision", and challenge itself, challenge tomorrow, build China people's own world famous brand and innovate constantly! 1. Out of nothing-Haier's cultural view

2. Haier corporate culture explains Haier's entrepreneurial spirit and work style.

Everyone is a talent, but horse racing is not like a horse-Haier's view of talent

Everyone is a talented person. Horse racing is not a combination of authorization and supervision. Talents, talents and human resources are talents today, but not necessarily tomorrow. TVM: Haier's "Total Value-added Management"

4. Tap the potential first, then make a profit-Haier's strategic view

The four stages of developing strategic innovation, the change of eating "Huck fish" in three directions, the market first goes east and then west, and then the factory is established.

5. Haier model: people are one.

What is the promotion of T mode and T mode?

6. The enterprise is like a ball on a slope-Haier's OEC management method is getting better and better.

What is not simple about OEC management method and slope ball theory? What do you mean it's not easy? Three basic principles and nine control elements of 6S management of daily affairs and daily affairs: 5W3H1s.

7. The market is everywhere, and everyone has a market-Haier's market chain.

Three Stages of Market Chain Process Reengineering "Five Needs and Five Don 'ts" Market Chain Process Reengineering "Three Principles" Mechanism of Market Chain Process Reengineering "SST" Demolish the internal and external walls of enterprises, zero inventory, zero distance and zero working capital, do the right thing and do things correctly, speed, innovation and SBU.

8. Brand is sail and users are teachers-Haier's brand marketing.

Excellent products are stories of excellent people smashing refrigerators. There are no well-known brands in China that fight for value and don't fight price wars.

9. The soil for enterprises to survive is users-Haier's service concept.

The floating boat method of selling word of mouth first and then selling products only has the idea of off-season. There is no off-season market, the unchanging law of the market is always changing, and it is always right to create a market that touches users. The problem with the market is that our innovative subject is to keep an eye on the market, create a reputation and never say "no" to the market. User complaints are the best gift. Your satisfaction is our working standard of "one vote in the end" internally, the core competitiveness of "one stop in place" externally, and the extraordinary ability to obtain resources from customers and users. I am Haier, and I smile.

10. Go out, go in and go up-an international Haier.

Difficult before easy, unstable, not strong. Three thirds of the trinity, three integrations and one creation, three internationalization and five globalization. Out, in, up.

1 1. The essence of management is not "knowledge" but "behavior"

-Haier's management methods

Always trembling, always treading on thin ice to solve problems. Three-step management is to use the 80/20 principle 10/ 10 principle Haier motto.

12. Sincerity forever-Haier's image

3. Many Wal-Mart stores hang such slogans:

1. The customer is always right;

2. If the customer makes a mistake, please refer to Article 1. This is a vivid portrayal of Wal-Mart's customer first principle. Some employees said with emotion, "Wal-Mart made us realize for the first time that customers are always right.

Sam. Walton's Ten Principles of Successful Management:

1. Manage wholeheartedly and do better than others.

2. Share profits with colleagues.

3. Encourage your colleagues. & lt Event Marketing & gt

4. Communicate with colleagues in everything.

5. Appreciate colleagues' contribution to the company.

Celebrate your success, but don't be discouraged if you fail.

7. Listen to the opinions of everyone in the company.

8. Exceeding customers' expectations, they will come again and again.

9. Control costs are lower than competitors.

10. Go upstream, find another way and give up traditional ideas. Honesty is a very special word in Wal-Mart's culture. Everyone at Wal-Mart knows that Wal-Mart is not afraid of employees making mistakes, and there will be special people to help you correct them, but there is one mistake that cannot be forgiven, and that is dishonesty. Only by being honest can we fully abide by national and regional laws and regulations, and can we fully abide by the company's policies, regulations and principles. Because of honesty, Wal-Mart can become the most law-abiding enterprise and its business can develop smoothly. Ranked first among Fortune Global 500 companies for four consecutive years, and was named "the most respected enterprise" for two consecutive years. Similarly, only when individuals are honest can they guarantee to abide by the company's relevant policies and be responsible for the health and safety of consumers, so as to have a bright future in Wal-Mart.

In order to ensure food safety and the health of consumers, the health of employees is fundamental. Before each new colleague takes up his post, Wal-Mart will organize him to go to the city hospital for physical examination and confirm that there is no infectious disease before he can be hired. In addition, Wal-Mart organizes colleagues to have a physical examination once a year. Those who find infectious diseases should ask to stop working immediately for treatment, and they can only return to their posts after being cured.

Do professional things with professional heart. Wal-Mart not only requires employees in the food department to have certain work experience, but also provides them with professional training. Wal-Mart has a relatively new concept called Fresh College, which is also developed by Wal-Mart (China) itself. The members of the Fresh Food College are experienced fresh food experts, who regularly go to all parts of the country to provide fresh food training and support for the management and employees in the fresh food area of shopping malls. The course covers all fresh-keeping training in China, including fresh-keeping hygiene, fresh-keeping standards, suppliers, suppliers' fresh-keeping situation and new product development. Freshness College will participate in the fresh-keeping related work of the two front-line departments of shopping mall procurement and operation. In addition, Wal-Mart has also opened some public classes for employees, mainly to help them understand other skills and knowledge related to their work and better serve customers.

Wal-Mart is committed to recruiting honest and professional colleagues and providing them with comprehensive training. At the same time, regularly evaluate their honesty and professional skills. Shenzhen headquarters organizes fresh technicians to take professional examinations twice a year, including skills and theory.