Highlights of creative activities in shopping malls

"Promotion" refers to short-term publicity activities, the purpose of which is to encourage buying enthusiasm, or to promote a product and provide a service. The following is my carefully collected creative activity plan for shopping malls. Let me share it with you and enjoy it.

Creative activity plan of shopping mall 1

Festivals are good opportunities for businesses to promote sales, such as New Year's Day and New Year's Day. Discount promotions are everywhere during this period, and many clothes, home appliances and new year's goods are in the promotion ranks. In fact, this has captured the psychology of consumers. In fact, when their reputation goes out, consumers will naturally come. We should take this opportunity to raise the popularity of the shopping mall.

Focus of activities:

20__, 65438+ 10 and February will be the peak of commodity sales, integrating year-end promotion, New Year promotion, New Year promotion and Spring Festival promotion. On the one hand, seasonal goods such as winter clothes, jewelry and household appliances will be hot-selling, on the other hand, the promotion of new year's goods will also usher in a peak. In addition to promoting the established target customer base, it is also necessary to launch special promotional activities for members, units, groups and families. At the same time, while holding various commodity promotion activities, we should also attract people's popularity through cultural activities, render the atmosphere of the New Year, and also hold some public welfare activities to enhance the image of the shopping mall.

Activity content:

1. New Year Surprise Exchange Rate

20__=200+8=__+8=?

Goods with convertible value of 18 yuan when shopping in 200 yuan and 8 yuan;

When the shopping reaches _ _ yuan, 8 yuan can be exchanged for goods worth 88 yuan.

Convertible goods can be some practical goods, such as tea cups, rice cookers, hair dryers, etc. )

Operating instructions:

It is invalid to buy goods at the service desk with the shopping receipt and stamp the receipt. If a commodity has been redeemed, it can be replaced by a commodity of the same value.

Second, it will usher in a new year.

When shopping in the mall is full of 200 yuan, you can puncture a balloon, which contains a lottery ticket.

Two pierced 400 yuan, and so on. Single receipt limit 10.

Lottery settings:

(The lottery ticket is scratch music, 100% wins the prize, and the prize can be in kind or coupons. )

First prize: 5 elephants and 2 winners are marked on the lottery ticket, and the prize is a gift or coupon worth _ _ _ yuan;

Second prize: 4 elephants, 5 elephants, and the prize money is 500 yuan;

Third prize: 3 elephants, 10, the prize value is 200 yuan;

Fourth prize: 2 elephants, 20, and the prize money is 50 yuan;

Fifth prize: 1 elephant, prize value 10 yuan.

Operating instructions:

You can delimit an area in the shopping mall and put balloons of various colors. Customers can attach shopping receipts to the balloons.

Third, shopping to send mugs-always feel warm.

When printing images on T-shirts is no longer new, with the constant change of fashion, people begin to print their favorite images and their own photos or photos of relatives and friends on ceramic cups, which is commonly known as mugs, to accompany them every day and feel the comfort or warmth flowing in their hearts at all times. Target customers: focus on young couples or a family of three. Print photos of lovers or family members on the cup, so that the person you like can stay with you at all times.

When shopping in 300 yuan, you will get a mug. Customers can choose to print their favorite pictures or photos of their loved ones or relatives on the mug. The cost of each mug is around 5 yuan. Standing is desirable, which embodies the charm of personality. It can be used as a special cup for yourself or as a gift for young people.

Equipment: You can rent the equipment of a professional personalized color printing shop, or jointly organize this activity with a professional personalized color printing shop.

Fourth, in a word, we listen to your voice.

When the old year is about to die and the new year is coming, it is very necessary to listen to customers' opinions, which will help shopping malls to better summarize and reflect on the past year and help them to know how to better improve themselves in the new year. At the same time, this move will also make customers feel the sincerity of _ _.

At the weekend, Mr. Li and Mr. Xie personally listened to customers' opinions and suggestions. All customers who make suggestions will be given a beautiful gift (worth 5-20 yuan, such as desk calendar, small handicrafts or practical goods printed with "_ _"). ), and those customers who make good suggestions, after screening, can get a reward of 1 000 yuan and publish it on the list the next day. If you think the suggestion is particularly good, you can also decide to give a reward of 1000 yuan on the spot. For those customers who put forward good opinions and suggestions, the mall can also hire part-time supervisors.

Shopping mall creative activity plan 2

A, progress background analysis:

Seasonal characteristics of the schedule background: in mid-August, the weather in the north has gradually entered autumn, and the autumn is crisp and the temperature difference is large. The temperature is still high at noon and cool at night. The characteristics of people's dressing season are not obvious and confusing. At this time, the purchasing power of consumers is relatively weak in a year.

Schedule background Industry characteristics: This month's summer goods are in the stage of discount clearance, and autumn goods have been listed one after another, and various businesses will launch corresponding promotional activities.

Horizontal competition: This month is the off-season of sales, and consumers' desire to buy is generally not strong, but our anniversary can stimulate the market and promote sales through a series of planning and promotion activities. Through the celebration activities, the campaign of peak season sales will be launched in advance, and other department stores will also take corresponding promotion measures for the celebration of department stores.

Second, the schedule during important festivals:

_ _ department store anniversary celebration (August 18)

Three. Highlights of opportunities in the timetable:

Special consumption of "anniversary celebration"

Consumption in alternate seasons of summer and autumn

Wedding consumption

Four, the stage promotion content and implementation:

(1) Promotion theme: Cai Hua anniversary.

(2) Promotion time: divided into three stages:

Stage 1: notice period (1 August 20th, 2008-August 8th, 2000)

The second stage: warm-up period (August 9, 2000-August 2000 17).

The third stage: implementation period (1August 20-20, 81August 24, 0)

(3) Stage promotion purpose:

Through the promotion activities in the first stage of preview period and the second stage of warm-up period and the launch of healthy tourism month, we thank customers for their strong support to department stores for many years, avoid the phenomenon of "holding money for purchase" before the celebration, promote sales and pave the way for the next stage of work.

In the third stage, various activities were launched in order to really give back to customers and celebrate the seventh birthday of the department store with them. Not only has the sales volume been greatly improved, but it has really benefited all customers.

(4) Promotion content and implementation:

The first stage: (8. 1-8.8) Announce the information of the celebration notice period to consumers through newspapers, radio, in-store posters and other media, so that consumers will have a great desire to buy and increase sales.

SP activity: joint sale of absolute famous brands: on August 9th-12nd, a special sale was held on the fifth floor of the department store, and several brands of clothing were jointly sold. According to the general psychological characteristics of consumers, ordinary consumers will not shop in large quantities before the celebration, which will cause everyone to wait for the celebration day, which will have a certain impact on the sales in the previous stage. The joint sales of branded clothing will create a wave of buying in advance, paving the way for the next stage.

The second stage: (8.9-8. 17) Inform consumers of the activities during the celebration through newspapers, radio, in-store posters and other media, so as to make consumers have a great desire to buy and lay a good foundation for the implementation of various activities during the celebration.

SP activity:

1, VIP discount priority: during August1-August 17, VIP users will have special activities and enjoy full discounts on some goods in the store. All VIP users can spend money in the store with VIP cards, and * * * will experience the happiness of department store celebration. Mainly to avoid too many customers during the celebration, leading to VIP users unwilling to patronize, thus reducing the sales of department stores. This form can avoid the above problems.

2. Lucky Turntable: Lucky Turntable will be launched during the warm-up period to stimulate customers' consumption and increase sales with preferential measures. During August 9-17, customers who arrive at the store on the hour every day (limited to 20 minutes) can turn the turntable once, and according to the discount indicated by the pointer, customers can get the corresponding discount amount.

3. Special time for VIP celebration: During the celebration week, VIP users with VIP cards can enjoy Park Jung Su-free sales activities one hour after closing the store every day. Mainly to prevent too many customers during the daytime business, leading to VIP users unwilling to patronize, thus reducing the sales of department stores. This form can avoid the above problems.

4. Ordering colorful autumn clothes samples 2003: In early August, an autumn clothes ordering meeting was held on the fifth floor of the department store. Through the large-scale commodity ordering meeting, we not only contacted each other's feelings, but also laid a good foundation for the supply of autumn products.

The third stage: (8. 18-8.24) In the first two stages, consumers can't wait to participate through a lot of publicity in newspapers, in-store posters and other media. At this time, it is necessary to increase the publicity of the day's activities and let all consumers "move".

SP activity:

1, long live the discount: the whole product is sold at a discount in different grades.

2. Complete delivery.

3, low-priced area, snapping up: selling goods according to time and products, this way is conducive to solving the problem of dead ends, so that goods in all corners of department stores can be better displayed. For example, some shoes are sold at a discount from 8: 30 to 9: 00; 12:00- 12:30 Some women's clothes are on sale; 15:00- 15:30 Some men's clothes are on sale; 18:00- 18:30 Some leather bags are on sale; And fully embodied in DM.

4. Lucky Roulette: On the anniversary of 18, the lucky roulette was held in 10: 18,18 and 17: 18 respectively. At this time, customers who come to the department store have the opportunity to turn the wheel of fortune.

5. Sincerely celebrate VIP birthday: VIP guests can get a gift from the customer service center with the VIP card, and arrange a special person to visit the big customers to express the enthusiasm of the department store for VIP guests. You can notify VIP users by SMS, or make newspaper advertisements. Thank VIP users for their long-term support and understanding of department stores and carry out special sales activities.

Verb (abbreviation for verb) Beauty and Chen:

1. Creative explanation: the beauty of the celebration is based on "flowers" and is divided into two parts: inside and outside the store.

Inside the store: the lobby on the first floor is the main layout area, and large flower baskets are mainly made above Shiseido in the lobby. The bouquets are mainly fire lilies, roses, light flowers and green vegetation to celebrate the anniversary of the department store. On the second floor, between the two escalators, fire lilies and roses are the background patterns, and the theme of this activity "Cai Hua Anniversary" is highlighted in the middle. Semicircular embossed flower baskets with a diameter of 50-70cm are placed around the patio. The flower basket consists of fire lilies, roses and green vegetation. Each basket is 2.5 meters apart, and the two baskets are decorated with gauze to highlight the festive day of the store celebration.

Shops display origami fire lilies or die-cut tulips, which are made of special paper and foam and decorated with bows. On the day of the celebration, all employees in the department store wore decorative garlands composed of fire lilies and roses, which not only catered to the theme of the "Cai Hua Anniversary" celebration, but also formed a complete unity with the fire lilies and rose baskets in the beautiful part of the store.

There is an imitation silk flag hanging in the shop, and the silk flag is printed on one side. Silk flag has a warm and romantic feeling, and it is also the first in Changchun department store industry. The ceiling of the shop is decorated with ribbons around Shiseido. Ribbons are mainly light-colored, with moderate width, elegant ribbons and grand flower baskets, so that customers can fully feel the celebration of the anniversary of the department store visually, thus consolidating the corporate image and brand of the department store.

Outside the store: two watches are erected on both sides of the main entrance. The base of the watch is wood, the whole body is foam and the whole body is gold. Rain should be covered with fire lilies, roses, light-colored flowers and green vegetation to attract the attention of passers-by and vehicles, increase the holiday effect and expand the scope of publicity. Giant couplets are hung on both sides of the main entrance wall, and the specific content is determined by the department store. Through the beautiful design inside and outside the store, everyone can realize that this is a grand festival.

2, customer service center Mei Chen: The specific content of the department store is self-determined.

3. Discount Manual-Pinhole DM: This is a complete discount manual for department stores. Anniversary DM will break the traditional DM form and adopt pinhole multi-page printing, which is easy to tear, convenient, beautiful and easy to save, and will not cause consumers to discard it casually. Pinhole DM is also beneficial to the formation of secondary consumption and the cultivation of customer plot for department stores. The release period is during the celebration, and the use period is after the celebration.

4. Commemorative badge: All employees of department stores wear the department store anniversary badge in the anniversary month, which can better let customers feel the quality service of professional department stores. The raw materials are mainly synthetic raw materials with diameters of 43mm and 58mm.

Sixth, the media strategy:

1, newspaper section:

According to the notice of a series of activities to be carried out in stages, consumers will have an adequate shopping preparation period. In the form of staged series advertisements, according to the three promotion stages of the activity and on the basis of unifying the overall style, small staged series advertisements are made respectively. In terms of layout creativity, we break the traditional rigid layout form and adopt flexible layout design to let consumers fully understand the various activities of department stores.

2. Broadcast part:

One week in advance, on the Voice of Traffic Radio Station, the broadcast advertisement of 15 seconds will be broadcast in a cycle of 7 times throughout the day, and the content is mainly in the form of announcement. Through radio publicity, we can expand our influence, let more people know about the dynamics of department store celebrations through various media, and let more people participate, thus increasing sales.

Shopping mall creative activity plan 3

I. Background of the event

March is the season for spring clothes to go on the market, which has set off another sales climax in the retail market. At the same time, it coincides with 3. 15 Consumer Rights Day, and the public's eyes are also focused on the sales industry, especially the retail industry. It is particularly critical to grasp the timing of this publicity. Therefore, by giving back to customers and establishing a good public image, the brand and market influence of _ _ can be enhanced.

Two. Purpose of the activity

First, attract consumers through activities and increase the flow of shopping malls.

Seize the business opportunity, cooperate with merchants to repel winter clothes, promote the listing of spring clothes and increase sales.

Focus on giving back to member consumers, and further cultivate their reputation and loyalty to _ _ _ _ _ _ _ _ _.

Three. activity theme

"Dress up and be grateful to customers"

Four. I-word duration

March 1 1- March 3 1

Verb (abbreviation of verb) activity content

Publicity activities section

A grateful customer buys 200 yuan direct discount 100 yuan, 1. During the period from March 65, 438+0, 2020 to March 365, 438+0, all purchases of 200 yuan cash, UnionPay and membership cards in _ _ _ Shopping Center can be directly discounted. Direct deductions are divided into the following categories: buy more and subtract more, double buy, double subtract, and so on. 2.1.2020.03.1-2020.03.31Customers who spend more than RMB 100 in cash in the shopping center hold their ID cards or military officers' cards.

2 Card collection location _ _ _ There are 4 card withdrawal points at the west gate of the shopping center. There are 3 people in each card withdrawal point 1 computer, and there are 2 general consumption areas in the membership card consumption area.

3. The card is valid only before 2200 on April 4th, 2020+0—April 4th, 2020 +08.

3. The settlement method is omitted

4. Activity rules

1 The direct reduction amount of a single counter product can be accumulated, but not across counters.

Cash, UnionPay cards and membership cards can be used for trading activities. Ordinary membership cards are equivalent to cash. Gold and silver cards can participate in activities but no longer enjoy the original discount. The _ _ _ card cannot participate in this activity but can be used normally.

3. When the customer receives the card, he needs to show the consumption voucher of the day. Multiple coupons are invalid cumulatively. Only when dealers stamp "Gift Card Received" on the flow sheet of the coupon machine can they each receive a _ _ _ _ _ card from 50 yuan. Consumption must be overdue before 2200+0—2020.04. 10.

Independent items such as Wal-Mart, Suning, KFC, Hewei Lamian Noodles, Watsons, Yonghe Soymilk, Xianlin, Yu Man Cang, Yumingge Tea Restaurant, Zunpin Golden Sea Cucumber, Yubu Gym, Kodak Printing, Romantic Classic, Hengxin Communication, Nanshan Sea View Room, Good Mood, Luo Baoxi Cake Shop, Internet Cafe, Children's Park and Beauty Salon will not participate in this activity.

5. Return principle 1 Minimum standard for directly reducing the amount of goods purchased. 200 yuan can return the goods directly within the time limit stipulated by the state. In principle, if you don't return the goods, you can exchange them. If the customer insists on returning the goods, it will be regarded as not participating in the activity. The minimum standard for the amount of insufficient direct reduction after the cumulative return of multiple goods at the counter is that customers who have received the gift card in 200 yuan must make up the difference according to the original price of the goods. If they have not received the gift card amount after the return, they must return the gift card and the cash equivalent of the consumed gift card.

6. Precautions 1 Except as stipulated in the above five articles, counters of all categories shall participate in this activity as much as possible, and the purchase and reduction amount may be appropriately reduced.

On March 10, a comprehensive inspection was conducted on the activities of clearly marked prices. Those who once lacked the price tag were ordered to finish it in two days. 3. It is forbidden to change the price tag three days before the event. New products can be signed. 4. Ensure the authenticity rate of products and the completeness rate of products in the store. 5. Train and check the shopping guides to accurately calculate the multiples of buying and giving activities. 6. During the activity, the counter changed the price privately. The mall fined the counter 10 times.

Second, grateful and loyal card friends exclusive 1. Activity time: March 2020.1—March 3, 202012. The activity content is March 2020.11—2020. Multiple shopping vouchers are invalid cumulatively. 3. The membership card area of the card withdrawal point of Ximen Card is located at the wine collection office. Collection rules 1 If customers use membership cards, cash and unionpay cards, and the consumption of membership cards exceeds 100 yuan, they are allowed to participate in this collection activity.

Shopping mall creative activity plan 4

1. Activity goal: increase the number of shopping malls, cultivate a group of loyal customers and enhance the interaction with customers.

Activity introduction: April Fool's Day is used to engage in tricks and promotional activities, increase the number of shopping malls through promotion, cultivate a group of loyal customers and enhance interaction with customers.

Third, the activity preparation:

(1) stocking: all new products are put on the shelves.

(2) Picture preparation

1, moving goods, taking photos and processing

2. Design promotional pictures of the whole person's gift.

3. Design pictures of pranks and promotions.

(3) Layout of shopping malls

1, publicity pictures of pranks and promotions are put on the front page.

2. Design the whole person activity and promotion activity area.

3. Design of promotional slogans and activities.

(4) Publicity and promotion

1, forum publicity.

2. Website promotion.

Four. Programme of activities:

1. Buy one get one free: during the April Fool's Day activities (3.30-4. 1, * * three days), as long as the price is higher than that in 50 yuan, you can choose a pair of baby socks from CK, LEE, Armani and LV for free. If the purchase price exceeds 100 yuan, you can choose a men's CK underwear or socks for free. If the purchase price exceeds that of 200 yuan, you can not only choose a men's CK underwear or socks for free, but also get our VIP membership and enjoy VIP membership treatment!

2. Buy clothes and get the whole cup: In addition, in order to promote the concept of serving all buyers in this mall and give back to the buyers, we specially launched the activity of buying clothes and getting the whole cup. As long as you participate in our buy one get one free activity, you can specify that underwear or socks will be given to your friends who need a whole cup for free. And you can leave a message, and the content of the message can be decided by the buyer. Or choose our whole message or our whole letter.

Examples of spoofing information:

1. I accidentally broke your underwear (socks) that night, so I bought you a new courier. If I remember correctly, it should be your size. Hehe, I hope you like it!

Dear, I want to give you a pair of underwear (a pair of socks), but I don't know if it fits you, so I will send it to you first for you to try on, and remember to send it back to me after you try it!

Shopping mall creative activity scheme 5

order

With the arrival of Tomb-Sweeping Day, "outing" has become a frequently used phrase. Rongcheng merchants, who have always been sensitive to the market, naturally launch promotional themes in each season. This year, in Tomb-Sweeping Day, major businesses continued to launch numerous product promotion activities in the name of "outing", and skin care products, outdoor clothing, digital mobile phones and snack foods became the key commodities of businesses. At the same time, many merchants also arranged outdoor sports lectures and photo competitions for Tomb-Sweeping Day.

Fun activities.

Since the year before last, Tomb-Sweeping Day has been included in the list of statutory holidays. After two years of exploration and summary, the shrewd businessman avoided Tomb-Sweeping Day's sadness. The reporter learned from various department stores that in the spring atmosphere of the store, all the merchants skillfully played the "outing" tourism card, allowing the citizens to relax the dignified atmosphere and integrate into the embrace of nature while paying homage and remembering.

I. Purpose of the activity:

(1) Organize spring outing of related commodities promotion;

(2) In view of the comprehensive listing of the whole museum's products in spring, we will mainly promote new products and focus on promotion in the form of special week in combination with related industries. At the same time of promoting sales performance, supplemented by relevant public relations activities, establish the image of "Xianshuai Department Store" and support the main and guest floors.

(3) The main products of this activity: department stores (clothing, cosmetics, jewelry, shoes and bags), household appliances department (the first wave of air conditioning), and supermarket department (the activities of the outing festival continue to create a store atmosphere).

Second, the theme of the event:

Let's go for an outing together.

News of April's new love

Third, the activity time:

April 1-5

Four. Scope of activities:

Tongzhou District People's Shopping Mall and Its Surroundings

Verb (abbreviation of verb) activity plan;

(1) Department stores:

Dress yourself for the new year.

Activity mode: combining the clothing, cosmetics, jewelry and shoes and bags in the shopping mall, we will make exquisite shopping posters with newly arrived brands and main brands as the main brands, and post them in obvious positions in the special museums. Each special museum can also notify the activities in advance through SMS reminders from vip members, and receive a Youth Day gift through SMS (with valid copies) during the activities;

Theme of each district: cosmetics spring spring makeup password spring cosmetics festival

New clothes are on the market in early spring.

Neutral leisure+outdoor sports refit special sales meeting

Play personality and grab fashion.

Jewelry, spring charm dazzles my style.

Shoes and bags spring sweet baby shoes and bags special sale

(2) Supermarket

Go for an outing-looking for the first sunshine in spring

Main products: travel clothes, household washing cosmetics, moisturizing skin care products, ornaments, spring knitwear, barbecue products and barbecue-related products (outdoor tents, shovels, buckets, barbecue grills, sausages, seafood, drinks, snacks, tablecloths, napkins, wet wipes, disposable products, fresh-keeping boxes, storage barrels, etc. ; )

(3) Household appliances

Start air conditioning (the first wave), with the slogan "I want the lowest price for home appliances first", seek policy support from major home appliance manufacturers, and the home appliance department will cooperate with the unified activities and give gifts.

(4) Theme raffle

During the activity, 300 yuan can take part in the computer lucky draw 1 time, take part in it twice if you pay 1 0,000 yuan, take part in it three times if you pay 5,000 yuan, and take part in it up to three times, and 1 0,000% will win the prize. The prize is to be determined.

(5) Cultural activities

1, go shopping and fly kites in spring and April.

Form 1: Buy a batch of kites with novel styles. When customers shop in 300 yuan or above, 2 yuan can buy 1 kite, and each person can only buy 1 kite, with a daily limit of 500 kites until the end of purchase. This activity will attract young people and children.

Form 2: collect handmade kite works in advance, show and exhibit during the event, and customers vote. After the event, prizes will be awarded according to the number of votes, and kite writers will be rewarded. This activity can also pave the way for the subsequent flying activities to hold kite competitions.

2. Feel the nature and breathe from the "heart"-Tomb-Sweeping Day Walking Race around the Lake.

Starting from the canal-hiking around the lake. Set up a reception point halfway to provide drinking water and seal it. Rank according to the time spent. This activity mainly advocates environmental protection, being close to nature and embodying public welfare. It can also encourage employees to participate and boost morale. )

Sixth, dm planning

The current dm plan is version 8, version 4 for supermarkets (including special activities of Zhongyuan Store and Baihua Store), version 2 for department stores and version 2 for home appliances.

Dm products: 100- 120 All kinds of supermarkets are participated by department stores, mainly household appliances, supplemented by small household appliances.

Dm print quantity: 1, 25,000 comprehensive editions.

2, home appliances to the countryside version 0 (a4 version 2)

Release time: 1, two days before the comprehensive edition activity, March 29th.

2. Home Appliances Township Edition will be distributed 4-5 days before the event and on March 26th.

Distribution range: 1. The comprehensive edition is mainly distributed to urban living quarters.

2. Township household appliances are mainly distributed.

Within 5 kilometers northeast of the city.

Issuing department: 1, comprehensive edition, the planning department is responsible.

2, home appliances township version, the home appliances department is responsible for.

Seven. Work plan and arrangement:

1 hold the first discussion meeting on draft activities in the afternoon and March 10, and hold the second meeting in the morning 16 to determine the specific promotion plan of each brand of goods and clarify the responsibilities and division of labor; The product was submitted for confirmation on the 22nd, photographed on the 22nd and finalized on the 24th.

2. The purchasing department, the clothing department and the household appliances department shall negotiate with the supplier before March 22nd, and the supplier shall bear part or all of the activity expenses, and report the specific promotion plan to the operation planning department. Responsible by the purchasing department and relevant department managers;

3. The purchasing department shall ensure that the special promotion commodities submitted by the planning department during the activity are purchased in place, requiring large quantity, low price and material benefits. The purchasing department is responsible;

4.dm, banners, ink paintings and photos should be completed before March 3 1. The planning department is responsible;

5. Before March 3rd1,make display boards, POPs and special price labels for all stores. The planning department is responsible;

6. On the evening of March 3rd1day, all the shops hung up all the POPs of this event. The security department is responsible;

7. Adjustment of computer information on the evening of March 3 1 day. The purchasing department is responsible;

8. Special sale goods and theme activity goods (seasonal goods area) are arranged on the evening of March 3 1 day, and the purchasing department, relevant stores and general department are responsible for it;

On March 3, 91day, the security department hung up banners of various stores;

10, the planning department is responsible for the implementation of TV stations and pre-event advertisements;

1 1, March 29-April 1, guarantee the use of vehicles, and publicize and distribute dm in various streets and neighboring towns. The Operation Planning Department is responsible for:

Nine, the site layout scheme:

A. On site:

1, regional layout, making the region visual and distinctive, and attracting customers;

2. Promote a series of theme promotion activities in important positions;

3. Play rolling publicity activities and special information in the venue as the focus of this activity;

4. Unified production of on-site special cards or discount cards, striving to be exquisite and eye-catching;

5. Shopping guide pop, shopping guide flag and list of regional characteristics are hung in the store.

B. Off-site:

1. Make banners at the off-site entrance to publicize the theme promotion activities;

2. Use the delivery truck to publicize the theme of the event;

3. Place a large arch at the entrance to increase the festive atmosphere, and the content is celebration or festival;

4, stage construction and related merchandise display (publicity tents, arched doors and other necessary items should be in place in time);

X. Post-activity evaluation;

The planning department will provide the promotion evaluation report within 15 days after the event.

Collection of related articles for creative activities in shopping malls:

★ Creative shopping mall activity planning scheme

★ Celebration planning creative activities

★ Summary of creative planning of celebration activities

★ Creative activity plan for shopping mall anniversary celebration

★ Encyclopedia of activity plans and creative activity plans

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