What news about basketball is worth paying attention to in China?

Recently, in Taipan Village, Taijiang County, Qiandongnan Prefecture, Guizhou Province, a super-burning basketball game became popular all over the Internet. Zhao, spokesman of the Ministry of Foreign Affairs, praised the live broadcast of People's Daily and CCTV, and the number of online viewers was10 million.

The fiery atmosphere in the stands attracted netizens to shout: The atmosphere is even warmer than CBA, and it is worthy of the name "palestinian village"!

On August 9th, the village bully in Taijiang County, which was in full swing, faced challenges from the talent team and the men's basketball team of Shunde Basketball Association.

The confrontation between the local team and the professional team made the villagers in Shiliba Village, Taijiang County come to watch the game early, and the audience on that day was even more crowded than when the village held the annual "June 6th Eating New Year's Day" basketball game.

Without professional publicity and capital, only relying on word-of-mouth among villagers and pure love for basketball, every passing, shooting, stealing, passing and layup of non-professional basketball players on the court will cause cheers and shouts from the audience, creating the most grounded basketball atmosphere.

1

Behind the popularity is the sound of a better life.

There are no electronic screens, no commercial advertisements, no pre-competition publicity and news release, only a basketball court with red and green colors at the entrance of the village Committee; The players on the court kept running, passing the ball and making layups, while the people outside the court were crowded and shouting ... a country basketball game that looked unprofessional and not high-end, but it was very infectious.

Taijiang county has the reputation of "the first Miao county in the world", and there are many local ethnic festivals. As a group sport, basketball competition can unite villagers' sense of unity and stimulate positive energy, so local villagers have always regarded basketball competition as a fixed item in festivals.

It is also an important activity for each village to form a basketball team to participate in the competition. Those who worked outside the village also returned to the village. Every household is involved, contributing money, manpower and efforts.

Some take part in the competition, some are responsible for logistics support, and some go to the scene to watch the game with the villagers in the village to cheer for the basketball players.

Taipan Village has more than 270 households 1 100 people. Two thirds of the villagers have the habit of playing basketball, which has a good mass base in the village.

Basketball events, large and small, will be held in the off-season and traditional festivals, with a strong atmosphere and high participation in mass sports.

In addition to the historical heritage of ethnic minorities and the mass base of basketball, the popularity of "palestinian village" also reflects the strong demand for high-quality spiritual and cultural life in rural areas, and its popularity is inevitable by accident.

In the four-day competition, the average audience exceeded 6.5438+0.5 million. Due to the limited space, more than 654.38+00000 people can't enter the scene and wander around the periphery every day.

Many people take photos and "punch in" dozens of meters away from the stadium, "just to prove that they have been here."

There are 27 games in 4 days, and some games are held until 4 am the next day. From dawn to dark, from dark to dawn, few viewers leave early, which is called "dawn culture" locally.

On the network platforms such as Tik Tok, there are hundreds of live broadcasts of palestinian village and related short videos, and the cumulative number of viewers of live webcasts exceeds 1 100 million. The keyword "Bachun" entered the hot word list for several days in a row, which caused widespread concern and discussion.

Some netizens said: "I watched it for three days and three nights. The game was wonderful, the scene was spectacular and the audience was full of energy! " Some netizens analyzed the reasons for the popularity of "Cunba" in Guizhou: "The competition without capital is popular, solid and grounded." "The players are fighting for their hometown, not for money, but for fame."

"Ba Village" not only shows the real face of sports to the public, but also exerts a subtle influence on the lifestyle of villagers.

Sports culture can't be absent in rural revitalization. It can not only make villagers have good physical quality and mental outlook, but also bring local economic benefits.

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Promote the development of rural sports industry

The popularity of "palestinian village" in Taipan Village, Guizhou Province is not an isolated case. In recent years, with the steady progress of rural revitalization, this "rural" flavor of rural sports activities from head to toe has also flourished.

In Pingliang, Gansu Province, a basketball game allowed the audience who could not find a seat to climb the treetops to watch the game; In Guangxi, Fujian and other places, similar village-based sports events are also very popular; In some economically developed areas, rural sports events have also entered the county gymnasium.

In addition to enriching farmers' spiritual and cultural life, rural sports activities have also promoted rural leisure tourism industry by holding competitions, further contributing to rural revitalization.

In recent years, with the further consolidation of poverty alleviation achievements and the continuous promotion of rural revitalization, the people have gained great benefits, improved their material living standards and have more energy and economic strength to participate in sports and cultural activities.

Under the background of rural revitalization and county urbanization, sports is also regarded as one of the important means to empower rural revitalization and county urbanization.

According to the results of the seventh national census in 20021,the rural population in China is 509.79 million at present. Providing public sports services for these 500 million farmers is the basic requirement of national strategies such as national fitness, healthy China, rural revitalization and happy China, and rural sports is undoubtedly a vast blue ocean of sports industry.

In June 2022, the Ministry of Agriculture and Rural Affairs, the General Administration of Sports and the National Rural Revitalization Bureau jointly issued the Guiding Opinions on Promoting the High-quality Development of Farmers' Sports during the Tenth Five-Year Plan period, which is a policy specifically supporting the development of farmers' sports in agriculture and rural areas.

Since the implementation of the rural revitalization strategy on 20 18, the national level has put forward a number of policies to vigorously develop rural sports fitness industry, create a number of excellent rural sports tourism routes, promote the upgrading of rural industries and resettle new farmers by building sports leisure towns and sports leisure villages, and encourage college students facing employment problems to return to their hometowns to participate in rural public health and sports construction.

202 1 Ten ministries and commissions, including the National Development and Reform Commission and the State Sports General Administration, jointly issued the Notice on Printing and Distributing Guiding Opinions on the Standardized and Healthy Development of Small Towns with Ethnic Characteristics, which is the most detailed and systematic normative document guiding the standardized development of small towns with ethnic characteristics so far.

Previously, the documents of characteristic towns issued by various ministries and commissions were abolished at the same time, requiring all provinces and cities to formulate detailed rules for the management of characteristic towns in this province.

Together with the Guidelines, the Standard Requirements for the Construction of Main Types of Characteristic Towns lists nine types of characteristic towns, including sports towns, and encourages the development of eight types of projects, including ball games, ice and snow, water, mountain outdoor, automobile and motorcycle, marathon, cycling and martial arts.

At present, there are about16,000 characteristic towns in China. * * In recent years, it has absorbed about 4.4 million people, with an accumulated investment of about 3.5 trillion yuan and an annual tax payment of about 280 billion yuan. The average accumulated investment of each characteristic town is about 2 1 100 million yuan, with an average population of about 2,700 people and an average annual tax payment of about1700 million yuan.

Among them, 34 national sports towns have been eliminated from the initial 96, and there are still 62 left.

At the two sessions of 202 1, rural revitalization is also a high-frequency word in the whole two sessions. From Dongguan Country Basketball Tournament, which has long been famous all over the country, to Hainan Country Volleyball Tournament, sports have improved the overall appearance of the countryside.

There are also the National Mass Mountaineering Fitness Conference, National Mountaineering Fitness Trail League (Xinxian Station), China 100 Outdoor Sports Challenge, Asian Cross-country Masters and so on.

The first pilot county of "sports+tourism+poverty alleviation" built in mashan county, Guangxi, was selected as the first batch of national sports leisure towns.

Relying on rich rural ecological resources and cultural foundation with national characteristics, mashan county has established six rock climbing schools and more than 200 rock climbing routes, and successively hosted China-ASEAN Mountain Outdoor Tourism Conference, Guangxi Road Cycling World Tour (Mashan Stage) and other projects, successfully creating a new model of "event+festival (food festival)".

Mashan county characteristic town project can directly drive more than 200 villagers to find jobs, and the local poor people can get rid of poverty and increase their income by providing quality services for tourists.

With the introduction of many supporting policies, rural sports have introduced many large-scale events and characteristic towns, which have contributed to the development of rural sports.