There is a joint costume in the finals! Cross-border Integration of FAW Pentium and Li Ning Badminton

The same attributes of sports and cars are both sports and vitality. Under the combination of speed and passion, it is bound to catalyze a brand-new chemical reaction. 65438+On February 4th-5th, FAW Pentium Li Ning's "China Pentium Feather You Wonderful" and "Five Feathers Round Tournament" badminton finals will be held in Guangzhou, with mysterious heavy guests to help out. When the two China brands meet again, what sparks can they collide with will be revealed for everyone. At the same time, the clothes jointly designed by FAW Pentium and Li Ning will also be released in the finals. How the two sides interpret the same-frequency vibration of fashion design and national tide elements will undoubtedly become the biggest attraction of the day's activities, and it is worth knocking on the blackboard and drawing key points in advance.

In order to strengthen the concept of "user experience as the center", the finals were organized by FAW Pentium and Li Ning Badminton around the sports IP, as well as the traditional culture of China and the sports charm of China. From activity setting to live experience, it will be fully optimized and upgraded, with entertainment, fun and competition, unlocking more immersive and scene-based experiences beyond expectations, further narrowing the distance with users and enhancing user perception and service value.

When more and more new-generation domestic products are popular, FAW Pentium has a keen insight into user needs, perfectly integrates brand, culture and user experience, and does things for young people. There is also a stunning appearance of customized models designed by Pentium T55 Li Ning, which makes users feel the good strength of the two brands to perfectly integrate the sense of national trend, fashion and sports. In this finals, the two sides will jointly create customized clothing around "design * * *", which will be the finale of this finals. The inspiration, color, style and naming of its creative clothing design will undoubtedly make everyone look forward to it from now on.

"Five Feathers Round" has experienced four wonderful events in Changchun, Xi, Ji 'nan and Guangzhou since the start of the tournament, and has continued to use the three-dimensional and immersive event experience to let young people release their vitality and enjoy their sports passion, and at the same time, it has helped the brand spirit of "China is full of progress" to be more deeply rooted in people's hearts. The finals are coming soon. How to create a "bicycle fashion brand" feast for users that integrates entertainment, fun and competition, and which mysterious guests will help out at that time, is quite interesting.

In this increasingly diversified era, cross-border is not only an efficient way for brand innovation, but also the only way for brand rejuvenation. FAW Pentium is aware of the changes in user needs and always adheres to the user experience as the center. Through the cross-border cooperation with Li Ning Badminton, we interpret the new literature of the national tide, and link the brand image with the spiritual core of contemporary young people enjoying unrestrained freedom, passion and vitality of sports, and constantly bring' different Pentium' to everyone.

On February 4th-5th, 12, let's wait and see the opening of this large-scale cross-border feast of China brand!