The ratings are getting higher and higher. How do youth dramas get out of the worst-hit area of ??low reputation?

Article丨Guo Tingting Source丨Media Circle (ID: cmq6636)

At present, domestic youth dramas mainly focus on the themes of youth, campus, and society. The themes are single and stuck in a stereotyped deadlock. , often enters the worst-hit area with low reputation because of its "god", "thunder" and "detachment from reality".

In 2017, the Douban score of "The Summer Solstice Has Not Come" was 4.3, "Our Boyhood" was 5.1, and "Aurora Love" was 3.1? Even though it brought together Chen Xuedong, Zheng Shuang, Bai Jingting, TFBOYS, Ma Ke, Guan Xiaotong Other traffic stars have not been able to escape the situation of being complained about and receiving low ratings.

However, "Hello Old Time", "To Our Simple Little Beauty" and "Staying Together Season 2" have achieved a win-win situation in word-of-mouth and ratings with Douban scores of 8.6, 7.4 and 8.9. .

1. Positioning is the key, and the story is the core

Domestic youth dramas mainly focus on two styles, "nostalgia" and "positive youth".

The 2014 Sohu Video weekly drama, "The Year in a Hurry", adapted from Jiuyehui's novel of the same name, has a Douban score of 8.1 and 1.3 billion views. The drama restores many elements of the 1990s: Huanggang Exam Paper, "The Little Prince", "Slam Dunk", "My Fair Princess", tape?

The web drama "The Year in a Hurry"

Set at the beginning of each episode Slogans: "No matter how ugly the school uniform is, you can never wear it again", "Forget all the formulas, only remember the way you smile", "If someone pulls you to the rooftop, you must say yes" "It is the tape that makes people feel good. "Listen to the song"? All these make the series restore the youth of the generation born in the 1980s with the nostalgic temperament of "I don't regret returning home, I just regret it was too hasty".

In the adaptation, the director required that the script should be "abstaining from pretentiousness", "preventing thunder", and "preventing gods", deleting minor characters and plots, and at the same time adding and adding to the plot of the original work. The adaptation makes the development of the emotional lines of the characters in the play more reasonable. For example, the "pulling the switch" and "painting" events are set up in the play, which makes Chen Xun and Fang Hui become friends from strangers, paving the way for the development of their relationship. .

The web drama "Hello Old Time"

The web drama "Hello Old Time" uses the narrative techniques of flashbacks and interludes to accurately position the nostalgic theme of "old times". The focus is limited to the emotional story of the protagonists Lin Yang and Yu Zhouzhou, and focuses more on depicting youth group portraits, telling the different characters in the play such as Lin Yang, Yu Zhouzhou, Jiang Chuan, Ling Xiangqian, Chu Tiankuo, Xin Rui, Ben Ben, Mi Qiao, etc. The growth trajectory of the film comprehensively displays the beauty, purity, regret, pain, growth, and parting of youth from the perspectives of friendship, family, love, etc., in order to touch young audiences with different growth experiences.

The web drama "To Our Simple Little Beauty"

The web drama "To Our Simple Little Beauty" is different from the original work in that it uses flashbacks and interludes to describe Jiang Chen and Chen Xiaoxi's long and steady relationship. Instead of using linear time to dramatize the story, it mainly tells the emotional story of the male and female protagonists from high school to graduation from college and entering society, highlighting the "positive youth" style. Although there is no strong conflict, However, the campus atmosphere, relaxed narrative rhythm, and distinctive characters have made it gain a good reputation while receiving nearly 3.2 billion online hits.

Directed by Bi Xinye, the series "Going to School Together" depicts the college life of "positive youth" in a realistic style like a college journal. The witty and informative lines make it quite comedic; there are no settings in the play The halo of the protagonist, each character is ordinary but has a distinctive personality. With the word "real", it hits the current young people. Therefore, from the first season to the second season, it has maintained a high reputation of 8.8 and 8.9 on Douban.com.

Web drama "Welcome to School Together"

Regardless of whether there are popular stars to guarantee ratings, precise style positioning and a strong story core are the keys to the success of youth dramas ring.

2. Excellent production level is a guarantee

In fact, excellent production level, no matter what the subject matter is, will show a temperament that transcends ordinary works. This is a The core competitiveness of the work lies.

"The Year in a Hurry" is the first work in China to use 4K high-definition shooting technology in an online drama. It adopts a multi-camera shooting technique. Although it increases the difficulty of editing, it has a cinematic visual effect. It brings the audience a sense of satisfaction in aesthetic experience;

The whole play of "Hello Old Time" starts with a documentary-style interview video of former Zhenhua students, and the production is in line with the play. The main "nostalgic" style.

In "Aurora Love", the heroine sings at the same time and on the same stage, and does not leave the show midway, but her costume changes. The obvious cross-dressing shot will only make the audience feel like they are in a drama.

The Marxist view of literature and art involves that "the reality of details" constitutes the premise and foundation of authenticity in literature and art. The so-called reality of details refers to the reality of the smallest components such as characters, event development, social environment and natural scenery depicted in literary and artistic works. It extends to film and television dramas. In youth dramas, elements with a sense of the times are used, such as at that time. Tapes, test papers, songs played on the streets, well-known writers or bands, etc. can add to the artistic charm of the work and make the audience feel involved.

3. Choose the right actors

Producer Hou Hongliang, who has created many high-quality dramas such as "Nirvana in Fire", "The Pretender", and "Ode to Joy", said, "Choose the right actors." For actors, suitability is the standard, and one play for a good actor is enough."

For youth dramas, it is necessary to be good at using young newcomers. Bai Jingting did not have any acting experience before playing the role of Qiao Ran in "The Year in a Hurry", but his own warm man The temperament is very suitable for this role. The male and female protagonists Li Landi, Zhang Xincheng, Hu Yitian and Shen Yue in "Hello, Old Time" and "To Our Simple Little Beauty" are also new actors, but they have won the title of "Hello, Old Time" and "To Our Simple Little Beauty". The role has received a lot of attention.

Since the broadcast of "To Our Simple Little Beauty", Hu Yitian has 7.5 million Weibo fans. He has participated in "Happy Camp" and the 2018 Hunan Satellite TV New Year's Eve Concert, and won national awards. It can be said that the role of Jiang Chen became popular because of the "Youth Internet New Generation" award at the Drama Festival.

Compared with the previous "star-driven dramas", "star-driven dramas" are more in line with the development trend of today's youth dramas.

In 2017, traffic stars and the abnormal industrial chain of the film and television industry involved behind them have been criticized. With "In the Name of the People", "My First Half of Life", "White Deer Plain", "General Sima Yizhi" With the broadcast of phenomenon-level TV series and online dramas such as "The Alliance of Military Advisors" and "White Night", a group of powerful actors have returned, becoming the focus of attention in the industry and the audience.

Using traffic to drive ratings is no longer a long-term solution, and the same is true in the youth drama market. Paying attention to the screenwriting aspect, paying attention to the core of the story, and ensuring production standards are the key factors to gain market and reputation.

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