Show collocation skills and methods

The skills and methods of display collocation are: theme display, terminal display, prominent display, associative display and hanging display.

1, theme display

This is a form of displaying goods in the theme environment. There are a variety of theme choices, such as festivals, celebrations, major events, etc., which can be integrated into the commodity display to create a special atmosphere and attract consumers' attention.

2. End the display

The end is the two ends of the shelf, which is a highly marketable display position. End display is the display of goods at both ends of the shelf. The goods finally displayed can be a single variety of goods or a combination of goods, the latter is more effective. A survey was conducted in the United States, and the survey data showed that if the single commodity display was changed to the combined commodity display, the sales volume would be greatly improved.

Step 3 highlight

That is, beyond the usual display line, the method of displaying goods for channels. There are many ways to highlight the display, some of which are to add an extension shelf to the central display shelf, which can increase the sales of 180% according to the survey; Some put the goods directly on the ground next to the shelves, but the height should not be too high.

4. Associated display

Associated display, also known as supporting display, is a way of displaying different kinds of goods that are complementary in utility, or displaying goods related to the main goods around the main goods to attract and facilitate customers to buy.

Step 5 hang the monitor

Hanging display is a method of displaying goods with fixed or rotatable display racks with hooks. Hanging display allows customers to appreciate goods from different angles, which has the promotion effect of turning plain into magic. Conventional shelves are generally difficult to realize the three-dimensional display of goods, especially some small goods. The use of hanging display is not only convenient for customers to choose, but also convenient for stores to modify the display.