Some thoughts on how to do a good job in monopoly market management

First, the new problems we are facing at this stage

(1) The number of smuggled cigarettes has increased, and the smuggling task is very heavy.

Due to the curiosity of young people, there is a relationship between supply and demand in the smuggled cigarette market. According to our inspection, most smuggled cigarettes in the cigarette market in our city are fake cigarettes. However, it is difficult for consumers to recognize that they just did not purchase goods from tobacco companies. Protecting the interests of the country and consumers, and being responsible for defending the soil, are the starting point and the end result of our tobacco department's administration according to law. Smuggling has a long way to go.

(2) The management of cigarettes in restaurants and entertainment places is not strong and difficult.

Because they belong to the service industry, their business hours are outside our normal working hours, which is the weak link of our normal management. Some restaurants and entertainment places even sell cigarettes without a license, disorderly purchase channels, openly sell smuggled cigarettes, and do not cooperate with inspections, which makes our management more difficult.

(3) There are new features in the sales of fake cigarettes, which are more concealed and deceptive.

According to the market investigation, at present, counterfeiters not only sell popular cigarette varieties, but also use the characteristics of a series of brands to clone the "twin brothers" of many popular brands in the market. For retailers who purchase goods out of order, it is considered that there are new varieties in cigarette factories, which not only deceive retailers, but also deceive consumers and make huge profits, which is very concealed and deceptive.

(D) The quality of monopoly law enforcement personnel is uneven and needs to be further improved.

In recent years, through various training and education, the quality of tobacco law enforcement personnel has been improved to a certain extent, but the theoretical level is generally low. As a tobacco law enforcement officer in the new period, it is obviously not enough to be "cold-faced" in his work without a certain theoretical level. In practical work, practice is emphasized over theory, and there is no in-depth theoretical exploration of law. In this way, in practical work, retailers can not understand and accept the situation, but also reflect the authority and level of administrative law enforcement.

(five) monopoly law enforcement inspection, the work is not meticulous, and the business ability is not strong.

In the process of market investigation, there are some problems such as cursory inspection, sloppy work, ideological understanding and professional ability. In terms of ideological understanding, it is mainly aimed at long-term law-abiding households, especially high-star retailers, who are careless and think that there can be no problems, and often violate the law during comprehensive inspections. Business ability is mainly manifested in market management, identification of counterfeit cigarettes, lack of keeping pace with the times, fear, feeling at a loss about the new market situation, rushing into battle without careful analysis and investigation, and finding the right attack point. Cause a long-term attack. Others lack artistry in the process of obtaining evidence, which leads to inaccurate case characterization and so on.

(VI) Retail credit rating management needs to be strengthened, and the publicity is not strong.

The attention of leaders at all levels is unbalanced. Mainly reflected in the work effectiveness and progress. Through the understanding of the present situation, we believe that enterprise management should be based on honesty, and enterprises benefit from honesty when formulating their own development strategies, improving their competitiveness and finally gaining competitive advantages. At this stage, our publicity is not in place, information disclosure and dissemination are not in place, and communication with retailers is not in place. As a result, the work progress is slow.

Second, some thoughts on market monopoly governance

(1) Collect information, dig deep for clues, seek breakthroughs, and adhere to source management. Due to the cancellation of the special zero certificate, many retailers and consumers are puzzled. You can do a good job of publicity and explanation through annual inspection and replacement. In particular, counterfeit cigarettes in the market are concealed, so we should pay more attention to observation in daily market inspection and be clear about the operating characteristics of retailers. Carry out a combination of surprise inspection and market inspection, find problems and deal with them strictly and quickly. At the same time, we should dig deep, collect bits and pieces of clues in the market, do a good job of induction and careful analysis, and achieve the goal of governance from the source.

(two) for the management of cigarettes in restaurants and entertainment places, long-term management measures should be formulated. The sales amount of cigarettes in these places is small, and the proportion in our customer base is not large, but their consumer groups are special and their consumption structure is high. In the process of law enforcement management, it is necessary to do a good job in basic work, always understand the business situation, and reasonably calculate its normal consumption demand and consumption structure level. Then according to the survey results, find out the existing problems and implement classified supervision and governance. Cultivate well, provide high-quality personalized services, integrate services into management, and establish interest partnerships. If the key rectification is not effective and the circumstances are serious, management measures such as suspending supply, refusing annual inspection and canceling business qualification shall be implemented.

(three) monopoly law enforcement inspection should be "one investigation, two investigations and three solutions". At first glance, it is mainly to understand the basic situation of retail investors and grasp the new market trends. Second, it is mainly to conduct on-site inspections, and to communicate more during inspections to reduce resistance; At the same time, according to the classification of retail households, understand and check the business situation of retail households around the family, and pay attention to collecting information in order to grasp the whole market dynamics in the region. The third solution is mainly to provide timely service and information feedback to solve problems for retailers. At the same time, in the work, pay attention to methods and strategies and find the right entrance. Deal with illegal acts in a timely manner, do a good job in publicity and guidance, and cultivate trust.

(4) Establish a standardized training system and strive to improve professional quality. First of all, check from the source and conduct pre-job training for new employees. Secondly, pay attention to internal training and external introduction in daily work, and take the way of going out and inviting in to carry out systematic and professional theoretical knowledge training. Then, in the process of daily law enforcement inspection, flexible training methods are adopted anytime, anywhere, because of things and people, groping in practice, summing up experience and popularizing training. Realize the sublimation process from practice to theory and then from theory to practice, and improve the overall professional quality of personnel.

(five) pay close attention to the new characteristics of fake and shoddy cigarette sales in the market, adapt to the situation and keep pace with the times. Driven by interests, fake cigarettes quietly flow into the market. According to our market investigation, some fake cigarettes have developed from manual production to machine packaging, and the production technology level of cut tobacco has also been greatly improved. Some take advantage of consumers' curiosity to clone the "twin brothers" of many popular brands in the market, such as pushing cigarettes sideways, which makes people hard to prevent. In view of this situation, we must do a good job in publicity, timely disclose cigarette business information, and do a good job in publicity through the "four members" and the media, including cigarette varieties, laws and regulations. At the same time, in the inspection, timely crack down on problems and maintain the market.

(six) through the "two-way commitment" to carry out credit management. First of all, carry out propaganda and launch from the inside of tobacco. Only by stressing honesty can we be "open, fair and just" and cigarette retailers be convinced. At the same time, the market economy is essentially a contract economy, and the lack of credit is essentially a breach of contract. We must increase the punishment for dishonesty in the operating mechanism. If the cost of dishonesty is too low, it will inevitably lead to the proliferation of all kinds of dishonesty fraud and easy to get out of control, so the "cost of dishonesty" will inevitably be much higher than the "cost of trustworthiness". Through the adjustment of economic leverage, retailers know that honesty is not only beneficial to social interests, but also to their own interests, so that honesty becomes the conscious action of economic subjects. Furthermore, through mutual supervision, we can jointly improve market norms, fundamentally form a social environment of honest tobacco, and promote healthy and rapid economic and social development.