Enterprise vi system design content

The content of corporate vi system design includes corporate name, corporate logo, corporate shape, standard words, standard colors, symbolic patterns, slogans, etc.

1. Company name: The company name is closely related to the corporate image and is a prerequisite for CIS design. It uses text to express identification elements.

2. Corporate logo: The corporate logo is the symbol and identification symbol of a specific enterprise, and is the core foundation of the CIS design system. Corporate logos convey corporate philosophy, content, product features and other information through concise shapes and vivid images.

3. Corporate styling: The company's standard fonts include Chinese, English or other text fonts. The standard fonts are designed based on the company name, company brand name and company address.

4. Standard words: Corporate mascots are cute characters or anthropomorphic images to arouse the attention and favor of the public.

5. Standard colors: The company's standard colors are the designated colors used to symbolize the company and used in all media in visual identity design. Through the perceptual stimulation and psychological response of color, it can express the characteristics of the company's business philosophy and other product content, and reflect the company's attributes and emotions. Standard colors have a strong recognition effect in visual identification symbols.

6. Symbolic pattern: The corporate symbolic pattern is designed to match the basic elements and be widely used in various media. The connotation should reflect the corporate spirit and set off and strengthen the corporate image.

7. Publicity slogan: It is a summary of the corporate philosophy. It is a written promotional slogan developed by the company based on its own marketing activities or concepts. The determination of corporate slogans requires concise and catchy text.

The significance of corporate vi design:

1. Attract consumers’ attention: The main purpose of corporate vi design is to let more people understand the company’s brand and products. The service left a deep impression. It should be noted that the purpose of corporate vi design is to attract attention, not to dazzle people. Therefore, when designing the company's image, it must not be too strange, which will make the public feel uncomfortable and stay away from the product.

2. Maintain loyal customers: The ultimate goal of an enterprise's VI design is to gradually transform potential customers into loyal customers. The market competition is fierce, and a distinctive image must be designed to attract consumers, leaving a deep impression on consumers.

3. Give consumers a deep impression: The enterprise’s VI design must take into account the stability of consumers. When designing, proceed from the interests of consumers and consider whether consumers can accept and like it. things, such as incorporating cultural factors into vi design. Design details that resonate with consumers so that consumers can have a sense of self-identity after purchasing the product.

4. Distinguish it from other companies: Excellent VI design can clearly distinguish it from other companies, ensuring the company's independence and irreplaceability in the market. It is an intangible asset belonging to the company.