Why did the director of Yuncheng Cultural Tourism Bureau choose to buy roast chicken for free travel?

At the beginning of this year, due to the COVID-19 epidemic, many scenic spots all over the country were closed, which also caused great losses to these scenic spots. Recently, with the relief of the national epidemic, scenic spots have also opened their doors. In order to attract more tourists, many scenic spots have also held some discount activities. At the same time, some provinces have even issued a number of tourist coupons to promote the recovery of tourism. However, recently, in Yuncheng City, Shanxi Province, a surprising thing happened. The local tourism market carried out the activity of "buying roast chicken for travel" under the slogan of government subsidies. Consumers only need to buy three roast chickens at the price of 99 yuan from the beginning of June, and they can get four free trips throughout the year. Recently, some merchants have launched 12 free trips in 88 yuan throughout the year. The strength of the "concessions" is staggering. These activities have covered 13 counties and cities in Yuncheng, with nearly 5, applicants.

However, on July 27th, the Cultural Tourism Bureau of Yuncheng City, Shanxi Province issued a notice prohibiting such low-cost tourism activities. Why did Yuncheng Cultural Tourism Bureau stop these low-cost tourism activities? In fact, the reason is also very simple, that is, these businesses are disrupting the tourism market under the banner of "government subsidies" and have a certain fraudulent nature. "99 yuan buys roast chicken for travel", which is an unreasonable preferential way. Can merchants cash it? For this kind of "unreasonable low-cost tour" and "zero tour fee" behavior, its essence is to deceive tourists and make illegal profits. For these merchants who get the money, they can not admit that there have been such preferential activities.

In fact, Article 35 of the Tourism Law clearly states: "Travel agencies shall not organize tourism activities at unreasonably low prices to trick tourists, and obtain illegitimate benefits such as kickbacks by arranging shopping or paying for other tourism projects". In addition, Article 98 of the Tourism Law also has clear penalties. Tens of thousands of people have been involved in the activity of "buying roast chicken to send tourists" in Yuncheng City, Shanxi Province. If it is allowed to develop, it will have a very serious negative impact on the local tourism market and affect the local tourism industry. Therefore, it is not too late for Yuncheng Cultural Tourism Bureau to stop such projects, which is also a measure to make up for it.

The "Buy Roast Chicken for Travel" activity in Yuncheng City, Shanxi Province has also reminded people all over the country. When the national tourism industry recovers, we must not be blind. In particular, some markets adopt an operation mode similar to zero-negative group fees in the promotion process, buying and selling groups, and "ambush" in terms of service quality, self-funded items, time arrangement, meals, accommodation, transportation and shopping, and ultimately the overall tourism industry will be damaged. In a word, the epidemic prevention and control has entered a new normal, and the tourism industry is gradually recovering. In order to improve the tourism industry as soon as possible, the only way is to continuously improve the service quality and develop more innovations.