The Development Course of CCTV Financial Channel

65438+1 May, 1973 1 day, Beijing TV Station (the predecessor of CCTV) began to pilot color TV, which was broadcast on Beijing Channel 8 every Tuesday, Thursday and Saturday night, and was officially broadcast on June1day of that year. It can be regarded as the predecessor of CCTV-2.

On May 8th, 1974, the color program of Beijing TV Station was increased to broadcast once a night.

On July 25th, 1977, all the two programs of Beijing TV Station were changed to color TV programs, completing the transition from black-and-white TV to color TV. By the early 1970s, Beijing TV Station had been able to transmit programs to 20 provinces, autonomous regions and municipalities directly under the Central Government through microwave lines. CCTV-2 has established an "open-circuit" communication mechanism. As the help and supplement of CCTV- 1, it initially laid the embryonic form of one of the only two comprehensive channels of CCTV at that time.

1984 65438+February, the economic department of CCTV was established.

1985 65438+ 10 The Economic Life sponsored by the Ministry of Economic Affairs was broadcast to the whole country through CCTV- 1 This program is a TV program promoted by CCTV and the first national TV economic program in China. 1985 On March 8th, after the economic program of CCTV started broadcasting, Hu Qili, then secretary of the Secretariat of the CPC Central Committee, telephoned to convey the instructions of Wan Li, then vice premier of the State Council: "We should set up an economic TV station, focusing on spreading economic news, economic information, famous business sayings and advertisements."

1986 65438+In February, the former Ministry of Radio, Film and Television held a "CCTV II program transmission meeting to the whole country" in Qingdao according to the instructions of the central leadership. At the meeting, it was decided that CCTV would officially transmit economic programs to the whole country through international satellites on February 1 9871. After the "Qingdao Conference", the Ministry of Economic Affairs established a 40-minute comprehensive economic information based on "Economic Life" after short-term preparation. 1 987 February1day, CCTV-2 officially began to broadcast to the whole country, and comprehensive economic information was officially launched. Two news items broadcast in Comprehensive Economic Information, "Beijing Shazikou Freight Yard snatched watermelons" and "Beijing Customs has a serious backlog of goods", have become the focus of economic news reports. During this period, CCTV-2 also broadcast a political feature film "The Wave of the Times" reflecting the reform process in China.

1989 65438+February18th 2 1, on the basis of revising the comprehensive economic information, "Economic Half-hour" was broadcast on CCTV-2.

1991March 15, the first "315" international consumer rights day party was held. Since then, the March 15 party has continued to this day, and it has been held for 26 times as of March 20 16. From May 20th to 25th, CCTV held a national economic publicity forum in Tianjin, attended by 90 representatives from 26 TV stations in provinces, autonomous regions and municipalities directly under the Central Government and 28 TV stations in cities with separate plans, provincial capitals and municipalities directly under the Central Government. The meeting suggested that CCTV set up "economic information network broadcasting" and establish a national TV economic propaganda and cooperation network as soon as possible. In September, the Ministry of Economic Affairs of CCTV organized three interview groups of more than 40 people to go deep into the Dabie Mountains in the old revolutionary base areas to understand the various needs of the people's economic development in the old revolutionary base areas, to bridge the gap for the economic construction in the old revolutionary base areas and to solve problems for the people in the old revolutionary base areas.

1June, 992 18, CCTV held an enlarged meeting of the party group to seriously study the issue of opening a new economic information network on the premise of continuing to run the economic half-hour column well. 12 in July, a meeting of directors of TV stations in all provinces and cities in China was held in Beijing to implement the information source cooperation network of economic information network. On August 3 1 Sunday 18: 30, Economic Information Network was broadcast on CCTV-2, aiming at forming a nationwide economic information dissemination network, connecting production, supply and marketing channels, serving the prosperity of socialist commodity economy, bridging the gap for productive forces, and becoming the staff of producers, consultants of operators and intimate friends of consumers. 1 On June 30th, 996, the broadcast was stopped for the first time1.

1994, CCTV-2 began to launch the first program named after the host in China, Economic Half an Hour.

1 April 9961Sunday to16th,16th TV series "Pilot Tracking" was broadcast on CCTV-2 "Economic Half an Hour". In June, the Ministry of Economic Affairs was transferred from CCTV News Center to CCTV Advertising Economic Information Center. From 65438 to 0996, in order to strengthen the audience's understanding and grasp of the economic situation, the former Ministry of Economic Affairs of CCTV held ten consecutive economic events at home and abroad. On July 1 day, CCTV-2 was officially adjusted to a channel featuring economic programs, which opened the channel specialization reform of CCTV II.

May 5 1997 CCTV-2 changed some program names. Financial Report was renamed China Financial Report, Entrepreneur was renamed Well Managed, and Global Economy was renamed World Economic Report. On July 8, the inaugural meeting and the first plenary meeting of the Economic Publicity Advisory Committee of CCTV were held in Beijing. 12 leaders of central ministries and commissions and 14 famous economists and entrepreneurs were invited to serve as CCTV economic propaganda consultants. A series of films such as Wenzhou People, Crossing 1997—— Economic Relations between Hong Kong and the Mainland, Talking about Farmers' Burden, Cross-century Change, Soft Landing, Difficult Breakthrough, Millennium Talk Resources and Call of the Century were broadcast on CCTV-2 Economy for half an hour.

1March, 99815th, CCTV-2 launched a large-scale special live broadcast program "98315th Action" which lasted for six hours during the daytime, setting a record for the duration of live broadcast and the daytime ratings of this channel. Now, the Financial Channel publishes a special report "3. 15 in Action" every year. On June 1 day, CCTV officially introduced the channel packaging scheme, and the packaging of CCTV- 1 and CCTV-2 began to be launched. On the same day, CCTV-2 officially changed the transparent font "CCTV-2" logo, and the promotional film began to use the text double-line CCTV logo with a blue-gray background with the words CCTV- 1 and CCTV-7. 165438+1On October 22nd, CCTV drew lessons from the popular interactive program style in Britain, and the entertainment puzzle program "Lucky 52" was broadcast on CCTV-2. 65438+February 10, in order to commemorate the 20th anniversary of the reform and opening up, CCTV-2 launched "20 people in 20 years" in "Economic Half-hour". At that time, CCTV-2 produced programs focusing on publicizing the "five major reforms" (state-owned enterprise reform, financial system reform, government agency reform, grain circulation system reform, urban housing system reform) and medical security system reform, which created a good public opinion environment for deepening economic reform and re-employment project.

1April 999 17, the 85th China Import and Export Fair (Canton Fair) was successfully broadcast live on CCTV-2, which was the first time that the Canton Fair was broadcast live on TV in 42 years. On July 5th, CCTV-2 "China Financial Report" was changed to four times a day (three times on Sunday) and broadcast for 85 minutes all day (70 minutes on Sunday). In the same year, "well-managed" was changed to "famous businessmen". On August 9, CCTV-2 bid farewell to the semi-automatic analog broadcasting system that has been running for 12 years, and switched to a full digital broadcasting system, and implemented automatic broadcasting by robots. In September, CCTV-2 cooperated with Shanghai TV Station to launch a special report on Shanghai Fortune Global Forum at 1999. 10, 165438+CCTV-2 broadcast live the "1999 Science and Technology Going to the Countryside" activity in Sanlifan Town, Luotian County, Hubei Province. At that time, CCTV-2 reported the economic achievements of the 50th anniversary of the founding of New China in stages as planned, and broadcast a series of programs such as Financial Memorandum-Brilliant Achievements of the 50th Anniversary of New China's National Economic and Social Development and National Pride in more than two months.

On July 3rd, 2000, CCTV-2 changed from a comprehensive channel focusing on economy to an economic, life and service channel, and launched Securities Time, Earth Report (later renamed Earth Story), Happy Dictionary, Dialogue, Securities Night (later renamed Securities Today) and Breeze Car Shadow. On February 28th, 65438, the first CCTV2000 economic person selection activity sponsored by CCTV, came to an end at the "Economic Half-hour Night" award ceremony. By the end of 20 13, CCTV China Economic Person of the Year had held 14, which was called "Oscar of China Economic Circle". At that time, CCTV-2 made special reports on the annual meeting of Davos World Economic Forum, Beijing International Week and auto china. At the same time, there are 2000 National Day special programs, such as "Northwest Tour of Finance and Economics" and "Science and Technology Going to the Countryside in 2000".

200110/On October 20th, the first China Fashion Design TV Competition "Dawn Fashion Cup" jointly sponsored by CCTV and the former State Economic and Trade Commission was broadcast on CCTV-2, which was a fashion event held by means of TV communication. CCTV-2 carried out the joint operation of the same theme column on the 80th anniversary of the founding of China, and produced a series of special programs and topics that are close to the economy and conform to the channel positioning. On July 9, CCTV changed its logo, and CCTV-2 began to adopt a channel packaging system that was unified with all other CCTV channels, such as CCTV- 1, and the background of the promotional film was sea blue (CCTV- 1 did not fine-tune the channel id until August 5, 2002). On the same day, the economic half-hour was extended from 30 minutes to 35 minutes. That year, CCTV-2 Earth Story set a precedent for launching a reality show (Survivor) in China.

200 1, the layout of CCTV-2 special programs has formed a community effect. Around New Year's Day and Spring Festival, special program communities such as "CCTV2000 Economic Person Selection Campaign", "Top Ten Economic Phenomena in 2000" and "Top Ten Speculations in 20001Stock Market" were formed. There are program communities formed around major activities and events, such as the special program "Rectifying the market economic order-we are in action" broadcast by Economic Half-hour.

On New Year's Day, 2002, CCTV-2 broadcasted CCTV200 1 China Economic Annual Report, which was an exploration of "writing" China's economic annual report by means of complete television. During the Spring Festival, "I am happy and lucky"-2002 Family Dream Challenge jointly launched by Happy Dictionary and Lucky 52 was broadcast on this channel. On July 30th, CCTV-2 "Economic Information Network" resumed broadcasting, and it was broadcast live for 30 minutes from Monday to Saturday. At the same time, "Economic Half-hour" was also revised and broadcast on the same day. On June 20th, CCTV-2 hosted an advertising festival-CCTV International TV Advertising Competition. During his stay in The 16th National Congress of the Communist Party of China, CCTV-2 launched two series programs, Well-off China and Recording China. Economic Information Network (EIN) has launched 50 series of reports for well-off China. Economic Half-hour and Dialogue aim to record China. 165438+ 10, CCTV-2 Securities Today and Securities Time were integrated into China Securities (later changed to Securities Time again), which realized the merger of the two columns and optimized the resource allocation.

In 2002, CCTV-2 launched the interactive educational program "Happy Hero" specially designed for the Golden Week, and continued to hold it in 2003, 2004 and 2005. In the same year, CCTV-2 produced and broadcast the first National TV Cooking Competition, which was a professional competition based on the weekend edition of Life's Man-Han Banquet-National TV Cooking Competition (later renamed as "Cooking Competition for Food Beauty") to show China's food culture and cooking skills through television. CCTV-2 pays more attention to the extension of brand programs and constantly enhances the channel image. CCTV200 1 China Economic Annual Report, CCTV200 1 China Economic Person of the Year Selection, Happy Life -200 1 Home Appliances User Satisfaction Brand Survey, Spring Festival Package, Happy Heroes and a series of re-launched programs.

In September, 2003, after in-depth investigation and repeated argumentation, CCTV-2 was determined as the pilot of channel system reform, and the channel system was promoted step by step and at different levels in economic channels. First revision (2003.6438+00.20-2006.08)

On1October 20th, 2003, 10, CCTV-2 was changed from economic, life and service channel to economic channel. After the revision, the first time was launched in the morning and the global information list was launched at noon. At the same time, entertainment programs such as Extraordinary 6+ 1 and Absolute Challenge were introduced.

June 65438+10/October 65438+June 2004, CCTV-2 successfully recorded the special program "People's Judges" of the "First Top Ten Outstanding Judges in China". 65438+1From October 22nd to 28th, CCTV2 launched the special program "With You", in the form of going out of the studio and getting in close contact with the general audience. In April, CCTV-2 took the lead in disclosing "Fuyang Inferior Milk Powder Case"; In addition, the "Shaanxi BMW Lottery" was also first disclosed by CCTV-2. In September, CCTV-2 adjusted its operation structure and mechanism again, the program studio was cancelled, and the channel director directly managed the program producers, making the economic channel truly a flat channel operation structure. CCTV-2 also takes resource integration as the breakthrough point, integrates the pre-collected resources of economic information from the characteristics of information production and the purpose of resource sharing, and constructs a public platform for program production with unified channels. 65438+ 10 18-24, CCTV-2 and six provincial TV stations in China jointly launched the "Chinese Dream", which was held again in 2005, 2006 and 2007.

In 2005, based on the integration of platform channels, CCTV-2 initially established a * * * * sharing system to realize the sharing of information, guests and topics. Connect all the columns of the whole channel through LAN. On March 28th, CCTV-2 was revised and launched four columns: supermarket winner, wealth story, tonight and exchange space. From April 22nd to 30th, CCTV-2 jointly launched a series of large-scale reporting activities of "Brand China" with a number of information, columns and special programs in order to publicize and implement Scientific Outlook on Development and strengthen the publicity of China's independent brands.

In May 2005, according to the instructions of CCTV leaders, CCTV-2 combined with CCTV's comprehensive evaluation index system, strictly implemented the bottom elimination system. In July, CCTV-2 created a family entertainment program "Family Story". In August, CCTV-2 publicized and reported the "National Action to Save * * *" and promoted the whole society to build a "conservation-oriented society". On June 5438+ 10, CCTV-2 launched "China Economic Lecture Hall" on the occasion of the Fifth Plenary Session of the 16th CPC Central Committee, and invited keynote speakers who participated in policy formulation and were familiar with the policy background every day. On June 5438+065438+ 10, CCTV-2 launched the special activity "China people's pride-looking for heroes" with the theme of "ordinary heroes". After the "pride of chinese" Awards Gala was broadcast on China Fire Publicity Day every year (CCTV-2 was changed to financial channel, "pride of chinese" was handed over to. 65438+February 1 day, in order to cooperate with the Central Economic Work Conference, CCTV-2 launched a series of reports on "Brand China" in "Economic Information Network" to report on scientific research institutions and enterprises with outstanding independent innovation achievements.

In 2006, CCTV-2 established a topic selection calendar system at the channel level to provide economic topic selection planning and planning. On the basis of China Economic Annual Report, a survey of economic life in China was launched. In that year, the host selection activity "Charming New Partners" was held. In March, CCTV-2, the Ministry of Agriculture, the Ministry of Science and Technology, the State Forestry Administration and other relevant ministries and commissions, and dozens of provincial and municipal television stations jointly produced and broadcast the special program "Science and Technology Entering the New Countryside". In May, CCTV-2 formed "strengthening economic characteristics and amplifying economic brands; Optimize the channel structure and enrich the variety of programs; Innovative planning and flexible response to the market are the basic ideas of the revised scheme of "connotative fine-tuning". From June 9th to July 9th, CCTV-2 participated in the broadcast of the World Cup in Germany. In July, CCTV-2 held another publicity campaign on the theme of "Revisiting Dabie Mountain to Build a New Countryside" following the report of 199 1 Dabie Mountain Revolutionary Old Area.

The second revision (2006.08. -2008.438+00.26)

Since August 2006, CCTV-2 has started to use the red ball logo and slogan: Economic Channel, right beside you. On August 9th, CCTV-2 Business Case Analysis column "Business Time" was launched. On August 16, CCTV launched a "green advertising logo" comment in the evening prime time. In CCTV-2 prime-time advertisements at night, a translucent "green advertising sign" is displayed in the upper right corner of the screen. On September 16, CCTV-2 "Family Story" was successfully broadcast in 2006.

On June 5438+ 10, 2006, CCTV-2 broadcast "Love Taihang Mountain to Build a New Countryside". 165438+ 10, CCTV-2 launched five episodes of "Anti-Commercial Bribery" series. 165438+1October13rd, CCTV-2 released 12 episodes of the large-scale TV documentary "The Rise of Great Powers", with each episode lasting 50 minutes. This film is a transnational TV documentary with the theme of the history of world powers. 65438+February 1 1, CCTV-2 released 10 episode documentary "Transnational Storm" which reflected the arduous course of China enterprises' "going out"; On the same day, CCTV-2 channel was broadcast all day, and "The Fifth Anniversary of China's Accession to the WTO" 16-hour live broadcast. In 2007, CCTV-2 launched the TV activity "Fall in love with the countryside: China's most famous city worth introducing to the world". On September 1 day, CCTV-2 broadcasted the launching ceremony of "National Energy Conservation and Emission Reduction Action", and the channel launched a special report. 1010.5 On the eve of The 17th National Congress of the Communist Party of China, CCTV-2 broadcast 6 episodes of TV commentary "The Road to Rejuvenation", which was premiered in CCTV- 1 prime time.

On May 5, 2008, CCTV-2 made a "professional upgrade" adjustment, focusing on improving the influence of economic programs and optimizing the channel structure. After the "5. 12" Wenchuan earthquake in 2008, CCTV-2 released a special report "Earthquake Relief with Unity". On the eve of the Beijing Olympic Games, CCTV-2 and BOCOG jointly produced the Olympic special program "Come on, China". From August 9 to 24, CCTV-2 participated in the broadcast of the Beijing Olympic Games. Except for "Economic Information Network" and other columns, the Olympic Games will be broadcast live, and the logo will be temporarily moved to the upper right corner. On September 1 day, CCTV-2 founded the first lesson of school (later moved to CCTV- 1 broadcast). On September 20th, CCTV-2 began to broadcast "Economic Information Network" and "Economic Half-hour" in the evening, and made a live report on the Wall Street storm. 10 10/month1day, CCTV-2 launched another one-hour live special report on "Wall Street Storm" at 18:05.

Third Revision (2008. 10.27-2009.08.23)

On June 27th, 2008, CCTV-2 launched the economic review program "Today's Watch" (the predecessor of CCTV's financial review) and the talk show "Brave Le Hui" (later stopped broadcasting). In February, 65438, to commemorate the 30th anniversary of the reform and opening up, CCTV-2 released the 10 TV documentary "The Story of China-10 Chinese Dream Samples".

On August 22nd, 2009, 18, CCTV-2 broadcast the documentary "Made in China". First revision (2009.08.24-20 12.08.22)

On August 24th, 2009, CCTV-2 was changed from economic channel to financial channel. This revision strengthened the financial characteristics of the channel, reduced the proportion of non-financial programs, and successively launched columns such as Global Financial Connection, Trading Time and Market Analysis Room. Life is changed to consumer proposition, and serving you is changed to financial online (later changed to making money). At 4: 47 a.m. on September 2 1 Sunday, CCTV-2 added four simplified Chinese characters of "Financial Channel" in Microsoft Yahei font on the basis of the previous version of CCTV-2, which was the first CCTV channel to adopt the form of "English+Numbers+Chinese characters". 165438+1On October 25th, CCTV-2 began to broadcast 24 hours. 65438+February 2 1-29, CCTV-2 broadcast 9 episodes of TV documentary "Memorandum of National Conditions", each episode was 45 minutes.

20 10 from August 23rd to September 23rd, CCTV-2 broadcast10 the TV documentary "The Power of the Company". The film crew adheres to the consistent rational spirit and global position, and strives to take care of the reality with history and ask the future with reality with an honest, calm and objective media attitude. On September 22nd, CCTV-2 broadcast 10 episode of TV documentary "Wall Street", with each episode lasting 50 minutes. This film is the first time that CCTV has comprehensively penetrated into major financial centers around the world, and adopted a large number of documentary-based shooting techniques, fully embodying the creation of TV ontology language.

20111CCTV changed the logo of all channels, and the logo of CCTV-2 was optimized as "CCTV-2 Finance". At that time, the channel logo appearing in the scrolling subtitles at the bottom of the channel screen was CCTV-2' s own proprietary secondary logo, not CCTV's unified channel logo. In February, CCTV-2 broadcast 8 episodes of TV documentary "Da Shi China", each episode was 40 minutes. On August 2 1, the first CCTV Summit of China listed companies was held in Beijing. By the end of 20 15, CCTV China Listed Company Summit has been held for five consecutive times. On June 7th, 7 episodes of Cross-border M&A were broadcast in CCTV-2 "Economic Half-hour" column.

2012 on March 29th, CCTV-2 broadcast 9 episodes of the large-scale documentary "BRICS", with each episode lasting 45 minutes. On May 23rd, CCTV-2 Shanghai Studio was opened in Pudong New Area.

Second revision (2012.08.24-2015.04.30)

20 12 On August 24th, CCTV-2 changed the packaging of the channel, and the main elements of the logo were changed to two golden arrows. 10 June 19-28, CCTV-2 broadcast10 episode of the documentary "Currency", with each episode lasting 45 minutes. CCTV-2, Reuters and American Consumer News and Business Channel jointly launched a live New Year program, and CCTV-2 tried to cover the global time zone.

201365438+1kloc-0/,CCTV-2 broadcast the first season of the series of micro-documentaries "The Story of Capital" (the second season was broadcast on 20 15). 65438+1October 2 1-26, CCTV-2 broadcast 6 episodes of the documentary "Memorandum of State-owned Enterprises". At165438+1October 5-10, CCTV-2 broadcast six TV documentaries, each of which lasted 50 minutes. CCTV strengthens the audit of public service advertisements. CCTV-2, like other Chinese channels of CCTV, will display the "public service advertisement sign" in the upper right corner of the screen when playing public service advertisements. 65438+February 3 1 day, CCTV-2 realized high definition, CCTV-2 (high definition) was officially launched, and it was broadcast to the national audience from February 2014/day.

From 2065438+1 October 01in 2004, CCTV-2 (HD) was broadcast on the satellite of China Satellite 6A, and the simultaneous broadcast of HD and SD began. The logo of HD version is the same as that of SD version, and the word "HD" is added on the right. Like other high-definition channels of CCTV, the butterfly timer of CCTV-2 plays 1 time every 30 minutes, and the word "high definition" is removed. In March, CCTV-2 broadcast 8 episodes of the documentary "Brand Mystery", which is the first financial documentary jointly produced by China and foreign countries. On the evening of June 6, Tian, the former director and producer of CCTV II of the Central Radio and Television General Station, was put on file for investigation by Jilin procuratorate and compulsory measures were taken. On June 6th of the same year, producer Wang Shijie was taken away by relevant departments for investigation. On August 25th, CCTV-2 broadcast 10 episode of the TV documentary "Internet Age", each episode is 50 minutes, which is a documentary about the Internet. /kloc-in September, CCTV resumed the broadcasting task of CCTV-2 major sports events, and CCTV-2 assisted the sports event channel (CCTV-5+) to broadcast the Incheon Asian Games. Until then. 165438+ 10/7, the market analysis room was rebroadcast.

2015 65438+1October 3 1, CCTV-2 big data financial TV news magazine Caijing Weekly was launched.

The third revision (20 15.05.0 1-)

201From 7: 00 on May 6, the first time of CCTV-2, trading time (morning edition) (afternoon edition is broadcast in CCTV-2 studios in Shanghai and Shenzhen), global financial connection (noon and evening edition), economic information network and economic half an hour. From that day on, when CCTV-2 (standard definition version) broadcasts the program of 16:9, the picture is changed to horizontally compress the broadcast material of 16:9 to 4:3, and the logo is horizontally compressed to adapt to the format of 16:9. On August 17, the butterfly timer of CCTV-2 was restored to 4:3 format for some reasons, and soon returned to 16:9 format. On the occasion of commemorating the 70th anniversary of the victory of Chinese people's War of Resistance against Japanese Aggression and the world anti-fascist war in September, CCTV-2 broadcasted seven episodes of TV documentary Financial Memory of the Anti-Japanese War in the column of Economic Half-hour. In the list of top 500 WeChat in China released in11June, CCTV-2 official micro-signal "CCTV Finance" ranked third with a total reading of 23.77 million+and an average reading of 77,693.

20 16 1.4, CCTV-2 CCTV Financial Review starts broadcasting from Monday to Thursday at 2 1.50. And launched four files of Hourly Finance, which were broadcast on 10, 15, 16 and 17 from Monday to Friday; Added Excellent Financial Records, which will be broadcast at 23:05 from Monday to Thursday. On the same day, Shenzhen Studio was officially opened. March 8-13 CCTV-2 broadcasts 6 episodes of the large-scale TV documentary "Five-Year Plan", each episode is 50 minutes.