What is the new slogan and image of Guancheng, Guangdong? Emergency, emergency, emergency

"Vientiane Flower" made a wonderful appearance yesterday.

Professor Yin Hong, Executive Vice President of Tsinghua University School of Journalism and Communication, Li Cuiqing, Deputy Director of Propaganda Department of Dongguan Municipal Committee and Director of Municipal Government Information Office, Professor Fan Hong, Director of Tsinghua University City Brand Research Office, Zhou Qingan, Associate Professor of Tsinghua University School of Journalism and Communication, Liu Yanping, Professor of China Academy of Social Sciences, Yang Boning, Senior Director of NBA China and other guests, Beijing media representatives and Dongguan Municipal Government officials attended the seminar.

At the meeting, Li Cuiqing, deputy director of the Propaganda Department of Dongguan Municipal Committee, and Professor Fan Hong, director of Tsinghua University City Brand Research Office, jointly released the slogan of Dongguan city-"Bloom New Splendid Every Day", and at the same time released the logo of Dongguan city image designed by Tsinghua University City Brand Research Office-"Flowers of vitality bloom in Dongguan".

Li Cuiqing said that although Dongguan has made brilliant achievements in reform and opening up, it is facing a situation of low reputation during the economic and social transition period. At the 20 10 Dongguan Propaganda and Ideological Work Conference, Liu Zhigeng, secretary of Dongguan Municipal Party Committee, specifically proposed to comprehensively enhance Dongguan's popularity and reputation. Through the shaping and dissemination of city brands, we can change the public's one-sided understanding of Dongguan's image, enhance the self-confidence of Dongguan people, enhance investors' trust and dependence on Dongguan, and attract more tourists and high-end talents to start businesses in Dongguan.

Since then, the Propaganda Department of Dongguan Municipal Committee has initiated a national discussion on the image of Dongguan through the media, and conducted in-depth research on the image of Dongguan with the help of professional strength.

Expect experts to take Dongguan as a research "sample"

Li Cuiqing introduced that since April last year, the Dongguan City Brand Image Development Planning Project undertaken by Tsinghua University City Brand Research Office has received enthusiastic response from all walks of life in Dongguan. Last year, 65438+February and 65438+June, five sets of city logo and slogan schemes were publicly collected, and tens of thousands of netizens participated in the voting activities and had a heated discussion. Finally, they decided to use "Bloom New and Wonderful Every Day" as the city propaganda slogan of Dongguan, and determined the design of Dongguan's new logo.

Li Cuiqing said that in terms of economic construction, Dongguan has created miracles such as "Dongguan Model" and "Dongguan Speed". Now, the shaping and dissemination of Dongguan's city image is only the beginning. I hope that experts will continue to pay attention to and study Dongguan, and regard Dongguan as a "sample" for studying the image of China.

Professor Fan Hong of Tsinghua University City Brand Research Office said at the press conference: "Successful city image building can enhance the soft power of the city, and successful city brand image is equivalent to the city's' golden signboard', which can show the unique charm of the city to the outside world and bring huge economic benefits to the city, thus enhancing the core competitiveness of the city."