Agricultural products new year's goods collection activity plan

activity plan of agricultural products

In order to ensure the activities to be carried out in an orderly manner, it is often necessary to make an excellent activity plan in advance. The activity plan is a written plan made after detailed analysis and research of each step of the specific activities to be carried out. So how should we make an activity plan? The following is the activity plan of agricultural products New Year's Day for everyone's reference, hoping to help friends in need.

Agricultural Products New Year's Fair Activity Plan 1

1. Purpose of the exhibition:

Inherit Chinese traditional folk culture and stimulate economic consumption during the Spring Festival.

improve the environment and quality of citizens' purchasing new year's goods, and meet citizens' one-stop shopping needs. Focus on displaying famous products from all over the country and promoting enterprise products and brands.

enrich the life content of the communities around the new city and bring convenience to the residents.

To lay a foundation for sales and investment promotion in Xindi City and gather popularity.

second, exhibition time:

to be determined

exhibition location: Hua Mao 1958 Square

third, exhibition theme:

2xx New Year Taobao Food Festival in Xindicheng

fourth, organization:

Organizer: Xindicheng

Organizer: Anhui Myth Advertising Media Co., Ltd.

The organizing committee organized on-site Spring Festival couplets, a thousand yuan gift package lottery, the God of Wealth to give out red envelopes, and the annual taste of glutinous rice balls.

VI. Exhibition scope

1. Drinks: all kinds of wine, white wine, yellow wine, fruit wine, health drinks, fruit juice drinks and lactic acid bacteria drinks; Tea, etc.

2. Foods: all kinds of famous and excellent new foods, green foods, cereals, oils, health foods, snack foods, quick-frozen foods, baked foods, meat and poultry products, aquatic products, condiments, dairy products, roasted nuts, local products, agricultural products, etc.

3. Daily necessities: household appliances, kitchen and bathroom appliances, ornaments, cosmetics, leather products, daily commodities, plastic products, hardware and electrical appliances, firecrackers and fireworks, festival supplies, kitchen utensils, intelligent toys, etc.

4. Gifts: all kinds of gift boxes, floral potted plants, paper-cut calligraphy and painting, strange stones and jade articles, etc.

5. Clothing category: bedding, clothing, shoes and hats, etc.

6. specialties: Wuxi specialty sauce ribs, oil gluten, steamed buns, vegetarian cakes and Huishan clay figurines;

7. Imported goods: special foods from all over the world;

VII. Activity Form

1. Thousand Yuan Gift Package Lottery: Customers can get a raffle ticket from the merchants for free after shopping in 5 yuan. A raffle ticket can participate in a raffle. You can get two raffle tickets when you buy 1 yuan, and so on, the more you buy, the more you get.

2. Free Spring Festival couplets: Calligraphers of Calligraphers Association are invited to write Spring Festival couplets on the spot to send Spring Festival couplets. Send it as soon as the shopping is over xx yuan.

3. The God of Wealth gives out red envelopes: The first 2 customers who come to the New Year Fair every day can get a red envelope for free. Remarks: each person is limited to one red envelope, which may contain a blessing, a couplet, a yuan or a greeting card.

4. I'll pay for your shopping: the organizer randomly finds a customer who is paying the bill, and as long as the customer answers a simple question about this year's New Year Festival within 3 seconds, the bill can be exempted.

5. Large-scale group purchase: make a catalogue of new year's goods and send it directly to units and enterprises, which will promote group purchase while promoting goods.

6. Artistic performances: lion dancing, guzheng playing, pipa playing and singing representative songs of the Spring Festival.

7. Cut window grilles: teach the skills of cutting window grilles on the spot.

8. Enjoy free New Year snacks such as glutinous rice balls and spring rolls.

VIII. Publicity Plan

This year's New Year Shopping Festival will focus on publicity and speculation in advance, and link the media resources in the same city to attract potential consumers around the new city and even the whole city to the maximum extent.

publicity methods: hard and wide activities, dynamic reports and topic hype.

1. Network: Post on the websites of major forums to expand publicity.

2. Print media: advertisements can be placed in Anqing Evening News, Xin 'an Evening News and Anqing Radio and Television News or a large number of dm single pages can be placed

3. Vehicle carriers: buses and taxis put advertising information

4. Posting of community posters: posters will be tailored for this year's New Year Shopping Festival to increase market attention and accumulate popularity for this year's New Year Shopping Festival.

5. Plan of activities for the New Year's Fair of Air Glider Agricultural Products 2

1. Theme of activities

This activity mainly relies on the official platform sponsored by "Bing on the Cloud".

combine the advantages of the offline service platform of Shibing E-commerce Service Center with the popularity of the networks of Guizhou E-commerce Cloud, Taobao.com and JD.COM.com.

*** Together, create an online and offline promotion activity with the theme of "New Year's goods sent to the countryside with guaranteed quality". The activities are mainly on-site physical exhibition and online commodity purchase.

slogan: "New Year's goods are sent to the countryside, and the quality is guaranteed; Special products are sold in the city, let's help. " You can choose all the special things, and the famous mountains and holy waters will accompany you!

second, the goal of the activity

1. Focus on promoting the platform of "Bing on the Cloud" and implant the initial brand impression into the hearts of the public.

2. Increase the number of followers, registered users and buyers.

3. Effectively attract on-site merchants and potential merchants to join the e-commerce. (Merchants can sign contracts with e-commerce companies on the spot)

4. On the spot, people can get used to using the platform. (such as scanning WeChat attention, giving bookmarks-like brochures, and on-site staff carefully guiding the operation)

5. Use this activity to re-establish the functionality of the brand "Shibing on the Cloud".

Third, the target audience

New Year's goods consumption groups in towns and villages in shibin; Distributors of various products in shibin;

IV. Activity time

2xx from December 12 to January 12, 2xx (one-month cycle of promotion and publicity in various towns and villages)

V. Venue of the event

Service stations in various towns and villages in shibin

VI. Setting of activity content exhibition area:

1. Exhibition of new year goods and local products;

during the event, a product display area is planned to display the peripheral products of the organizer and other franchisees. (This activity is mainly implemented by Guizhou Yuntai Business Co., Ltd. to assist each township)

2. E-commerce buying experience; Set up an e-commerce area, which is eye-catching, and mainly yearns for people to distribute e-commerce brochures. Guide consumers to register and purchase, and register businesses that need to join. Content design:

3. The concept of new year's goods for e-commerce is relatively new, so offline activities are mainly guided. Design a shopping mall operation flow card (with bookmarks as patterns), design an online activity leaflet, and distribute it together with the flow card.

4. design the investment promotion scheme for on-site investment promotion. Fill in the franchisee's cooperation intention form, leave relevant information and contact later. (If conditions permit, merchants can be promised preferential policies to join: if merchants introduce other merchants to join, they can enjoy priority service objects, etc.)

5. Training students and merchants for e-commerce can be given certain activity discounts on the same day.

VII. Promotion of the event

(1) Promotion time

Promotion time is from December 12, 2xx to January 12, 2xx

(2) Promotion methods:

1. Shi Bing news broadcast

2. Mass information transmission, (SMS, WeChat)

3.

2. The object of discount and the content of discount.

3. Messages from mainstream franchisees.

VIII. Site layout

1. A number of advertising tents with 3x6 specifications (depending on the number of specific businesses)

2. There are 2 computers in the exhibition area (as many as possible), network cables and three power interfaces.

3. 4 on-site tables, 1 chairs and tablecloths.

4. Display posters, background painting and on-site banners. Plan of Agricultural Products New Year's Fair 3

February is the alternation of the new year and the old year in the lunar calendar year, and it is also the peak of sales. At this time, many related commodities such as food, fresh meat, dry goods, aquatic products, cooked food and non-food disposable homes and cleaning products will enter the hot season; This activity is planned from February 9 to February 18, which includes four traditional major nodes: off-year (2.11), Valentine's Day (2.14), New Year's Eve (2.17) and New Year's Day (2.18). According to the consumption habits of different nodes, we should make reasonable plans for commodity display, daily promotion, newsletter planning and store-wide promotion activities.

theme: Year of the Tiger, prosperous wealth, happy spring, auspicious wealth and happy New Year Expo.

Schedule: February 9 to February 18

One of the theme promotion plans

Theme: Year of the Tiger, prosperous wealth, happy delivery

Activity time: February 1 to February 14

Activity content: During the activity, we will do one-time shopping in this supermarket.

Send a lucky Spring Festival couplets or a box of fresh eggs to 48 yuan;

send a bottle of 2.5L beverage to 88 yuan

send a gift box of citrus over 128 yuan

Tips-only one gift can be received for a single full cash register; Customers who participate in this activity will no longer participate in other promotional activities of our store in the same period.

the second theme of the promotion plan

theme: infatuated with Valentine's Day, true feelings last for a long time

Activity time: February 14th

Activity content: On the day of the activity, couples who shop in this supermarket (regardless of the amount) will get a "true love rose" and * * * send 99 roses, and wish lovers all get married! (Roses are limited, while stocks last)

Theme of the third promotion plan

Theme: Make a good start in the Spring Festival, and let's grab the music

Activity time: February 18th

Activity content: On the day of the activity, customers who make a one-time shopping in 68 yuan in this supermarket will get a red envelope of "Open the door and see happiness". Red envelope prizes include 1 yuan, 2 yuan, 5 yuan, 1 RMB or other gifts, and 1% prizes are guaranteed.

warm reminder-only one red envelope can be given for a single full cashier slip.

DM newsletter planning P-theme: auspicious, rich and happy New Year +3 gift box items;

theme: prosperous New Year, courtesy comes back

3 pieces of white wine gift box, red wine gift box, health wine gift box, big gift box, boxed biscuits, and brewing gift box

theme: Happy New Year, Great body

15 items of health care gift box, tea gift box, honey gift box and brewed food

Theme: Leisure and delicious New Year+ecstasy Valentine's Day

12 items of leisure packaged food (biscuits, puffs, wafers, preserves and cooked food)

6 items of chocolate, coffee, jelly, single red wine and fruit wine. Peanut, pistachio, guopu, candy, jelly) 3 items

Theme: New Year, More care

15 items of personal cleaning and nursing products (including sanitary napkins)

Theme: refreshing Xintiandi

16 items of household cleaning and nursing products and paper products (excluding sanitary napkins)

Theme: whole body replacement for the New Year

12 items of knitting cotton, shoes and clothing

Theme: Dressing up as a new home in the New Year

Home. 15 items of household appliances

Theme: the whole family enjoys reunion

15 items of water milk, carbonic acid, fruit juice, single liquor, hall beer, barreled liquor and sweet wine

Theme: the whole family enjoys reunion

9 items of edible oil, seasoning sauce, dried noodles and food dry goods; 6 items of rinse slices, seafood balls, quick-frozen and ham

Theme: Family reunion

12 items of preserved products, dry goods, fresh gift boxes and frozen dairy products

Theme: Family reunion

12 items of fresh meat, freshwater aquatic products, eggs, rice and fruit

Cooked food (various stews and hot pots).

②P5, P13, two relatively independent and related sections are planned for each P, such as the special edition of leisure snacks and Valentine's Day gifts, the special edition of hot pot and seasoning. Please typeset each brand according to the series, and distinguish each product series with a color block. The activities of the series of products with buying and giving activities are placed in a prominent position next to the title of this series.

③ The concise details of the three theme promotion activities are reflected on the back cover.

1 huge ink-jet for the promotion of strategic planning: it reflects three thematic promotional activities.

38 double-sided photo KT boards are hung in the main passage: "Year of the Tiger and New Year's Fair".

One photo KT board on the front of the door: "Year of the Tiger and New Year Fair".

The doorpost is painted with 2 cylinders: "Year of the Tiger and New Year Fair".

2 pieces of window painting: "Year of the Tiger and New Year's Fair", the specific content of 3 theme activities.

Stack head cloth: 1F, 2F main channel express goods stacking.

The special area is decorated with a medium-sized gold thread red lantern+three-dimensional flower-pulling+pile-enclosing+column-wrapping: "Year of the Tiger and New Year Fair". Plan of activities for the New Year's Fair of Agricultural Products 4

I. Purpose of activities < P > The Spring Festival is the warmest and most grand festival among the traditional festivals in China. On the eve of the Spring Festival, urban and rural residents always have the traditional habit of shopping. Seek pleasure and joy in leisurely shopping, and welcome the arrival of the new year in shopping. Today, with the vigorous development of e-commerce in our county, we should make full use of this traditional festival to create an online shopping festival, gradually change people's consumption concept, and promote the development of e-commerce and increase farmers' income. With the theme of "developing e-commerce and prospering local economy", this New Year Festival aims to provide Zhuanglang people and even the whole country with a county-level online shopping platform integrating procurement, entertainment and consumption through the exhibition form of "New Year Festival", and at the same time build an online trading platform for the vast number of agricultural special products enterprises, distributors and consumers, promote the two-way circulation of "online goods going to the countryside and agricultural goods entering the city" and promote the township and village e-commerce service stations. Accelerate the transformation of local business marketing model, lay the foundation for creating a "Zhuanglang model" suitable for developing e-commerce in poor areas, let the people really experience the impact of the network economy, and let merchants really feel that the era of e-commerce has arrived. Now it is not a question of doing or not doing, but how to do it better.

2. Activity time and carrier

1. Time: January 18, 2xx-February 23, 2xx

2. Carrier: Zhuanglang Life Treasure "Province"