Cadillac brand introduction

Brand name Cadillac (translated as "Jiadeli" in Hong Kong) English name Cadillac belongs to the American affiliated company General Motors brand logo Crown and coat of arms. The brand interpretation symbolizes Cadillac's royal nobility, and Cadillac's famous Corolla coat of arms is a symbol of its leading position in the automobile industry. This profound and exquisite symbol is also the symbol of Cadillac family as a royal aristocrat, and it also shows the courage and honor of the founders and ancestors of Detroit city. The Corolla badge is taken from the badge used by Mr. Cadillac. Although Cadillac badge was not registered as a trademark until 1906. But it has been used since September 1902. In the early badge design, merlettes leans to the left, and the garlands composed of tulip buds extend upward from both sides and meet at the crown at the top.

From 19 16 to 19 18, Cadillac logo is a tulip bud and a crown inlaid with nine pearls on the original registered trademark. The pearls in the crown later became seven, designed on the shield. This design 1925 has been in use. In 1933, in order to better combine with Cadillac's flow model, the designer made the logo grow long wings. After the war, Cadillac introduced new logos, including the basic "V" and Corolla design. The logo of 1947 combines the word "V" with Corolla for the first time. Starting from the model of 1956, the Cadillac logo gradually became longer, lower and wider. When it comes to 1960 Cadillac, this sign has reached its widest width. In the new century, Cadillac has made a series of drastic innovations, including redesigning the Cadillac Corolla coat of arms. The newly designed logo contains bold and sharp edges and corners, which reflects Cadillac's future design concept. The new corolla retains the existing color combination-gold and pure black, which symbolizes wisdom and wealth; Red symbolizes courage in action; Silver represents purity, kindness, virtue and abundance; Blue stands for chivalrous spirit. The logo is based on platinum color. This is the first time in 27 years to make a big innovation on the logo, and it is also one of the 30 innovative designs of Cadillac in 97 years.

In the history of 100 years since the trademark registration of Cadillac, Cadillac has been used by countless political circles, literary and art circles and corporate giants. Among these cars, fleetwood is regarded as the supreme, mostly used as a concierge car, which represents the highest quality and image of luxury cars of General Motors. Cadillac has always been the symbol of the most luxurious car in America.

In 2009, General Motors, which was hit hard by the subprime mortgage crisis, declared bankruptcy protection and sought the help of the US federal government. Cadillac, Buick and Chevrolet were declared as reserved brands for restructuring.

Henry Martin Leland, the founder of Cadillac, is a manufacturer in New England. He attaches great importance to the machining accuracy, manufacturing quality and interchangeability of parts, which is the key to rapidly increase production and expand the scale of automobile development. Under the guidance of this very novel concept at that time, by 1906, Cadillac's factory in Detroit had become the largest, most complete and best-equipped automobile factory in the world at that time, and the cars produced were also the best. Cadillac 1909 joined GM. Since then, Cadillac has paid more attention to luxury and comfort when designing cars. Up to now, Cadillac still maintains this tradition and is famous for producing luxury cars.

Cadillac has many unforgettable unique designs and technological innovations in its 100-year history, which makes it enduring in the luxury car market. Today's Cadillac, on the basis of a hundred years of exquisite technical history, further integrates into the innovative development concept of General Motors, and shows its leading style in the future under the theme of art and science. The spirit of innovation runs through Cadillac's entire century-long development.