Wal-Mart's China Strategy?

1: Wal-Mart's China strategy is divided into three steps, as follows:

Buy a company

merge

strategic alliances

2. Wal-Mart Stores, Inc. (WMT stock exchange code: Wal-Mart Stores, Inc.) is an American global chain enterprise, the largest company in the world by turnover, and its controlling shareholder is the Walton family. Headquartered in Bentonville, Arkansas, USA. Wal-Mart is mainly involved in the retail industry, with the largest number of employees in the world, ranking first among the Fortune 500 companies in the United States for three consecutive years. Wal-Mart has 8,500 stores in 65,438+05 countries around the world. Wal-Mart has operations in 50 states and Puerto Rico. Wal-Mart has four main business models: Wal-Mart Shopping Plaza, Sam Member Store, Wal-Mart Supermarket and Wal-Mart Community Store.

3. Wal-Mart's own brand effect:

Wal-Mart has been actively developing and promoting Wal-Mart's "own brand" in the China market, and has launched its own brand products with "good quality and low price", covering major categories such as food, household goods, clothing and footwear. Manufacturers of self-owned brand goods undergo strict examination and product testing to ensure that each product has excellent quality ahead of similar brands; At the same time, self-owned brand goods are directly produced by manufacturers, eliminating intermediate links, and the prices are more competitive than similar goods.