How to write an engaging WeChat soft article

Soft articles in WeChat are simple and easy to read, but they are profound. Their sincere and implicit expressions fully mobilize the unlimited imagination and attention of self-media users, thereby enhancing brand loyalty, but an excellent article How to write soft articles for WeChat? Today Xiaoqiang will introduce to you some writing skills for WeChat soft articles.

Tip 1: Fascinating

A good soft article should let readers understand what you are talking about within the first three sentences, because many readers are more impetuous now. If they are If you still don’t understand what you are saying after reading a paragraph, then 90% of people will lose confidence, so the soft article must be focused and tell or instill in the reader what you want to express in a concise and concise way

Tips 2 ：Don’t be funny

WeChat soft articles must make the advertising content more rich and interesting, and the placement more natural. It can be interactive. This not only shortens the distance between the brand and the audience, but also makes the interaction more accurate. To understand the audience's interest direction, so what the brand has to do is to make the advertising more sophisticated, naturally

Tips 3: Clear at a glance

Advertising copy has different components, generally Include title, body text, and advertising slogan. The body copy is the subject of the ad copy. The number of words in WeChat advertising copy cannot be too many. It must reflect the theme of the advertisement in a few words so that readers can instantly understand the theme of the advertisement. In addition, it must also deepen people’s understanding and memory of the product or concept, and have a inducing effect.

Technique 4: Eye-catching

According to the characteristics of the product itself, through association or divergent thinking, combine the product with the user’s life scene, and let the reader see it in a creative way As soon as it shines, it stimulates readers’ curiosity, so that readers can remember and believe the content in the soft article

Technique 5: Appeal to interests

By amplifying the advantages and reasoning, appeal Consumers’ rationality, convince people with reason

Technique 6: The desire of the ears and eyes

Create vivid and touching images through language and words, appeal to readers’ emotions, attract readers’ interest, and inspire Its association stimulates their desire to consume through irresistible emotional temptation

Tip 7: Be considerate

When pushing advertisements, you must pay attention to people and satisfy their individual needs. Put it in the center, fully taking into account the fun, emotion and popularity of the WeChat social platform. Bringing closer the relationship with WeChat friends, creating a sense of intimacy with the object of appeal, and allowing consumers to unknowingly treat the company's products as friends.