A big-name compulsory course-Lu

In China, whenever luxury goods are mentioned, the brand that people first think of is Louis Vuitton, and many people regard LV as synonymous with luxury luggage. Have you ever wondered why it is LV?

1992, Louis Vuitton opened its first exclusive store in China, and they chose a foreign-funded hotel-Wang Fu Peninsula Hotel. At that time, few people in China bought luxury goods, let alone bought them. Even they have never heard of them. Even the average monthly salary in the port city of Shanghai is only 200 yuan. Wang Fu Peninsula is the first place to sell luxury goods in the form of a boutique gallery, and LV is also the first luxury brand to settle in.

Until China joined the WTO in 2004, many luxury brands settled in China. It has been 12 years since LV opened its first store, and the luxury brand that China people are most familiar with is LV.

Every brand has its own DNA. The DNA of LV is "tourism spirit-tourism spirit". This is also the core of the LV brand.

The founder of LV was born in a packer (that is, packing luggage for a long trip of the French royal family). Before he invented the light suitcase, European aristocrats still used heavy wooden boxes.

1837, Mr. Louis Vuitton arrived in Huadu, and he was lucky enough to become the apprentice of Mr. Marechal, a luggage craftsman. At that time, the craftsmen who produced luggage were collectively called Layetie-Emballeur.

1837 The first French railway was opened to traffic, 1838 A European steamboat successfully crossed the Atlantic for the first time, marking the official arrival of the modern tourism era. At that time, the Boxers in Paris made exquisite poplars by hand, and they were good at packing gorgeous luggage for members of the royal family, so the demand for their products in the capital Paris rose sharply.

1853, Louis Vuitton was promoted to the boss's chief assistant and became the most trusted luggage expert of Queen You Jinni. After becoming a royal concubine, fashionable guests from the upper class immediately poured in.

Louis Vuitton got married in 1854, and made an important decision in the same year to set up his own company. The couple opened a shop at No.4, Sines Street, New Karp (today's Karp Sines Street), which is only a stone's throw from Vendom Square and later the Opera House.

Louis Vuitton made a far-reaching and important decision immediately after the establishment of the company, that is, covering one of the suitcases with durable and waterproof canvas material. Four years later (that is, 1858), he introduced a brand-new product-easy-to-transport flat-cover poplar suitcase. The surface of this suitcase is covered with high-quality gray waterproof Trianon canvas, the four corners are wrapped with metal, handles and brackets are installed, and the beech strips on the surface are nailed with rivets. The interior design is also thoughtful, and a row of bottom boxes and compartments are convenient for placing all kinds of clothes and elegant lining. This new design not only protects clothes and is easy to carry, but also marks the official birth of Louis Vuitton luggage and modern tourism culture.

Two legends about LV waterproof suitcase.

A report said that a fire broke out in a person's home, and clothes, mosquito nets and various items were burned, and the prototype could not be found. There is only an old flower box of LV, the appearance is smoked very black, but the items inside are intact. That's why there is the legend of LV waterproof and fire prevention.

There is also a saying that the sunken Titanic was salvaged, and only LV's suitcase was dry and waterproof. So it's famous.

187 1 year. At that time, the company's business was in full swing, but various imitations appeared on the market. In order to combat this plagiarism, Louis Vuitton added red and white stripes to the gray Trianon canvas of 1872. His son, Georges Vuitton, took over the company's business in 1880. Later, in 1888, he introduced a new pattern with a more complicated brown and white plaid pattern, with the words L.Vuitton logo alternately printed on it, which made it difficult for others to follow suit. More than a century later, this checkered pattern became the inspiration for another classic series-Damier series.

Louis Vuitton has opened more than 424 stores around the world, all of which are directly managed by the head office. 1987 The brand merged with Moet Hennessy Group to form ——LVMH, the largest and most successful luxury goods group in the world. During the same period, the product range of this brand has been expanding. The first colorful Epi leather series was launched in 1985, followed by Taiga men's leather series in 1993 and Damier canvas series in 1996. In the same year, Louis Vuitton celebrated the 0/00th anniversary of the birth of Monogram, and specially commissioned seven famous fashion designers to design limited edition Monogram handbags, among which the most unique designs were Jaguar leather printed with Monogram designed by Azzedine Alaia and faux-cul travel bag designed by vivienne westwood.

In 2004, Louis Vuitton was the sixth generation descendant of Patrick Vuitton, with 65,438+03,600 craftsmen making luggage, who worked in 65,438+04 workshops respectively. Besides the 65,438+065,438+0 workshops in France, there are also production bases in Catalonia, Spain and California, USA. 80% of luggage making is done by hand. Louis Vuitton has also opened 365,438+04 luggage stores in 52 countries, including 9 in China alone. In 2002, its turnover was 3 billion euros, which tripled in the period of 10. The annual profit is increasing at a rate of 40%-45%. Japan is a big seller of Louis Vuitton products, accounting for 30% of its total sales. On the opening day of a branch in Tokyo in 2002, the number of people waiting at the door was as long as 1 km. The second largest seller is the United States.

LV Monogram

This is the most classic element of LV family. It was founded by Louis' son George in 1896. It is said that the inspiration comes from the grid on the wall at home. Four-leaf flowers surrounded by a circle, four-pointed stars, four-pointed stars wrapped in diamonds and the initials "LV" constitute this classic Monogram pattern. This has also become the housekeeping design of the LV family since its birth.

This is also the chessboard we are familiar with. This was established in 1888. The most popular version is Ebene. The combination of brown and graphite tones is mature and steady, which is more suitable for boys.

Verne is different from canvas. It is made of calf leather, shiny and waterproof. But it is easy to be scratched and the color is easy to dye. Therefore, special attention should be paid to maintenance, and it should not be placed in direct sunlight or next to objects that are easy to dye.

Lu Murakami Takashi

This is a collaboration between Lu and Japanese artist Murakami Takashi in 2003. The white background color called "Kauai Palette" by Murakami Takashi is matched with LV classic Monogram elements. Younger and more energetic.

The mashup cooperation between the two companies has also set off a wave of enthusiasm. It is said that the queue has grown to the sky, and the price has soared in the case of shortage. Its element is Monogram, which combines Supreme's logo and Supreme's striking big red.

This long and hard bag is very interesting.

RuJeff Koons

This is Lu's master series. This time, Jeff Koons cooperated with LV in the world famous paintings, and the value of LV's bags increased greatly.

The bag of famous paintings is completely different. People who like it may like it very much, and people who don't like it may find it strange.

Next, I'll talk to you about some lv bags I like.

LV KEEPALL

LV started out as a suitcase, so on the travel bag, the quality is not to be said. KEEPALL travel bags are also popular items in their homes. Whether you are traveling short or long, you can meet your travel needs.

LV KEEPALL, 1924 is out. She is an old lady in the bag industry. Although it is very old, it is still very popular. It still keeps its original appearance and is very classic. It comes in four sizes, 45cm, 50cm, 55cm and 60cm. It is more suitable for people who often travel short distances or travel short distances.

Although bags are a little big for girls, short trips are really practical.

LV Petite Malle

This package was launched by 14, and it became an IT package as soon as it was launched. "Petite Malle" means "small box" in Chinese, and its design is inspired by their best suitcase. This is the palm version of the suitcase, which is very small. Retro style and special pattern design fascinate many girls.

This bag is really small, it is called "dating bag with mobile phone", but in recent two years, the smaller the bag, the more fashionable it is. This is a hard box, so you can't hold too many things. If it is loaded too much, it will be bulging and unsightly. So from the practical point of view, there is basically no, but it is very beautiful.

This bag caught my attention as soon as it came out. I think it looks good, whether it's a classic presbyopic model or a variety of new patterns. This hard box is very retro, but the space is too small and the decorative function is greater than the actual function.

This bag is more practical and beautiful ~ Like Petite Malle upstairs, it is two popular high-end handbags in LV. It's much bigger than little Miller, and it can hold some. Corrugated leather surface with simple metal logo, generous and textured. LOGO is a rotating lock, which is also very convenient.

It is a versatile and unique bag type ~

Finally, let's end today's sharing with the exhibition in May this year. Louis Vuitton's 5th Nicolas Ghesquiè re Designer Early Spring Series ~

The collocation of these four coats is basically my autumn and winter reality ~

Big silhouette and three-dimensional clipping are the highlights.

I like the makeup of the model and the flame between the eyebrows.

I also saw the style of "Tianjue Ridge". Do you remember?

Finally, there are several unique packaging types, and innovation is difficult and necessary.