Activity plan planned for Double 11

In order to ensure that the activities are carried out in a scientific and orderly manner, we need to formulate an activity plan in advance. The activity plan is actually a written plan based on factors related to the activity. What are the characteristics of an excellent activity plan? The following is the activity plan planned for Double 11 that I compiled for you (5 general articles). I hope it will be helpful to everyone. Activities Plan 1 Planned for Double 11

Double 11 is a must-win festival for e-commerce companies over the years. The intensity of activities and publicity, the number of participating brands and categories, and the richness of activity forms are the highest in the year. As an offline physical mall, we need to grasp the concept of Double 11 shopping carnival and carry out winter clothing promotions when the temperature drops in November. The intensity of activities, marketing methods and on-site experience should be more differentiated from e-commerce, so as to highlight the characteristics of physical stores.

1. Event theme

Double 11 decisive battle - xx Department Store opens China Shopping Festival!

2. Event time

20xx ***4 days from November 8th (Saturday) to November 11th (Tuesday)

3. Gift giving place: Next to Baoman Home Textiles on the third floor

3. Activities Content

xx Department Store launched an unprecedented event on November 11th, launching a major double-11 decisive battle, declaring war on e-commerce, offering more discounts than online shopping!

1. Big news: 10 Yuan cash gift certificates are here, let’s see if you can grab them!!!

How to get the coupons: ① Get it with the “Double 11” SMS; ② Follow the official WeChat of “xx Department Store” and reply “1” to get the electronic coupon One piece, get the paper gift certificate with the electronic coupon; ③ Get it directly with the VIP card; each person is limited to 2 pieces for each coupon collection method;

The gift certificate can only be used on 1-3F of xx Department Store, gold jewelry , watches and glasses, special offers, rental counters and express counters are excluded;

Gift coupons cannot be used across counters, one coupon is redeemable for a purchase of 100, two coupons are redeemable for a purchase of 200, and a single item is limited to 2 coupons;

The gift certificate is for one-time use, no change will be given, and it will not be cashed. It will be collected by the cashier at the cashier counter;

The counter that “accepts coupons” or “does not accept coupons” must be clearly stated;

Coupon collection time: November 4th to November 11th Gift voucher use time: November 8th to November 11th

Coupon collection location: Main information desk on the first floor of xx Department Store

< p> 2. Fight for Double Eleven and shop till the end

During the event, anyone who purchases in xx Department Store 1-3F with a cash payment of 500 yuan or more can exchange for multi-level gifts, and the small amount on the day can be paid in full Accumulated, invalid on the next day, single receipt cannot be divided into zeros, gifts are subject to actual items, quantity is limited, gold jewelry, watches and glasses, rental counters, special price and special express counters are not included.

IV. Gift settings

1. Get coupons for purchases over xx.

2. Free food coupons for purchases over xx.

3. Get a small exquisite gift for every xx purchase. Event plan 2 planned for Double 11

Purpose of the event:

Double 11 is a festival that e-commerce must compete for over the years. The activities and publicity are huge, there are many participating categories and brands, and the form of the event is The richness is the most abundant in the year. As an offline physical mall, we need to grasp the concept of Double 11 Shopping Carnival and launch winter clothing promotions when the temperature drops in mid-November. The intensity of activities, marketing methods and on-site experience should be more differentiated from e-commerce, so as to highlight the characteristics. The activities are integrated from multiple business formats such as department stores, supermarkets, restaurants, cinemas, and online micro stores. Give customers a unique and alluring shopping experience.

Event time: November 7th to 11th

Event content:

Discount promotion:

1. Double 11 big-name clothes Dress to go: NT$200 off purchases over NT$500 at autumn and winter department stores.

2. You can choose from big-name cosmetics on Double 11: Big-name cosmetics (Olay, L'Oreal, L'Oreal, DHC) will get 80 yuan off when you spend 400 yuan or more. Double 11 super skin care kits are as low as 30% off!

Event details:

(1) From November 1st to 10th, the official WeChat official WeChat will officially launch a coupon grabbing event.

Customers only need to follow the official WeChat click coupon grabbing page to choose discount coupons from 30 brands, and double-click to receive the coupon (a discount code is automatically generated for each coupon).

(2) Each person is limited to 10 tickets per brand.

(3) On the day of Double 11, customers can enjoy an immediate discount of 50 yuan, 30 yuan, and 20 yuan after the corresponding brand discount by using the discount code on the coupon.

(4) Only one discount coupon can be used for a single receipt.

Note: The starting point for using discounted coupons must be determined based on the actual unit price of each brand. The full amount of the discount will be borne by the supplier and the shopping mall in different proportions. This activity is mainly to attract online customers to the store.

2. Diaosi counterattacked Bai Fumei and defeated Gao Fushuai! Grab super single products for 0.11 yuan, 1.1 yuan, 11 yuan, and 110 yuan!

November 7th to 11th , 11 single products every day can be snapped up for only 0.11 yuan, 1.1 yuan, 11 yuan, and 110 yuan. Each style is limited, while stocks last. Pay online at Weidian to get a successful flash sale!

Single product recommendation: 0.11 yuan (15% off for Pastry King, 20% off for Hakka, 25% off for Taro Fairy, and 30% off for Bread Paradise),

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1.1 yuan (supermarket environmentally friendly cutlery box, handkerchief paper/strips, potato chip set, priced at about 5 yuan)

11 yuan (comfortable bath towel, 2-piece Korean post-relief mask, fabric furniture Cute rabbit, selling price is about 30 yuan)

110 yuan (comfortable quilt, matching pillow, selling price is about 250 yuan)

Note: Estimated cost is 1,300 yuan. (Meal coupons are sponsored by merchants)

Category marketing: Double 11 is a large-scale promotion in shopping malls in November, and all categories must carry out activities (discounts or gifts). It is recommended that men's clothing, women's clothing, footwear, cosmetics, boutiques, bedding, and children's clothing should all have representative brands or highlight discounts to participate in the event. The following four categories: single products need to be displayed prominently, and matching and warm recommendations need to be added to the aisle light boxes and counter guides.

(1) Winter clothing (thick models, coats)

(2) Autumn and winter accessories (scarves, hats)

(3) Winter bedding

　(4) Supermarket Winter Hot Pot Festival Single Product

VIP Marketing

VIP Recruitment: VIP can be applied for free if you spend 500 yuan or more in a shopping mall in a single day With one card, you can upgrade it to a diamond card if you spend over 5,000 yuan in a single day.

1. Free gift for VIP customers on Double 11: If you go to the store on Double 11, you can get a designated hot drink at xx Sweetheart Beverage. (Opening sponsorship, no fee)

2. Double 11·VIP customers play for free: Diamond card VIPs can take their children to XX Amusement Park for free once with their cards. Activity plan 3 planned for Double 11

1. Activity background:

"Double 11" refers to November 11th every year. Due to the special date, it is also called Singles Festival. Taobao Mall uses this day to carry out some large-scale discount promotions to increase sales. Around November 11, 20xx, on Taobao, many merchants launched 50% off promotions. 21 million people went crazy and more than 150 well-known brands participated. A single-day turnover of 936 million!

2. Purpose of the event:

Due to the limited display space in the main venue and sub-venues of the "Double Eleven" event, our flagship store has only been open for more than a month, and we are still unable to obtain Taobao Mall. Display support. But we can take advantage of this opportunity of high traffic and high transactions, launch corresponding activities in the store, and get a share of this crazy online shopping.

3. Activity content:

Get 1 yuan off for every 2 yuan spent (equivalent to 50% off the entire site). Instant discount when you take the photo! Free shipping on everything!

4. Activity Analysis:

Currently, our store has 79 products, 55 of which are 2.5 times the ex-factory price, 22 styles are 2 times the ex-factory price, and 2 are on special price The price is 1.76 times the ex-factory price. After the 50% discount, only two special price models will lose money, but the pictures of the special price models are very poor and will basically not bring sales. Therefore, it is expected that the “Double Eleven” 50% discount event will only result in a commission loss of no more than 5%.

It is estimated that the transaction volume of "Double Eleven" will be 1 billion, and 80% of the sales will be concentrated in 20% of large stores. We belong to 80% of the small and medium-sized stores, and *** will share the remaining 200 million. The average transaction volume for each store is about 5,000 yuan. Our goal is to reach an average of 5,000 yuan.

5. Teamwork:

Art: Design the homepage with the theme of "Double Eleven" and event advertising pictures.

Copywriting: Refining event advertising slogans.

Promotion: Delete matching discounts and delete discounts set by third-party discount software. The webpage about Taifeng Home Textiles on the Internet should prepare replies and store Double Eleven activities.

Customer service: Prepare a quick reply explaining the details of the event. Modify the prices of some products.

Delivery clerk: Prepare goods and contact the courier company in advance to prepare. Activity plan 4 planned for Double 11

Activity theme:

XX Beauty Salon celebrates Double 11 Singles’ Day with you

Activity time:

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November 05-11, 20xx

Target audience:

All new and old single customers

Purpose of the activity:

On Singles Day, of course, single customers should enjoy the warmth and enthusiasm of beauty salons. It coincides with the late autumn season. Beauty salons can launch promotional items such as hydrating, anti-drying, repairing, etc. that are popular among female friends based on the skin problems of autumn and winter. . I hope to use the 20xx Double 11 Singles Day to establish a harmonious and warm communication platform with customers, and also to bring more new friends to my beauty salon and improve the sales performance of the beauty salon.

Activity content:

1. Members in the beauty salon can participate in this activity during the activity, and can receive discounts and skin care experience coupons with their membership cards. If the membership card contains If your points reach 500, you can experience a moisturizing and hydrating program in the store for free with your membership card.

2. Non-member customers who spend 288 yuan in the store during the event can directly enjoy a 12% discount and receive a free trial of skin care samples provided by the beauty salon.

Event notes:

1. Register at the front desk and record the customer’s name and information.

2. Train employees on activities to thank customers, tap their potential spending power, and stabilize customer sources. Therefore, during the event, you should pay attention to every step from the moment the customer enters the door to the end of the purchase, keep smiling and be kind to others. Activity plan 5 planned for Double 11

1. Foreword

Based on market survey statistics and years of retail experience in specialty stores, most of our customers are currently customers who have just purchased a house or newly renovated it. . But now, on average, each Zhida terminal retail store occupies less than 10% of the market share, and there are still many potential consumers who have never been to a Zhida home fabric store. Therefore, this promotion is targeted at the consumer group who have just purchased a house, using exquisite gifts to attract them to the store, and then using "super value packages" to increase their desire to buy, and ultimately the transaction is successful.

2. Time of the event:

November 1, 20xx - November 20, 20xx

3. Purpose of the promotional activity:

1. Quickly let consumers know and contact Zhida Home Furnishing Fabric Store.

2. Improve the sales performance of Zhida Home Furnishing Fabric Store.

3. Enhance the visibility and reputation of Zhida home furnishing fabric brand.

4. Promote the brand core value of "Home Furnishing Support Expert".

IV. Activity theme:

V. Targets of promotional activities:

1. Target market for the activity: new properties, wedding photo studios.

2. The main targets of promotion: houses that are being renovated, new houses that have just received the keys, new houses for weddings, and old customers who often introduce new customers to consume.

6. Promotion steps:

1. The store will distribute leaflets and coupons to new property owners

2. New property owners will receive coupons Come to the store to get a free exquisite gift with any owner certification documents

3. The owner fills in an information file form

4. After completing the filling, the salesperson will introduce the general situation of the store. Product condition.

7. Contents of promotional leaflets.

1. With the coupon, you can go to the local Zhida Home Furnishing Fabric Store to receive a set of "personalized coffee utensils" worth 138 yuan for free.

Tip: Please present a copy of the property purchase contract when picking up the property. (Time: May 1st to September 31st, 20xx)

2. Customers can enjoy a 5% discount after the discount by presenting the promotional leaflet or the Zhida Home Fabrics “Collect for a Lifetime” service passbook , except for special offer products.

Note: Stores participating in promotional activities must ask customers who receive gifts to fill in the questionnaire and return it to the company. Thank you for your support.