Summer class enrollment poster-What are the publicity methods for distributing school enrollment advertisements?

Promotional slogans for summer vacation classes

The promotional copy of summer vacation class is listed below for reference:

1. "Get rid of competitors during summer vacation, complete strategy Get it here." Two simple sentences can quickly ignite children's learning motivation.

2. "Develop a score improvement plan for the new semester's summer vacation" coupled with a brightly colored title poster is simple and clear, and can attract the attention of parents and students at once.

3. "Announcement of Past Excellent Students" shows everyone the achievements of outstanding students, and they can win instantly with one move of "straight ball".

4. "All courses are 50% off!" "Work hard all summer and surpass the top students" directly release discounts and low prices to attract attention, and then match them with attractive slogans to ensure that they can attract many parents and students. favor.

5. "Summer vacation enrichment class, start registration here" can attach detailed content and registration methods to the poster, highlighting the key points to make parents and students immediately excited. Summer Class Enrollment Activity Plan_About Summer Class Enrollment Activity Plan (2)

Summer Class Enrollment Activity Plan Part Three

1. Enrollment Strategy

1 , Market research is the first step in enrollment activities. Scientific methods are used to collect, organize, and analyze various relevant information to understand the local education level and teaching status, so that the person in charge can better arrange the enrollment design, location setting, and personnel. distribution. Collect and analyze various information from teachers, students and parents through interviews and questionnaires. The production of strategic maps is an important basis for enrollment.

2. Enrollment methods

Step one: Comprehensive publicity

Specific goal: achieve all-round publicity so that every parent can see talented people Educational advertising flyer. Build momentum and create a great brand. Advertisements are overwhelming.

Specific implementation: First get familiar with the population segment of the area, then leave one or two people to sit at the headquarters, and all the rest will be dispatched. The leaflets will cover all areas near Oubei, including major residential areas and street facades. important road section.

Step 2: Focus on implementation

Specific goals: Attack the targets collected last time in detail.

Specific implementation: Give full play to the spirit of teamwork, and form a group of two people. The purpose is to lobby parents and persuade their children to attend tutoring classes. In advance, you must master the skills of communicating with parents and students. Areas should specifically target residential households, households with children at home, or children on the roadside.

Step Three: Lobbying

Specific targets: parents on the street, middle-aged pedestrians on the roadside.

Specific implementation: Place a consultation table in an important position, work in pairs, one person distributes leaflets on the roadside, and one person is in front of the information desk. The effort of distributing leaflets is to persuade parents to sit down in front of the information desk. Have a chat. Give full play to everyone's talents and bring as many willing parents to school as possible. In order to better achieve the goal.

In another sense, the admissions process is actually a process of interpersonal communication. To learn how to recruit students is actually to learn how to behave.

4. Make an appointment for students

How to make an appointment by phone

The purpose of making an appointment by phone:

(1) To understand the learning needs of students the fastest way.

(2) Arouse students’ interest in interviewing you.

(3) Seek opportunities for interviews.

5. Understand the needs of students (learning interests)

6. Understand different types of customers (economic status)

3. Enrollment content

The enrollment period for the summer program is from May 25th to June 25th

Enrollment target 1 Kindergarten transition class

2 New junior high school, new junior high school, new junior high school, new junior high school (Ou) North and Shangtang mainly)

3 new high school students, new high school two and new high school three students (mainly Luofu Middle School, Shangtang Middle School and Yongjia Middle School)

The specific class plan enrollment is: kindergarten to primary school bridging class 20

15 people each for the first, second, and third grade students

15 people each for the first, first, second, and third grade students

Summer class enrollment activity plan Part 4

1. Preparatory work for enrollment

1. Determine the teaching location, teaching objects and tutors;

2. Collect information: including all middle schools in Longshui Town Primary school exams, holidays, report card collection times, and whether there is tutoring in the school during the summer;

3. Publicity work: mainly in the form of posters and leaflets, and set up at the intersection of Fulong Click to add necessary oral publicity;

4. Publicity location and time: at the entrance of major primary and secondary schools in Longshui Town (mainly in the form of distributing leaflets), on the day of school exams, holidays, and report card collection; Post posters and leaflets in various residential areas and busy streets (such as: at the gate of the new and old scrap iron market, the gate of the hardware market, the gate of each school, near Chongkelong, and around various vegetable markets);

5. Staff arrangement: Zheng Yaqian is responsible for organizing people to distribute leaflets and put up posters, and ___ is responsible for publicity at designated locations

Note: The publicity should be sufficient to ensure the source of students

2. Formal enrollment

1. Time schedule: The first batch of publicity is tentatively scheduled to start on June 10 and continue until around July. It is mainly in the form of flyers in schools and residential areas. Registration points are set up at this time to facilitate parents and students to inquire about the situation, and to note down the students who want to register. During the time when students finish their exams and receive their notices, set up an additional registration point near Chongkelong and vigorously publicize it; the second batch of publicity will be carried out after the end of the university's final exams, and will be conducted by tutors (in the form of free open classes,

Let parents know how strong we are), it will take about three days. 2. Personnel arrangement: Zheng Yaqian is responsible for organizing relevant personnel (classmates or friends) into groups of 2-3 people, who are responsible for distributing flyers or stationing at the registration point. Each student recruited will be rewarded 10-30 yuan, which is encouraged. We are actively recruiting students;

3. Enrollment targets: mainly third, fourth, fifth and sixth grade students in primary schools and all junior high school students. The main courses are Chinese, mathematics, physics, and English.

3. Do a good job in the ideological work of parents and students

1. Let the person in charge with strong eloquence and communication skills communicate in depth in order to gain parents’ support and recognition for the cram school. ;

2. It is best to allow students and teachers to communicate directly to increase recognition;

4. Reasonably allocate teachers and students

Note: This is based on The admission situation will be determined in detail. The original plan was to have 30 people per class. Teacher assignments are to be determined.

5. Post-teaching arrangements

1. Classes will be held in different periods according to different grades and classes, and the curriculum will be temporarily formulated when the time comes; 2. Strictly regulate class times to ensure that students and teachers are not late Leave early;

3. Teachers must prepare a "Summer Class Plan" before class to clarify the course content they will teach, and must comply with the requirements of the primary and secondary school syllabus; 4. Teachers must prepare lessons before class, To ensure that everything is completely unscripted during class;

5. For some students with introverted personalities and poor foundation, teachers should pay special attention and provide learning guidance;

6. Tutoring classes are starting Prepare the required teaching materials (student self-test papers and teachers' books) beforehand, and distribute at least one test paper every week for students to self-test and consolidate practice;

7. Teachers often conduct exchange meetings and summarize experience and learn from each other.

gt; gt; gt; More about the "Summer Class Enrollment Activity Plan" on the next page. What are the publicity methods for issuing school enrollment advertisements?

1. The traditional method is to distribute leaflets. Publicity, this method has average effect, but it is the most popular enrollment method among educational institutions because this method is simple and does not require communication with anyone or department

2. Go to the community to do outreach , to put it bluntly, it means sweeping the building. In the early stage, the school must go to the community to negotiate with the property, which requires a certain amount of manpower and financial resources. In many cases, it is normal to go to the community for three or five times. After that, the school can go to the community to do activities, or let the activities be carried out free of charge. Trial classes, so that interested students or parents can try them out first. Don’t think about signing up after the trial. You can make a follow-up call later;

3. Join forces with some large shopping malls and companies to do this Activities, if it is a cultural class, set up some cultural class competitions, if it is an art class, you can hold some art activities, which is very effective in promoting the popularity of educational institutions. After all, some students or parents do it for no other reason. Visibility, so visibility still plays a certain role. You may rarely sign up immediately in the early stage, but there should be continuous consultations in the future;

4. To build a consultation platform, you can try to use public accounts or mini programs For enrollment, marketing tools such as group booking, bargaining, 1 yuan purchase, answering questions to win classes, opening red envelopes, course coupons, distributors, discounted courses, etc. are all available, and most of them now have them. The parent group will be pushed directly to WeChat. If parents are interested in the courses they see, they will naturally open the mini program. This way, there will be more courses that can attract students’ parents and they can give it a try

5. Reputation, in addition to good teaching quality, usually cultivates good teaching feelings and after-class feelings with students, so as to use the students as a group to help the school recruit students. When students receive education in formal schools, they are definitely more than one person. The students, friends around you, relatives and friends at home are all candidates for development