What is "light medical beauty" and what kind of people are suitable for it?

As early as 20 16, the concept of "Light medical cosmetology" was mentioned by many people, but it did not attract everyone's attention at that time. However, in the past two years, especially this year, with the large-scale "star-making" of Tik Tok, many grassroots people became online celebrities overnight. Some people can easily gain hundreds of thousands of fans just because of their looks, which makes many people have the idea of "becoming beautiful".

Therefore, Light medical cosmetology, who can achieve painless wrinkle removal, hyaluronic acid filling, chin augmentation, apple machine, chin pad and pouting by needle-free technology, became popular in the market and was favored by young women.

Compared with the traditional medical beauty with high risk and high cost, Light medical cosmetology advocates the concept of "no surgery, no injection", which has the advantages of less trauma, quick recovery, low risk and no pain. These advantages make many timid "beauty lovers" feel more secure, and they are scrambling to join the Light medical cosmetology army.

According to the "New Oxygen 20 18 White Paper on Medical Beauty Industry", the medical beauty market in China may reach 224.5 billion yuan in 20 18, with a year-on-year growth rate of 27.57%, which means that hundreds of millions of people will consume medical beauty in the future. In China, non-surgical items (Light medical cosmetology) account for 60% of the total income of the medical and beauty industry, with a growth rate of 40%, much higher than surgical treatment items.

An industry expert said that the increasing emphasis on CS channel of service is the best time to introduce "Light medical cosmetology".

On the one hand, there is no leading medical beauty model offline, and there is no experiential service output with top professional qualifications; On the other hand, CS channel customers have greater demand for differentiated efficacy services, but most store experience areas do not have high profits. The characteristics of Light medical cosmetology project, such as high number of customers, high frequency, moderate experience time, high profit and high technology content, can just help stores solve the problem of declining passenger flow and strengthen the stickiness between stores and customers.

"Brand is pushing Light medical cosmetology, and peers are talking about Light medical cosmetology", which is the popularity of Light medical cosmetology in the industry. Many bosses choose to test the water, among which a cosmetics chain store in Jiangxi introduced a medical beauty project. After a period of time, the person in charge of the chain said, "After doing the Light medical cosmetology project, I feel that the store is much more relaxed. In the past, it was very tiring to sell goods, but Light medical cosmetology customers had high unit prices and high profits, which could easily support the profit demand of stores. "

The pit of Light medical cosmetology project had to be prevented.

However, not everyone is suitable to introduce Light medical cosmetology, and Light medical cosmetology is not as perfect as it looks. In fact, there are many crises hidden behind it.

At present, cosmetics stores offer a variety of light medical beauty projects, one of which is life-class beauty, including various non-surgical medical means, such as laser ultrasonic scalpel, radio frequency, injection filling and biotechnology.

There are questions of "qualification" and safety. According to the "Measures for the Administration of Medical Beauty Services" issued by the Ministry of Health, such as ultrasonic scalpel, needle-free water injection, spot-fading radio frequency, etc. , the field provided needs to obtain the Practice License of Medical Institution, and the practitioners need to obtain the Qualification Certificate of Physician, Practice Certificate of Physician and other relevant qualification certificates.

At present, most franchisees have no relevant qualifications, and most employees are BA in the store. For some professional treatments, they can't guarantee the accuracy and safety of the operation at all.

Since May this year, the state has launched a new round of rectification storm on light medical beauty projects, and all the service projects suspected of being carried out without a license in the past have been stopped. For shops that take risks against the wind, once they are caught, they will be fined, and their brand image will be damaged, and the business in the store will also be damaged.