What problems should be paid attention to in product packaging design?

Product packaging design is an important marketing work, which can not only enhance the brand influence and popularity of products, but also directly affect the sales rate of products. The following are the problems that should be paid attention to when designing product packaging summarized by Zhonghui Design:

Based on the essence of products: the ultimate goal of product packaging design is to make consumers interested in products and make consumers willing to buy and use products. Therefore, in the process of designing product packaging, we should first consider the characteristics of the product itself and highlight its advantages. For example, in order to highlight the beauty effect of skin care products, we should choose colors and shapes that are easy to cause aesthetic associations, so that customers can feel good results at the first time.

Choose the appropriate design style according to positioning: In product packaging design, choose the appropriate design style according to product positioning and pricing. For high-end products, you need to choose simple and atmospheric design style, and pay more attention to details such as materials, colors and fonts; For low-end products, we should adhere to the principles of popularization and people-friendliness, and adopt appropriate visual means to build a design style that meets the target consumer groups.

Pay attention to the selection of packaging materials: we must pay attention to the selection of suitable materials in product packaging design. If the product is easily influenced by the outside world, you should choose moisture-proof and wear-resistant packaging materials; At the same time, different materials are used according to the shelf life and distribution mode of products. Attention should be paid to the selection of safe and environmentally friendly packaging materials, which can better reduce environmental pollution.

Emphasize brand image: product packaging is the embodiment of the company's brand image, and brand characteristics must be highlighted in the design so that consumers can recognize their favorite brands at a glance. Use brand LOGO, font and color in the design, and combine product copy and slogan to create the visual effect of exclusive brand elements. This can effectively improve product sales and user satisfaction, and then bring more repeat customers to the company.

Fill blank areas: Blank areas may bring clear ideas to the design, but a large area of unfilled space may make people feel uneasy or uncomfortable about the sensory feedback of the whole package. Therefore, it is suggested to use it as much as possible, such as strengthening the main information content, increasing product functions and using function tips to create richer product concepts.

6. Add interactive color: In today's commercial society, the design of interaction with consumers is an essential factor in commodity packaging. When designing, we can consider adding some interesting small interactions, such as providing QR codes or scanning barcodes to get multiple benefits, playing them alone or loading collections.

Pay attention to sustainability: Now people pay more attention to extending the product life and making the product packaging recyclable. Therefore, designers should consider using alternative materials, recyclable materials and biodegradable materials in product packaging design, and integrate the concept of environmental protection into the whole design process.

The above is the design scheme of Zhonghui, a professional packaging design company. I hope it helps you.