Classic advertising words daquan

1, anything is possible. -Li Ning brand sportswear series

-directly attack the core desires of modern urbanites and inspire people to forge ahead. The moral of this story is: where there is Li Ning, there is a sports ground; With Li Ning, how to exercise is fashionable; With Li Ning, you can satisfy your desire for any sport.

2. What will happen to the world if human beings lose contact? -Lenovo Group

-Express the position and value of the enterprise through the positive effect of Lenovo on human beings. The form of the question makes people think and arouse association, and the short sentences are powerful and easy to remember.

3. Don't take the usual road-Mi Bang Wei's advertising words

-Advertisements with flamboyant personalities reflect the atmosphere of the times in which contemporary young people are full of self-confidence, pursuing nature and longing for independence.

4, depending on success or failure, life is heroic, but it is a start again. -CCTV public welfare

-full of heroic feelings, reflecting unyielding intentions, highlighting the spirit of being strong, optimistic and enterprising, which has a strong incentive effect.

Beauty is not only a commodity, but also a cheap commodity. -Meilianmei supermarket chain

-With "not only absolute", it shows the management belief of Meilianmei: the most beautiful goods, the most beautiful service and the cheapest price. The meaning is short and implicit, which is thought-provoking.

6. Family TCM: Health is waiting here, and life continues here!

-"Waiting" uses anthropomorphic rhetoric to write the intimate care of family Chinese medicine for human health, and "Extension" turns the abstract "life" into an image and writes the role of family Chinese medicine in longevity.

7. Collection of Legal Documents: Good people are rewarded!

Puns, not only tightly hold the contents of legal newspapers, but also encourage people to be kind and beautiful, stay away from evil, publicize the high quality of newspapers and persuade people to subscribe to "good" newspapers.

8. "Modern Family": A book in hand, hand in hand for life.

-"A book" is in sharp contrast to "life", which shows the high quality of modern families; At the same time, it emphasizes the close relationship between modern families and readers.

9. "Fiona Fang on Earth": Life is bittersweet, sweet and sour, and the right path on earth is realized by Fiona Fang.

-Ingeniously embedding the names of newspapers and periodicals in the advertising language, with ingenious ideas; The antithesis is neat, which not only writes the rich content of Fiona Fang on Earth, but also catchy and easy to publicize.

10。 M chocolate: insoluble in hands, only soluble in mouth.

-This is the inspiration of the famous advertising master bernbach, which is a classic and has been passed down to this day. It not only reflects M &；; The unique USP of M chocolate sugar-coated packaging implies that M & amp； M chocolate tastes so good that we don't want to hold it in our hands. Stop for a while.

1 1, Pepsi: the choice of a new generation

-In the competition with Coca-Cola, Pepsi finally found a breakthrough. They found a market among young people, positioned themselves as a new generation of cola, invited super singers that the new generation liked as their brand spokespersons, and finally won the favor of young people. A slogan clearly conveys the positioning of the brand and creates a market, which has made great contributions.

12, Volkswagen Beetle: It is better to see the big from the small.

-In the 1960s, the American automobile market was dominated by large cars. When Volkswagen's Beetle first entered the United States, there was no market at all. Bernbach once again saved the public's Beetle, and put forward the idea of "think small", using the power of advertising to change the American concept and make Americans aware of the advantages of small cars. Since then, Volkswagen's small cars have been at the forefront of the American auto market until Japanese cars entered the American market.

Nike: Just do it.

-Nike quickly became the first brand of sporting goods through a series of advertisements with the theme of just do it and the star effect of basketball star Jordan, and this slogan is in line with the mentality of the younger generation. If you want to do it, do it, as long as you are different, as long as you act. However, with Jordan's retirement and the change of "Just Do One Thing" to "My Dream". Nike's influence is gradually declining.

Nokia 14: People-oriented Technology

"People-oriented" doesn't seem to have been first put forward by Nokia, but the connotation of this sentence has been fully exerted. Facts have proved that Nokia can become the first brand in the mobile phone market from a small brand, and it is this concept that has been respected. From product development to talent management, it truly embodies the people-oriented concept. Therefore, the slogan is particularly powerful because it has substance in words.

15, De Beers Diamonds: Diamonds last forever, and one lasts forever.

-Prove that classic advertising language is always a combination of rich connotations and beautiful sentences. This slogan of De Beers diamond not only tells the true value of diamond, but also raises the value of love to a high enough level from another level, making it easy for people to associate diamond with love. This is really the most wonderful feeling.

16, Maxwell's coffee: Didi is fragrant, but the meaning is still unfinished.

As the second largest coffee brand in the world, Maxwell's advertising language is a language classic. Unlike Nestle, Maxwell has a better sensory experience. Although it is not as straightforward as Nestle, it conforms to the artistic conception of coffee, and at the same time it closely combines the mellow taste of Maxwell coffee with the inner feelings, which can also stand the test.

17, Shan Ye Piano: Children who learn the piano will not go bad.

-This is the most famous advertising language in Taiwan Province Province. It captures the parents' mentality and adopts the strategy of attacking the heart, not talking about the advantages of the piano. On the contrary, it attracts parents from the perspective that learning piano is conducive to children's physical and mental growth. This is really effective. My parents agree with Yamaha, so buying Yamaha's piano is the next step. Shan Ye is very clever in this respect.

18, McDonald's Coffee: Good things should be shared with good friends.

-This is the advertising slogan for Macmillan Coffee to enter the market in Taiwan Province Province. Because Nestle has firmly occupied the market in Taiwan Province Province and the advertising slogan has been deeply rooted in people's hearts, Macmillan had to combine coffee with friendship from the perspective of emotion, which won the recognition of consumers in Taiwan Province Province, so Macmillan successfully entered the coffee market in Taiwan Province Province. When people see Macmillan coffee, they will think of the feeling of sharing coffee with their friends, which is really good.

19, XO, remy martin: When remy martin is open, good things will come naturally.

-Noble remy martin can't be enjoyed by ordinary people, so drinking remy martin XO will definitely have some different feelings, so remy martin gives you a hope that as long as you drink remy martin, something good will happen. With such auspicious "divination", who doesn't want to drink remy martin? Especially those noble people, are convinced of this.

20. Dove chocolate: creamy and silky.

-the reason why it is classic enough lies in the psychological experience of "silky feeling"; Silk can be used to describe the delicate and smooth feeling of chocolate, with high artistic conception and rich imagination. Make full use of synaesthesia and bring the power of language into full play.

2 1, Intel: Equip the computer with Pentium kernel.

-Intel's microprocessor was originally named X86, and it didn't have its own brand. In order to highlight its own brand, the running speed of computers after 586 is defined by the number of Pentium. It is said that in order to launch its own Pentium brand, Intel gave 5% rebate to major computer companies just to put the words "intelinside" on their products and packaging, while "giving computers a Pentium core" was a pun, which not only highlighted the brand, but also properly reflected the function and surging driving force of Pentium microprocessors.

22. Toyota: There will always be a Toyota.

-In China in the 1980s, apart from domestic cars, only Japanese cars were imported. As the largest Japanese automobile company, Toyota naturally dominates the China market. This wonderful slogan is in line with the situation at that time. Clever combination of China proverbs, reflecting self-confidence and domineering, and catchy. Now, I'm afraid Toyota will never brag like this again, but many people in China still remember this slogan.

23. Goldlion: A Man's World

-The success of Goldlion lies not only in a good name, but also in its successful positioning. They positioned their products as successful and respectable men, and persisted for many years, eventually becoming the best products in men's wear. This slogan is like a dragon and the picture is clear, which accurately reflects the positioning and core values of Goldlion.

24. Sassoon Shampoo: My brilliance comes from your elegance.

-Sassoon is a rising star in P&G shampoo brand. They invited Vidal Sassoon: The Movie, an internationally renowned hairdressing expert, as the brand image ambassador, and used Vidal Sassoon: The Movie's own name as the brand, thus establishing the image of professional shampoo and hair care. "My glory comes from your grace" is the crowning touch.

25. Philip: Let's do better.

-Philips has made remarkable achievements in the field of household appliances, becoming the most profitable electrical appliance group among the top 500. However, in addition to constantly emphasizing its innovative technology in advertisements, Philip did not forget to say modestly, "Let's do better". This kind of moderate sales seems to win the recognition of China people more easily. No wonder Aido moved out an effective version of "We have been working hard."

26. Levi Cowboy: Different coolness, same pants.

Levi's jeans is the earliest jeans brand in the world, and it has always appeared as a personalized image. In the younger generation, cool culture seems to be a culture that never goes out of date. Levi's jeans captured the cultural characteristics of this group of people, and appeared together with ever-changing advertisements with a "cool" image to impress the new "cool" people at the forefront of fashion and keep the brand fresh and lasting productivity.

27, blood donation: I don't know you, but I thank you!

Everyone who participates in voluntary blood donation will be moved by this slogan. Although unpretentious, it truly reflects blood donation and expresses the voice of a patient who accepts blood donation without compensation.

28. Nissan cars: there were swift horses in ancient times, and there are Nissan cars today.

-and Toyota entered the backward China market almost at the same time, and their Duke, Sunshine, Bluebird and Grace cars have always been popular models in China market. In the marketing of China, Nissan Motor Company used a very traditional advertisement from China: In ancient times, there were swift horses, but now there are Nissan cars, which narrowed the distance with China people, thus establishing Nissan's second position in China.

29. BMW: driving pleasure and unlimited innovation.

-BMW and Mercedes-Benz are excellent cars, but the difference is that Mercedes-Benz embodies dignity and identity, and owners often hire people to drive; BMW is different. Although it also represents identity, it obviously belongs to the younger affluent class. They often drive their own cars to experience the driving pleasure of BMW, which is the charm of BMW.

30,555 cigarettes: extraordinary, mellow and satisfying.

-555, an internationally famous cigarette brand, is the star of the track. Although they can't appear in the public media, they have become sponsors of various international automobile races and rally. The communication language of 555 cigarettes reveals a kind of temperament and mentality, and satisfies the psychological feelings of smokers with aggressive language style, making smoking a psychological experience.

3 1, 7-up drink: non-cola

-Facing the "monopoly" of Coca-Cola and Pepsi-Cola in the coke market, 7-up soda is facing an embarrassing situation. At this time, 7-up adopted reverse thinking and positioned itself as a non-Coke carbonated car, which distinguished itself from Coca-Cola and Pepsi-Cola, but it succeeded unexpectedly and became the third largest brand in the carbonated beverage market. Creative positioning has created a brand-new market for Tanabata.

32. Tissot Watch: Swiss Tissot, World Shuttle

Tissot is a famous Swiss watch. Its slogan is simple and easy to remember by rhyming. It is a model of the ingenious combination of communication language and China language in international brands.

Kodak: This is the moment.

The first brand in the film market never emphasizes the saturation of its own color and the fineness of its particles. On the contrary, it uses wonderful and unforgettable moments in life to impress consumers, stay in beautiful moments and give you eternal memories, which is the eternal theme of Kodak film. Whether "Every Moment of Life" or "This Moment" is a concentrated expression of the theme.