Introduction to Huamai water purifier, Huamai water purifier brand project

Huamai Water Purifier has a dust-free fully automatic workshop, an excellent water purification technology research and development team, and a complete water purification laboratory. A series of water purification products developed by the R&D team that are suitable for Chinese water quality are introduced into the Chinese market, striving to bring a healthy pure water purification life to Chinese consumer groups. Next, the editor will take you to understand the introduction and related information of Huamai water purifier.

1. Introduction to Huamai Water Purifier:

According to the development characteristics of the water purification industry and corporate development strategy, the Huamai Brand Operation Center implements a regional exclusive agency system, through corporate direct sales and Actively encourage agents to enter well-known building materials markets and KA supermarkets such as Red Star Macalline, Easyhome, Gome, Suning, etc., and establish an operating model that combines smart water purification life experience centers locally to form a combination of points, lines and surfaces. Service marketing network architecture. In 2014, he signed a contract with Hong Kong's two-time "Academy Award" actor Sha Mao: Zheng Zeshi as the brand spokesperson. In 2015, CCTV advertising was strongly launched. In 2016, the Huamai agent marketing training class was held grandly. In November 2016, Chen Xiaochun was replaced as the brand new Huamai brand. Spokesperson. This series of brand strength and pragmatic support policies make investors who choose Huamai feel comfortable in the water purification industry, and also lay a solid foundation for Huamai's long-term development.

As a professional water purifier brand in China, Huamai Water Purifier invites forces from all walks of life to jointly advocate and create a healthy and safe living environment, so that every family in the world can drink safely and with confidence. Healthy water is also the eternal pursuit and driving force of each of our Huamai people!

2. Corporate mission: Precision quality to create healthy water standards

Huamai water purifier, We will use first-class technology to create healthy drinking water standards.

This is the mission that Huamai people must achieve and the goal we strive for -----precision quality to create healthy drinking water standards

3. Corporate value: established by honest management Business benchmark in the water purification industry

Concentrate on work, treat people with sincerity, and serve consumers wholeheartedly.

The above is an introduction to Huamai water purifier. Below, the editor will introduce to you the Huamai water purifier brand project

A. Brand positioning: Precision quality creates healthy water Standard

Notes:

1) It is a set of safe and healthy drinking water solutions;

2) It is a series of high-quality water purification products;

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3) It is a healthy life concept; 4) It is a pursuit of high-quality life taste;

B. Brand image: Water Purification Engineer

Notes ：

1) Brand personality: wisdom, enterprising, rigorous, enthusiastic;

2) Market positioning: continuously launch products with industry-leading technology; provide consumers with excellent value for money High-quality products;

3) Industry positioning: professional manufacturer of household water purifiers (water purifiers) 4) Spiritual positioning: focus on work and honest service;

C. Brand communication language : Healthy water, Chinese dream---Huamai water purifier (brand communication positioning, advertising demand points, USP sales proposition)

D. Brand goal

First-class service, first-class brand

This is the corporate vision of Huamai and the direction of Huamai Company's efforts. Huamai Company believes that through the company's own efforts, it will use persistent excellent products and excellent services to make the "Huamai" brand famous in the world. There is an understanding in the minds of consumers and distributors that if they need household drinking water equipment, Huamai is their first choice.

About the introduction of Huamai water purifier, the brand engineering editor of Huamai water purifier will introduce it to you today.