Funny works of alley slogans

Many friends will be curious, why do some well-known enterprises keep advertising? For example, Coca-Cola and Dove Chocolate, these companies will pay big money to invite celebrities to speak for them. Do people really buy goods because of advertisements?

When it comes to advertising, we have to talk about advertising effect, which refers to the effect of advertising works spread through advertising media.

First of all, advertising has an immediate effect. It's easy to understand that many advertisements will have an immediate effect and make you have an impression on this product, which may last for three or two months. When you need something like this, you will first consider the goods in the advertisement.

Of course, many businesses do not advertise once, they may advertise every few days or several times. This is the delay effect. As the name implies, advertising is intermittent, which makes your mind more impressed with the goods and produces a permanent impression.

Secondly, the advertising method used by merchants is linkage effect. For example, a company has launched an intelligent robot, but this robot needs a special mobile phone to control it, so when you buy an intelligent robot, you will buy it together with the mobile phone to realize the linkage effect of the product.

With the progress of the Internet era, many new brands and products have emerged, and the competition among brands is becoming more and more fierce. In order to meet some new challenges, many well-known large enterprises will continue to advertise in order to compete with their peers and increase the sales of their products, and strive not to be eliminated by the progress of their peers. Imagine that many well-known brands have now withdrawn from the market, and the market is changing rapidly. He who does not advance loses ground. .

Enterprises also have various ways to advertise, such as group chat, network promotion, video software, newspapers, TV advertisements and so on. People are exposed to more and more information and know more and more. In order to keep profits in the competition, advertisements themselves need to change constantly to meet new public requirements. ?