What are the elements of advertising copy?

The content of advertising copy includes the following elements:

1. Advertisement title:

It is the theme of advertising copy and often the focus of appeal of advertising content. Its function is to attract people's attention to the advertisement, leave an impression, and arouse people's interest in the advertisement. Only when the audience is interested in the slogan will they read the text. The design forms of advertising slogans include: information type, question and answer type, imperative type, news type, slogan type, suggestive type, reminder type, etc. When writing advertising slogans, the language should be concise, easy to understand and remember, clear in delivery, novel and unique. The number of words in a sentence should generally be controlled within 12 words. ?

2. Advertising subtitle:

It is a supplementary part of the advertising plan and has a finishing touch. It is mainly reflected in the supplement to the title and making people feel that what was not understood before will be understood here.

3. Advertising text:

Advertising text uses objective facts and specific descriptions of products and services to increase consumers’ understanding and understanding, and to convince people with their reasoning. When writing advertising text, the content should be realistic and easy to understand. No matter what theme or style is used, the main information must be captured and described in a concise and clear manner. ?

4. Advertising slogan:

Slogan is strategic language. The purpose is to use repeated and identical expressions to differentiate the spirit of other enterprises and enable consumers to understand the product. or the personality of the service. This has become an indispensable element for promoting products. Advertising slogans often take the form of: association, metaphor, promise, reasoning, praise, and imperative. When writing advertising slogans, you should pay attention to conciseness, clear language, originality and interest, easy to remember, and easy to read and speak.

Introduction to advertising:

Advertising, as the name suggests, is to advertise something widely, that is, to inform the general public about something. In terms of its meaning, advertising can be divided into broad and narrow senses. Broad advertising refers to advertising that is not for profit, such as government announcements, notices and statements from political parties, religions, education, culture, municipalities, social groups, etc. Advertising in the narrow sense refers to advertising for the purpose of profit, usually refers to commercial advertising, or economic advertising. It is a paid way for industrial and commercial enterprises to promote goods or provide services through advertising media to disseminate goods or services to consumers or users. means of information. Product advertising is such economic advertising.

Characteristics of advertising:

1. Advertising is a communication tool that transmits information about a certain product by the production or operating organization of the product (advertiser) To a group of users and consumers;

2. Advertising requires payment;

3. The communication activities carried out by advertising are persuasive;

4 , Advertising is purposeful, planned, and continuous;

5. Advertising is not only beneficial to advertisers, but also beneficial to target objects. It allows users and consumers to obtain useful information.