While the war against the "epidemic" is ongoing

On February 14, the 21st day of the first lunar month, Wuhan was closed for 24 days.

Poet Paul Celan wrote in "The Years of the Heart": I am very scared to see you being swept away by the roaring sea. However, I will build a boat to bring you back from despair.

The new coronavirus pneumonia is like the surging sea water. Wuhan is the city with the most serious epidemic of new coronavirus pneumonia and is also an important town of China's automobile industry. Faced with the still-spreading epidemic, car companies responded immediately, and various luxury car brands also took action one after another to help the front lines of the fight against the epidemic. I hope to use my own power to bring "you" back from despair.

Mercedes-Benz

Donated 10 million yuan to support the prevention and control of the new coronavirus pneumonia epidemic

Beijing Mercedes-Benz Sales and Service Co., Ltd. and Beijing Benz Automobile Co., Ltd., together with dealer partners, announced a donation of 10 million yuan in charity funds through the China Youth Development Foundation Mercedes-Benz Star Wish Fund. The donated funds will be mainly used to equip hospitals in Wuhan and other provinces and cities with severe epidemics in the country to equip medical supplies such as masks, goggles, protective clothing and test kits. At the same time, they will reward medical staff with outstanding contributions and support sick teenagers from needy families. wait.

At the same time, Mercedes-Benz has launched multiple "epidemic response" services, "addition and subtraction" to make emergency car purchase and use convenient and safe.

Start from "zero", without leaving home, online services:

"Zero leaving" online car viewing: without leaving home, watch vehicle configurations in real-time 3D online, Model comparison.

“Zero-contact” online car booking: Check inventory online and pay the deposit, and we will lock in your favorite car within 48 hours.

“Zero-wait” financial plan: “Financial Calculator” helps you plan a suitable car purchase financial plan online, with online pre-approval and instant results.

“Zero meeting” online customer service: Professional customer service is available 24 hours a day to accompany you throughout the car selection process and answer your questions.

“Zero-delay” online insurance: complete insurance plan customization and insurance renewal and issuance online anytime and anywhere.

For offline dealers, Mercedes-Benz has unified "protective" three-dimensional disinfection, making entering the store worry-free.

In-store protection: All dealer stores are equipped with disinfection supplies and set protection standards, and are disinfected regularly and recorded and disclosed.

Personnel protection: All staff members must have their body temperature monitored daily and must meet health standards before they can return to work. Staff on duty must wear masks and strictly implement hygienic procedures.

Vehicle protection: All exhibition cars are disinfected and cleaned regularly every day. Test drives and new cars delivered to customers must be cleaned and disinfected before being handed over to customers.

Service protection: Based on the customer's wishes and when conditions permit, we will provide customers with door-to-door test drive and door-to-door delivery services free of charge.

Mercedes-Benz will strictly follow the unified deployment of relevant national departments, work hand in hand with the people across the country to overcome the difficulties, and work with all sectors of society to actively win the battle against epidemic prevention and control. Contribute!

BMW China and BMW Brilliance

Donated another 25 million yuan to fight the Wuhan epidemic, bringing the total donation to 30 million yuan

On February 12, BMW China and BMW Brilliance Announced a further donation of RMB 25 million to help Chinese society fight the COVID-19 epidemic. This is the second donation from BMW China and BMW Brilliance.

As early as January 26, BMW China and BMW Brilliance have donated RMB 5 million to the Hubei Charity Federation to fight the epidemic through the China Charity Federation BMW Love Fund to support Hubei Province, especially They are urgently needed supplies such as masks, protective clothing, and protective face shields and related treatment work that are urgently needed by local hospitals in Wuhan. After donating another 25 million yuan this time, BMW China and BMW Brilliance have donated a total of 30 million yuan.

During the critical period of fighting the epidemic, BMW insists on putting people first, putting safety first and caring first. Mobilize all employees and dealer partners to actively respond to the challenges of the epidemic and implement a series of measures to ensure the safety of employees and provide customers with considerate care and secure services.

1. The "BMW Dealer Palm Office" application software launched by BMW allows dealer sales consultants to update customer information at home and keep customers following up. Currently, this application software is in the process of being promoted to BMW dealers.

2. BMW will work with dealers to implement hygiene and epidemic prevention measures to provide visitors and dealer employees with a safe and secure experience environment. The "Public Health Protection Guidelines for BMW Dealer Showrooms" was launched, and 10 types of measures were formulated for environmental sanitation and disinfection management in showrooms, covering all aspects from showroom ventilation to cleaning and disinfection of restrooms and garbage disposal.

3. BMW has put forward clear directions in terms of ensuring the health of staff and the health and safety of vehicles (especially test drive vehicles).

"Tiantian Live" provides real-time barrage Q&A, and the "Video Car Viewing" function has been enhanced and launched.

Starting from February 10, BMW will hold special live broadcasts every day at the BMW Tmall official flagship store and the BMW JD official flagship store, where senior "BMW product elites" will comprehensively explain various high-quality BMW models. , the majority of netizens can interact in real time through barrages, allowing BMW fans and car enthusiasts to communicate with confidence in the virtual space.

BMW China official website, BMW official mall, "BMW China" WeChat official account and "BMW Customer Service Center" WeChat official account will gradually unlock an enhanced function - the "BMW Real Vehicle Interactive Platform" applet will Brand new online. On this mini program platform, BMW will present an "online showroom" where BMW fans and car enthusiasts will be able to interact with "BMW product elites" or dealer staff in person, and watch and appreciate cars online in real time through video. Car and experience professional product explanations.

Mr. Gaulle, President and CEO of BMW Group Greater China, and Dr. Wei Lande, President and CEO of BMW Brilliance Automotive Co., Ltd., both said: "All employees of BMW companies in China, and Distributors and partners would like to express our highest respect to the medical staff who risk their lives every day to protect us and fight arduously on the front line of the epidemic! We firmly believe that the Chinese government and all sectors of Chinese society are connected and fighting the epidemic together. The great country will surely defeat the epidemic. ”

Jaguar Land Rover China

Emergency donation of 8 million yuan

A few days ago, Jaguar Land Rover (China) Investment Co., Ltd. joined forces with Chery. Jaguar Land Rover Automobile Co., Ltd. has decided to make an emergency donation of RMB 8 million for current epidemic prevention and control support and the prevention of major epidemic diseases in primary and secondary schools.

This donation will donate 5 million yuan to the Hubei Provincial Charity Federation, which will be mainly used in Wuhan City and other severely affected areas in Hubei Province to purchase medical, medical, daily and other supplies urgently needed for epidemic prevention and control. It also provides services such as physical and mental health protection and child care for front-line medical staff and medical volunteers participating in rescue operations.

At the same time, another 3 million yuan from this donation will be used to jointly establish a special public welfare fund for "Campus Prevention and Control of Major Epidemics in Youth" with the China Soong Ching Ling Foundation, focusing on the construction of campus epidemic prevention facilities in primary and secondary schools, and the development of youth epidemic prevention and control funds. The three major areas of epidemic prevention education and adolescent epidemic psychological counseling will further improve the awareness and prevention and control capabilities of epidemic diseases in primary and secondary schools.

The fight against the epidemic will not stop, so love will not be isolated. In order to reduce the pressure on dealers and protect the health of consumers. Launched three "heart" guarantees for consumers: safe visits to stores, safe car purchases, and considerate maintenance; and dealer pressure reduction policies to join hands in fighting the epidemic.

1. Go to the store with peace of mind - comprehensive upgrade of store protection

Disinfect public contact surfaces in the exhibition hall every 2 hours

Employees arriving at work every day wear business cards as required Wear masks throughout the day, conduct body temperature checks and announce them to customers.

Strictly disinfect the exhibition cars and maintenance accessories (steering wheels, seats, interiors, etc.), and publicize the working status of the car body disinfection and the air circulation system in the car?

Provide disinfectant wipes, hand sanitizer and other disinfectant supplies to customers who come to the store, and strictly record the relevant information of customers who come to the store and enter the car to enjoy the car.

2. Buy a car with confidence - a new online car buying experience

Complete the entire process experience from car appreciation to car purchase without leaving home - "Jaguar Land Rover Flagship Micro Store", "Jaguar Land Rover Flagship Micro Store" Land Rover Tmall flagship store" and "Land Rover official mall".

3. Intimate maintenance-comprehensive support and thoughtful care

Land Rover VIP line and Land Rover+ brand APP provide online consultation around the clock to truly solve any doubts.

In the face of the epidemic, Land Rover’s peace-of-mind services will not be closed, and the peace-of-mind protection will not be offline. We will guard safety and fight against the epidemic together, and move forward side by side!

Conclusion of the car incident

The process of fighting the "epidemic" is a process of heroes from all walks of life fighting hard. The more violent the storm, the more responsibility is tested; the more critical the moment, the more witness Take responsibility. 8 million, 10 million, 30 million... so many zeros behind these represent the accumulated strength of the luxury car brand, which is full of hope that it will be invincible. The Autobots are with you, waiting for the spring to bloom.

This article comes from the author of Autohome Chejiahao and does not represent the views and positions of Autohome.