How to market trademarks?

Trademark represents the quality image of enterprise products, and trademark is also a symbol of enterprise brand. Different types of trademarks have different products. It is necessary to manage your own trademark. First of all, whether the technical gold content of your trademark products is ahead of others in the same industry is the key. If your trademark product is just an imitation and has no unique technical content, it will not be understood or well-known at the initial stage of trademark acquisition, but it is just plain.

If you own a trademark, or want to run a trademark, how can a trademark bring you a steady stream of benefits?

We live in an era of overnight fame and brand pursuit, and the success of any real economy industry is inseparable from brand building. Therefore, the use of trademarks to achieve commercial success is a very important way to make money.

In the previous article, the president of Coca-Cola proudly said that even if all the Coca-Cola factories in the world were burned down overnight, all the factories could be rebuilt and branded with Coca-Cola the next day.

But what you may not know is that Santa's original clothes are green, which expresses the infinite gift of nature. With its successful business planning, Coca-Cola Company changed Santa Claus into a red Christmas dress that matched its own brand. Close your eyes and think about the color of Coca-Cola brand. Is it red and white? For example, canned Coca-Cola, cans are red, and the "Coca-Cola" trademark on cans is white. It can be seen how powerful the trademark brand is!

So how do you manage trademarks to make money? The author analyzes from the following aspects:

1. Register a scarce trademark, and then transfer it when the trademark increases in value.

Here, it is very necessary to have a vision to register this scarce trademark. Even to put it mildly, it is to rob others of their trademarks. For example, if their trademarks are registered before Didi taxi, WeChat and ipad are no longer famous, then in the future, they will definitely buy these trademarks at a high price. Didn't you make a lot of profits?

Because trademarks are intangible assets, since they are assets, the way to realize the value of such assets is not limited to use, but also can be bought and sold as commodities. For example, a large number of trademark brokers have emerged in the market at present, which has also spawned many trademark trading platforms. These trademark trading platforms not only revitalize a large number of idle trademarks, but also promote the prosperity of trademark trading. Because with the internet shopping platform to increase the crackdown on counterfeit imitations, the market for trademark transfer will continue to expand.

For example, the famous TV series "The Legend of Mi Yue" some time ago, whether you have watched it or not, you can always find someone watching it with a mobile phone on the bus or subway to and from work. Here, no matter which is better, The Legend of Mi Yue or Nirvana in Fire, while you are still struggling with the word "Mi Yue", the trademark "Mi Yue" has been registered! The registered trademark is Wang Chao, a boy born after 80s in Zhengzhou. Many people want to buy his trademark registration right, and a Shanghai boss even offered 600 thousand to buy it.

This Wang Chao is a literary lover, especially fond of reading novels. 20 13 He happened to read Jiang Shengnan's novel Mi Yue, which was very exciting.

"The first time I read the word' rice', it was unusual and special. I thought it was a good name at that time. Unexpectedly, this novel was later made into a TV series. Who would have thought it was so hot? "

2. Buy or control some trademarks that may be famous from others, and then license them to those who have the ability to maximize the benefits of this trademark.

For example, Cuban, the owner of the NBA team Mavericks, spent $40,000 to buy the trademark "City of Champions" from an insurance broker, and T-shirts printed with this slogan happened to be very popular in the San Francisco area. Although Mavericks may not make much money or even lose money every year, many NBA teams are losing money every year, but he also made a lot of money by using this "champion city" trademark.

3. Use trademarks to play with capital and pledge financing.

Intellectual property pledge refers to a kind of financing behavior that the owner of the intellectual property pledges the property rights of intellectual property such as patent right, registered trademark right and copyright. Legally owned, get funds from banks and other financing institutions after evaluation and pricing, and repay the principal and interest on schedule.

You know, it is impossible to do business without funds now, and you have no funds yourself. What should I do? Then financing, and trademarks, as intangible assets, can be pledged through evaluation.

For example, Li Jianchun, the chairman of Hunan Heavy Beer Yipin Marketing Co., Ltd., obtained a loan of 7 million yuan from Changde Branch of China Construction Bank through Trademark Pledge Registration Certificate [20 16] No.985. Received the Registration Certificate of Pledge of Trademark Exclusive Right from Changsha Administration for Industry and Commerce. This is the first registration certificate issued by Changsha Administration for Industry and Commerce after approving the pledge registration of the exclusive right to use a registered trademark.

So what is the acceptance point of pledge registration of the exclusive right to use a registered trademark? That was the acceptance point set up by the State Administration for Industry and Commerce in 26 provinces and cities nationwide in June this year.

The acceptance point can replace the Trademark Office of the State Administration for Industry and Commerce to receive the application documents for pledge registration of the exclusive right to use a registered trademark submitted by the parties concerned, and issue the corresponding pledge registration certificate of the exclusive right to use a registered trademark and other related documents.

Take the initiative to contact potential enterprises associated with trademarks and take the initiative to attack. Then use websites, social platforms, short videos and other platforms to promote sea fishing.

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