Real beauty salon event planning

3 articles on real beauty salon event planning

Plans and methods complement each other. The method is to look at the problem in detail, while the plan is to look at the problem at a macro level. In order to better promote their own beauty products, beauty salons will plan appropriate activity plans and hold promotional activities that can attract traffic. Are you looking to write about "real beauty salon event planning"? Below I have collected relevant materials for your reference! Real beauty salon activity planning part 1

1. Low-threshold method plan 1: Beauty care costs one dollar a day. Customers only need to pay 365 yuan to enjoy beauty care throughout the year. This is mainly to take advantage of the low price. Customers are attracted in and other profits are earned through sales throughout the year. Option 2: The annual card is 2,400 yuan. If you do it

more than 20 times, you will get 1,000 yuan back at the end of the year.

Note: Various schemes similar to the above use low prices to attract customers and then resell them, such as card transfer or project bundling. ?

2. Limitation method, such as: "March 8" Women's Day only costs 38 yuan promotion slogan, all services of the beauty salon are "March 8 special discounts for one week". For example, the 60th anniversary of the founding of the People's Republic of China, you can also cooperate with The local unit held an event to provide 66 female compatriots with 666 yuan to celebrate the National Day. Anyway, as long as you dare to use your brain, there are many promotional plans?

3. Overdraft method: 1. Save. Value card: Many beauty salons currently use stored-value cards for sales. In the absence of new customers for new brands, new projects, and new customers, their promotion policy is: Any consumer who pays RMB 10,000 to the beauty salon will receive a 50% discount on their care items. , the product is 40% off. There may be another 8,000, 6,000, etc. The design of this promotion policy has advantages, but it will cause huge losses to the profit of the beauty salon; 2. Value-preserving card: Consumers deposit 20,000 in advance, and the basis is after 2 years. After the treatment, all 20,000 yuan in cash will be refunded, which is known as the beauty stock; 3. Optional card: By paying 10,000 yuan, consumers can choose the various services they like as many times as they like within a year. 4 , Life-long free card: split the beauty salon project and provide life-long free services, such as oil pressure life-long card; basic care life-long card; Note: In fact, beauty itself has the nature of financing, and the following methods are just some of the more prominent ones. One of the most common methods in the hospital, 5. "Consumption stored value" model: The consumption stored value method can increase the added value of customers' consumption through disguised rebates and can retain customers for long-term consumption. ?

4. Comparison method:

1. The beauty salon annual card is 1,800 yuan, and a gift box worth 600 yuan will be given in the second half of the year; 2. The beauty salon annual card is 2,000 yuan + 1 plan, which will be given on the spot Gift box worth 600; in the second year, you can get beauty treatment for only 1 yuan. (In the first three months, we only provide services and do not sell products.) Explanation: As far as customers are concerned, they prefer to compare and take advantage. In fact, the policy design is to let customers choose The second method is just to use the first item for comparison. For example, if a beauty salon designs a 1,000 yuan card and a 3,000 yuan card, it is different from a 1,280 yuan card and a 2,880 yuan card, because 3,000 yuan is at least 3 times the price of 1,000 yuan. Only the above benefits can impress customers, and the 1,280 yuan card and the 2,880 yuan card are equivalent to 2 times in the eyes of customers. If there are more than 3 times the benefits, customers will easily accept it.

?5 . Tear-down method: 1. For example, related weight loss programs claim to cost 500 yuan to do a hundred programs. In fact, from the belly to the arms to the thighs, ten places are covered at one time. The whole set is only equivalent to ten times; 2. If the customer can complete the transaction on the spot, there will be as many as five or six kinds of gifts according to different consumers, with increasing amounts, such as minis, small gifts, additional times, multiple items, lottery tickets, etc.; 3. Cases such as: beauty Common promotion policies of the hospital: annual card: 2,000 yuan, 1,000 yuan of products, 10 additional hand cares, and 10 ovary cares. No matter how much you give later, customers will feel that the wool comes from the sheep. Since it is relatively difficult to open an annual card for a beauty salon, this policy can be transformed and adjusted as follows: Step 1: A half-year card for a beauty salon costs 1,500 yuan, and free products are 1,000 yuan. The card is valid only on the day of the event; Step 2: If the customer adds an additional 500 yuan , you can enjoy the full-year card, which is half the discount of the previous half-year card.

Step 3: If the customer is willing again, hand care is 5 yuan/time, limited to 10 times, and ovary care is 10 yuan/time, limited to 10 times. Note: Don’t give benefits to others at once; and use women to consume more than once, buy Addictive desire; penny gain. ?

6. Point method:

Free swipe card consumption: a sales form commonly used by medium and large beauty salons, that is, all items in the beauty salon are calculated into points, and the points are collected through the customer Spend by swiping your card and swiping your card. But there is also a problem, that is, the points are equated with the specific amount. Customers know the single price very well. The general improvement method is: if the customer deposits 10,000 yuan, he will get 2,800 points, 12,800 points, and take a bath 28 points, scented tea 10 points, and essential oils 188 points. In this way, customers don’t know exactly how much they spend every time they make a purchase, and it is easy to consume. Explanation: Take advantage of customers' laziness to settle accounts, and use points for work and consumption. There is always time to spend. Unlike discounts, it is very troublesome to form a habit.

7. Cash method:

1. The beauty salon annual card is 1,380 yuan, and you will receive a gift box worth 700 yuan; 2. The beauty salon annual card is 2,000 yuan, and you will get a 30% discount, and you will get it at the same time. 700 gift box 3. Beauty salon annual card is 2,000 yuan. When you do it 10 times, you will receive 600 yuan in cash or travel, and you will receive a 700 gift box at the same time. Note: The three plans are actually almost the same for beauty salons. But the third method uses focus selling to attract customers' attention and make it easier to achieve. ?

8. Experience method: Option 1: Open an experience day in the beauty salon, two days a month, two people at a time. Regular customers can spend 18 yuan to experience other projects (usually high-priced services such as breast augmentation) ), new customers introduced by old customers can experience basic care for 18 yuan, or spend 1 to 31 yuan to choose items in the beauty salon every day from the 1st to the 31st during the off-season. Case a: When a beauty salon opened, it distributed more than 6,000 leaflets throughout the community to promote its promotion of "you can buy an annual pass for 1 to 30 yuan." The promotional activity stipulates that during the promotional period, the beauty salon will sell 30 annual beauty service cards at a low price every day. The selling price is set at 1 yuan to 30 yuan according to the order of consumers coming to the store to purchase. While supplies last, other services are sold at the original price. In order to attract consumers and win market competition, a beauty salon launched a promotion of "0-25 yuan trial price. After the experience, you pay according to your feelings." The activity stipulates that for any beauty service experience in our store, the maximum experience price is 25 yuan, and after the experience is completed, consumers can pay at their own discretion according to their own feelings. It's my own promotion and pricing to attract customers. Explanation: The experience method is derived from the earliest street order delivery. Take street order delivery as an example. It is still used by many companies today. It is used well. It depends on whether there is any new idea. McDonald's is willing to win. Coupons, student cards, and online downloads all have shadows of this method

9. Special offer method: A cosmetics retail store located near a hospital in Beijing, in order to attract business and clear inventory at the same time, During the 5.12 Nurses Day, a ten-day voucher promotion of “As long as you are a nurse, you can enjoy 30% off” was held. All female nurses in the hospital can purchase more than 20 designated products at a 30% discount by presenting their work ID and going in person. Note: This method of front store and backyard is a good method and model, but the varieties should not be too many, and the discounts must be separated. From 30% off to 40% off, it is important to effectively differentiate. ?

10. Value-for-money method: During the event, consumers who purchase the company’s products for 300 yuan will receive an additional 20 yuan and receive a gift bag worth __x money: A big gift bag includes: ___ _Product value is 148 yuan. __x Shower gel is worth 130 yuan, and the travel bag is worth 36 yuan.

Buy the anti-sab set + 16 yuan and get a simple set + anti-UV umbrella + 68 yuan. Buy the classic spine care set with the original price of 380 yuan. Another example: Customers buy a home decoration professional breast enhancement set on sale for 2680 yuan (priced at 2880 yuan), and a special annual hand card is given. (or a manicure), to create a time difference, to lock in customers to come to the beauty salon throughout the year; Note: This is a method that our manufacturer often used many years ago. It cannot make money with a 20 yuan gift package, but it can drive 300 yuan product sales. , of course, beauty salons can also go to some big markets to buy some similar things and do their own promotions. Later it evolved into a membership system. You can apply for a card and add 98 yuan to receive a monthly gift worth 3,800 yuan. However, the gift cannot be a product, but can only be a shower gel, mouthpiece, aromatherapy hanging bottle, or Some unconventionally sold products 11. Lottery method: The beauty salon held a "luck draw every month and big gifts every quarter" activity. Small prizes were drawn every month and big prizes were drawn every quarter. The small prizes were products or gifts. Consumers who have spent a certain amount at the beauty salon within three months will have the opportunity to participate in an on-site lottery with more than ten kinds of prizes. Among them, the attractive grand prize is a Jialing motorcycle or a travel quota to Hong Kong and Thailand.

12. Price discount method: Also known as price discount method: All customers who purchase a slimming project service card during the event can participate in the "Essential Oil Empty Bottles for Cash Activity" Slimming Project Service Card: 2000 Yuan/10 times (no product) Recommended product combination: Abdominal weight loss: circulating oil + body shaping oil + abdominal massage cream + rosemary (?yuan) Leg weight loss: circulating oil + body shaping oil + leg massage cream + rosemary (?yuan) Regarding the corresponding credit amount for empty bottles of essential oils: 1. Empty bottles worth 50 yuan include: tea tree oil, grape oil, lemon oil, rosemary oil, sweet orange oil) 2. Empty bottles worth 70 yuan Bottles include: geranium, lavender, chamomile, and sandalwood oil. Empty bottles worth 100 yuan include: rose oil.

During the event, new customers can open an account in this beauty salon with unused care cards from other beauty salons. Card, you can receive the remaining number of treatments on the care card (note: no more than half of the number of times on the card), and enjoy the normal card opening preferential policy; use the empty bottles (or packaging boxes) of other brands of skin care products to purchase corresponding treatments at beauty salons For products, one empty bottle (or packaging box) can get a 10% discount, two empty bottles (or packaging boxes) can get a 15% discount, and three empty bottles (or packaging boxes) can get a 22% discount (note : The total number does not exceed three); Note: The first can be targeted at old customers, and the second can be targeted at new customers, using the concept of replacement to make customers feel valuable.

?13. Bundling method:

Three-in-one activity:

Buy a facial mask at full price for 280 yuan, buy a set of eye care at half price for 455 yuan. Buy a set of summer masks at 30% off for 572 yuan. Real beauty salon event planning part 2

The end of every year is the time when major cosmetics brands compete to stage promotion wars. Especially after the launch of Taobao, e-commerce companies will use new records to prove business opportunities almost every year. In addition to contributing a lot to the daily cosmetics line in the beauty industry, Singles' Day also cannot miss this business opportunity for professional lines. Let’s take a look at the recommended beauty salon activity plans.

Event time:

December 1, 2020

Event location:

Major direct-operated stores of beauty salons

Target audience:

All new and old single female customers

Purpose of the activity:

Coinciding with the "Singles' Day", in order to make all Single female customers can feel the warmth of the beauty salon during this festival and also get a beautiful experience. During the "Singles' Day", and taking into consideration the season, climate and other issues, the beauty salon hereby launches promotional items such as hydration, anti-drying, and repair that are popular among female friends. We hope to take advantage of this season to establish a harmonious and warm communication platform with customers. It can bring more new friends to beauty salons and increase the beauty salon's consumer market share.

Event promotion:

1. "Singles' Day" is a festival spread from the Internet, so the publicity should focus on the Internet promotion planning. First, publicity information about this event was released on the beauty salon’s official website, official Weibo, forums and other channels. Publish event content online about two weeks in advance.

2. During the event, distribute leaflets and coupons in crowded places, streets and commercial main streets.

3. Two weeks before the event, holiday coupons and experience coupons will be distributed to customers who have spent a certain amount of money in the store. And decorate the entrance of the beauty salon, put up posters and hang banners at the entrance of the beauty salon, etc.

Activity content:

1. Members of the beauty salon who participate in this activity during the activity can enjoy a 20% discount on sales and receive skin care experience coupons with their membership cards. If the membership points If the points in the card reach 500 points or above, you can experience a moisturizing and hydrating program in the store for free with your membership card.

2. Non-member customers who spend 288 yuan in the store during the event can directly enjoy a 12% discount. In addition, you will receive a membership card and a sample skin care sample provided by the beauty salon.

Notes:

1. Register at the front desk and record the customer’s name and information.

2. Train employees on activities to thank customers, tap their potential spending power, and stabilize customer sources. Therefore, during the event, you should pay attention to every step from the moment the customer enters the door to the end of the purchase, keep smiling and be kind to others. Real Beauty Salon Event Planning Part 3

The end of 2020 is another day that all shopaholics are looking forward to. It is also a holiday that belongs to us singles. Of course, I also believe that all of you do not want to be single. I also hope to have a "" plan to say goodbye to being single. Therefore, Preetisha has prepared the following activities for everyone:

Activity theme: Tell your favorite TA out loud

Activity time: December 11, 2020

Target audience: Single men and women aged around 18-40 years old

Purpose of the activity: Since it is Singles’ Day, you might as well hold a “Singles’ Day Party” in the beauty salon so that young single friends can find each other during the activity The object of your affection. And every friend who wants to participate in a social gathering wants to give the other person the most perfect side of themselves, so they might as well let the beauty salon fully equip themselves. The beauty salon team will carefully create a set of beautiful makeup for you. This is also an excellent opportunity for beauty salons to enhance their brand awareness and increase customer trust.

Activity content:

Activity plan 1: Like to say loudly that I like you

During the activity, boldly say what you want to say most to the person you like, and Give away beauty products. Those who succeed in expressing their love can also receive the beauty salon's "pairs" and "lifetime" beauty packages. These love packages are prepared by beauty salons for consumers free of charge, while supplies last.

These activities are free to participate in. All guests present, after purchasing high-end beauty salon products, will be able to obtain cosmetic samples and give them to the person they like. If the confession is successful, the two of them will go to the "Happiness Gate" to receive gifts from the beauty salon.

Activity Plan 2: Happiness is within reach

At the Singles Day event on November 11, 2015, as long as customers purchase products on site, there is a 100% chance of winning a prize . To stimulate consumers' purchasing desire with such a high prize rate, every customer participant can participate in the lottery. The prizes are first prize, second prize, third prize and special prize. The first prize is 30% off the product or card opening item selected, the second prize is 20% off, and the third prize is 10% off. The special prize is a small gift.

Here Preetisha would like to remind all merchants that the setting of prizes must be based on cost accounting. You can design more first and second prizes and send them to customers in the form of lottery tickets. Especially new users, we also need to let them feel the benefits and authenticity of the beauty salon.

Organizing Singles’ Day promotions in an innovative and distinctive way is also a prelude to the following year-end activities, attracting consumers to actively participate in beauty salon activities in the future. Of course, if the beauty salon can really create a couple, there will be no shortage of beautiful things.