Central air conditioning sales channel

Various home markets have gradually become the positions for home central air-conditioning enterprises to display their products and attract customers. The installation of household central air conditioning is equivalent to a small project, so it is best to choose it when the house has just been bought or needs overall decoration design, so as not to destroy the overall effect of room decoration.

2. Cooperation with real estate agents

Promoting the sales of household central air conditioners through cooperation with real estate developers has recently become a popular sales method. At present, there are two sales methods. One is that the central air conditioner manufacturer signs a contract with the real estate developer, and the real estate developer buys the central air conditioner, and then this part of the purchase cost is included in the house price, which is ultimately borne by the buyers; The other is that the director chooses several brands to enter the real estate, and the buyer decides which brand to adopt. In either case, there are quite high requirements for product quality and installation quality. If real estate developers choose manufacturers with problems in quality and installation, they will bring endless troubles to themselves and damage the reputation of the central air-conditioning industry.

3. Online sales and other sales methods.

With the popularization of network application, Internet sales have become the sales channel for many domestic central air-conditioning enterprises. An industry insider revealed to reporters: "In fact, the original intention of establishing our own website and promoting home central air-conditioning products online is mainly to attract agents. Unexpectedly, many consumers took the initiative to find us after seeing the introduction on the Internet and asked for the design and installation of home central air conditioning. The network has become an effective way for us to expand our business. "

4. Cooperation with agents

It is also an important channel to choose one or several engineering installation companies as agents in the regional market. Usually, when acting as an agent for the sales of a certain brand of household central air conditioning, the agent must first receive the training of the manufacturer. Through training, agents must further understand the characteristics of the products they represent and master the design, installation and maintenance technologies of household central air conditioners. How to establish a good training mechanism so that dealers can meet the requirements of pre-sales and after-sales service of central air-conditioning products has become a major problem for manufacturers.

5. Cooperation with large supermarkets

Because central air conditioning is a systematic project, supermarkets do not have the ability of overall design. Even if the equipment is sold, the effect may not be good, and the more it is sold, the more problems may appear in the future. At present, some home appliance retailers are also entering this field. Jiangsu Wuxing Electric Appliances, Suning and other electrical chain giants have set up professional central air-conditioning sales companies.

6. Open a central air-conditioning store.

Nowadays, with the increasing proportion of household consumption and small business organization purchase, the original "traditional sales model" of central air conditioning obviously cannot meet the needs of new families and small business organizations. The "invisible channel" of the traditional sales model can not solve the exchange of product information, enterprise information and purchasing intention between buyers and suppliers. How to make potential customers know the information of suppliers in the most convenient way has become an urgent problem for enterprises in the industry.

The original commercial air conditioning channels have not changed much, so the current sales are only a breakthrough in the overall construction project, and the development of the decentralized household consumption market is basically still in a passive state. Undoubtedly, if the domestic central air-conditioning market wants to grow, it must strive to expand sales channels and product promotion.