Model essay on corporate culture work plan

The model essay of corporate culture work plan has opened up a garden to publicize corporate culture, release the latest news of cultural construction, carry forward the advanced deeds of employees and show their talents, and established a bridge for communication and interaction between the upper and lower levels of enterprises and employees. The following is a model essay on corporate culture work plan compiled by me, hoping to provide it for your reference.

Corporate culture work plan is the thinking of the company's propaganda department for 20 years _ _ Purpose: to improve the quality of employees, highlight the cultivation of entrepreneurial spirit, enhance cohesion, shape the company's good image, do a better job in corporate propaganda work under the new situation, take the development and encouragement of the company as the starting point and the foothold of the work, give full play to the role of public opinion positions, and promote the construction of corporate culture.

Specific measures

Preliminary design

One: External publicity

1, network.

Make full use of the company's existing website (and timely revise the website instead of changing the pictures in the website, but redesign the website as needed), and establish keyword links with the help of existing network platforms such as Google and Baidu, so that customers can learn more about Chen Qing from the Internet.

2. Multimedia

CD specially used to record the corporate image of the company (including technical materials and regional sales leaders, etc.). ), burn the CD and upload it to the network.

3. Supporting documents

Make special tender package, change samples in time, design notebooks that can reflect our company's image (if possible, design our company's unified tender format), and make new handbags and file bags. gift

4. Design bus card, USB flash drive, mouse pad and desk calendar. And other gifts related to office supplies.

Two: internal publicity

1, bulletin board

From June 5438+ 10, the company's publicity column was officially used. Company publicists at least once a month. In the meantime, there are no restrictions on the forms of other manuscripts as needed. The publicity content focuses on the company's major decisions, employees' work situation and the latest trends of the month, so that customers and the company can be more directly familiar with the company's recent situation.

Step 2 slogan

Add placards. It is necessary to unify fonts and colors to reflect the company's cultural characteristics. (Calm down: road signs are hung on the road) 3 Inspirational propaganda to carry out the work of evaluating trees first, reflecting the humanistic spirit. Carry out activities such as selecting quality pacesetters, technical experts and labor competitions, and give appropriate cash rewards to outstanding employees to stimulate their labor enthusiasm and enhance team spirit. Publicity suggestions:

It is suggested that the company's senior management can agree that our department specially designs and produces mascots belonging to our company to further improve the company's image publicity.

Model corporate culture work plan 2 1, background

Since the introduction of the company's harmonious culture at the end of last year, the concept of harmonious culture has been gradually interpreted. Employees have a preliminary understanding of corporate culture and harmonious culture, and at the same time, they have carried out activities such as employee sports meetings and caring for the poor. However, in order to further promote corporate culture, practical measures are needed to support it, so that employees can feel corporate culture everywhere and consciously abide by and maintain it after long-term edification.

Second, the purpose

Implement corporate culture strategy, establish corporate brand image and realize differentiated competition.

Three. target

From system (passive induction) to environment (passive psychology) and encouragement (active consciousness). From a practical point of view,

Implement it internally and externally at the same time, and pay attention to the interior, so that employees can understand the relationship between culture and themselves from their work and life and consciously maintain cultural order.

Fourth, plan

Thinking: Starting from the promotion channels and promotion personnel, behavior promotion should be born from the promotion personnel, promoted through the promotion channels, and then implemented through personnel promotion.

Measures:

1, build? Cultural park? Enterprise board newspaper (promotion channel)

Objective: In order to open up a garden to publicize corporate culture, release the latest news of cultural construction, carry forward the advanced deeds of employees, show their talents, and establish a bridge for communication and interaction between upper and lower levels of enterprises and employees.

Form: establish a corporate culture board newspaper in the company, once a month, with one copy per issue? And then what? Special topics, publishing related contents of cultural construction and original works of employees, including articles, calligraphy, paintings, etc.

Pre-work: Select the reporting place of the board of directors, set up a working group and make materials.

Working group:

Editorial team (about 3 people): Marketing Department and Administration Department.

Responsible for theme determination, manuscript selection, blackboard design and production.

Manuscript group (5- 10 people): department clerk, company literature lover or active participant.

Responsible for mobilizing employees to create works and collecting manuscripts from various departments.

Finance Department (Person): Marketing Department

Responsible for declaring, receiving and distributing the remuneration, as well as the design and production expenses of the blackboard newspaper.

2, the formation of corporate culture strategy committee (promotion staff)

Objective: In order to discuss the cultural construction plan, track and summarize the present situation of cultural construction in various departments, understand the spirit of cultural construction and convey it to the departments, and bring the specific measures and tasks of cultural construction to the departments for implementation, supervision and feedback.

Form: The Administration Department sends a notice to call all members to attend regular meetings (1- times per month) or temporary meetings, and maintain close contact within the Committee at ordinary times.

Members: General Manager, Managers/Supervisors of Marketing Department and Administration Department, Clerks, 5S Promoters, Department Managers and Clerks.

The general manager serves as the president, the cultural commissioner of the marketing department and the head of the administrative department serve as the assistant to the president, the managers of all departments serve as members, and the clerks serve as promoters.

Articles of association:

1, all members must attend the meeting on time and shall not be absent without reason;

2, each member must learn to change roles, clear their responsibilities in the committee, and actively promote the construction of corporate culture.

Submission, clear understanding? The construction of corporate culture begins with the career that everyone is closely related to? , is by no means the responsibility of a department or a person;

Responsibilities:

Chairman: the core and organizer of the Committee. Promotion scheme of decision-making culture.

Assistant to the President: the planner of cultural promotion. * * * Responsible for planning related matters involved in cultural promotion.

Member: the backbone of cultural promotion. Concerned about the cultural work around us and the department, and put forward suggestions on cultural construction; Take the initiative to find out the factors that are harmonious or disharmonious with culture in the department and submit them to the Committee for discussion. Publicize and reward harmonious factors, and seek solutions or improvement methods for disharmonious factors; Organize and supervise departments to learn cultural spirit and promote cultural construction.

Promoter: the specific promoter of cultural promotion. Assist members to promote the construction of departmental culture, collect feedback and promote information.

3. Behavior promotion

The construction of corporate culture mainly starts with ideas, behaviors and visions. From the perspective of behaviors, it includes four aspects: system, activities, mode and communication.

(1) system: employee code, employee code of conduct, service code of conduct, interpersonal code, public-private relationship code.

For example, -4 days holiday is added every month, so that employees' physical strength, brain power and physical strength can be effectively alleviated, and they are more enthusiastic to work and improve work efficiency; The establishment of departmental activity funds, each person's monthly activity funds in 30 yuan, for departmental dinners, tourism and other activities, should not be issued; Mandarin must be spoken in public, and native dialect is forbidden.

() Activities: training, meetings, competitions, celebrations, get-togethers, travel, festivals, birthdays, customer networking activities, employees' extracurricular activities, friendship club customer activities, etc.

Such as: sports meeting, birthday party, debate contest, essay contest, speech contest, calligraphy contest, outward bound training, holiday party, karaoke contest, go on road trip, etc.

(3) mode: under the guidance of core values, establish systems and mechanisms to ensure the continuous emergence of people and things? Incentive mechanism, mining and establishing typical characters and events.

For example, set up the most dynamic employee award, which is the most in the enterprise? Harmony? Award, get along with colleagues the most? Harmony? Award, get along best with customers? Hehe? Awards, etc. Excavate typical figures and role models among employees, increase publicity and educate all employees; Establish systems and incentive mechanisms to ensure the emergence of people and things.

(4) Communication: internal communication and external communication.

Such as: enterprise board newspaper, Xinli Daren newspaper, company website, group website, car website, district/city newspaper, district/city TV station, etc.

Corporate Culture Work Plan Fan Wensan formulates this plan in order to unify thoughts, improve the quality of employees, enhance cohesion, create a good image of the company, better do corporate propaganda work under the new situation and promote corporate culture construction.

I. Guiding ideology

Adhere to the propaganda of the party's line, principles and policies, focus on economic construction, focus on strengthening enterprise cohesion, highlight the cultivation of enterprise spirit, take rallying people's hearts, boosting morale and encouraging the company's development as the starting point and the end result, give full play to the position role, and promote the construction of enterprise culture.

Second, the focus of publicity

1, the company's major business decisions, development plans, work measures, new regulations, new policies, etc.

2, the party's principles and policies, national laws and regulations;

3, advanced deeds, typical reports, work innovation, work experience;

4. Dynamic thinking of employees;

5. Weaknesses and problems in company management;

6. Promotion of corporate culture.

Third, specific measures.

1, correct understanding, pay equal attention to propaganda work and economic work.

Propaganda work is a way to educate and motivate employees, and it is an indispensable work for enterprises. ? The development of an enterprise and the realization of its goals are inseparable from the unremitting efforts of all employees. Only by further strengthening the propaganda work can we stimulate the morale of employees, form a centripetal force, be invincible in all work and establish the company's unique corporate culture? . Therefore, we should have a correct understanding and make propaganda a major event.

2. Strengthen measures and implement publicity work.

(1) Establish the company's propaganda network and set up a battle propaganda team. The company office is responsible for the propaganda work of the whole company, and one person in each branch is responsible for the propaganda work of the branch part-time. Every department should have at least one part-time propagandist, and each branch should have at least eight part-time propagandists engaged in corporate propaganda and reporting. All departments, offices and branches shall submit the list of publicity reporters to the company office before February 20, and the company office shall be responsible for organizing publicity knowledge training on February 22 to improve work ability and meet the needs of the company's publicity work.

(2) Since March, the newspaper _ _ has been restored. Once a month, during which supplements will be issued as needed. All employees of the company can contribute, and the company's propaganda reporters can contribute at least one article every month. The form of the manuscript is not limited, and the publicity content focuses on the publicity work in ~. Once all the manuscripts are published, they will be paid by the number of words. Excellent manuscripts are recommended to superior newspapers and periodicals.

(3) blackboard newspaper once every half month. The company office is responsible for the plate at the east end of the office building, the technology center is responsible for the plate at the west end of the office building, the comprehensive management department and the quality department each choose one piece within the scope of the machine tool manufacturing branch, and the rest are arranged by the two branches.

(4) the publicity column shall be changed irregularly by the company office as required.

⑤ Update and add placards. It is necessary to unify fonts and colors to reflect the company's cultural characteristics. The company office is responsible for replacing the signs hanging on the road, and other branches are responsible.

⑥ Do a good job in special publicity activities. Departments and offices should take the lead in this work as needed. Such as: safety month, quality month, etc.

⑦ Carry out the evaluation of superior trees first, reflecting the humanistic spirit. Conduct activities such as selecting quality pacesetters, technical experts and labor competitions to stimulate employees' labor enthusiasm and enhance team spirit.

Today's group organizations should carry out extensive cultural and recreational activities, be vigorous, down-to-earth and pay attention to practical results.

Pet-name ruby, branches, departments and offices should have a good meeting before and after work.

Attending to strengthen external publicity, mainly corporate image publicity and product advertising.