What are the joining requirements for convenience stores in JD.COM?

JD。 COM convenience store franchise terms to meet these conditions.

Applicant's conditions: a company or a sole proprietorship enterprise can be established according to law; I agree with JD. COM's integrity management concept, as well as my entrepreneurial spirit, diligence and pragmatism.

Business qualification: hold the business license and related business license required by the business category.

Competition in the convenience store market has intensified.

Store requirements: the business premises have their own property rights or lease term 1 year or more, and the area is 30-150m2; Willing to accept decoration, and can independently complete the necessary approval such as signboard replacement.

Feed requirements: there is no minimum monthly feed; It is required that 100% stores are free of counterfeit goods. Once found, the cooperation qualification will be cancelled.

Shelf requirements: Provide at least one set of designated goods exclusively put on shelves in JD.COM at the checkout counter and the optimal area in the store, display the goods as required, and implement the promotion policy.

System access: JD.COM provides a free "Smart Store Management System", and the merchants must agree to access it.

JD.COM convenience store joining terms, 5000 yuan can join.

In JD.COM, the threshold for joining a convenience store is very low. After joining a convenience store in JD.COM, the joining fee is only 5,000 yuan a year, and then JD.COM. The logo of COM is dead. The price of joining JD.COM can be said to be free. After joining JD.COM, you can choose to buy all the goods from JD.COM or some goods from JD.COM, which is the "joining mode". After paying the quality deposit, you can choose the purchase method, but we still don't know how to control the quality of some purchases. In this way, the brand is naturally not as good for quality control as self-management, and the natural joining system will also have a series of influences on the brand. After all, quality and food safety issues are getting more and more attention from consumers. However, the threshold is low, and franchise chain operation, a light asset management model, is very suitable for rapid expansion and lacks long-term returns. However, the direct mode also means that a strong financial background is needed as a support, which is why Suning still adheres to the self-operated mode.

JD.COM convenience store joining conditions.

In the new hot sale, many couples' convenience stores are tempted by the low joining fee of 5,000 yuan. It seems that this is JD.COM's olive branch to lay out new retail, but the news that a large number of convenience stores in JD.COM closed their stores appeared as early as JD.COM. Although it is not excluded that some businesses are not good at doing it themselves, it seems that the golden signboard of convenience stores in JD.COM has not been broken. The most attractive thing about the new retail industry is the timeliness of delivery. JD。 COM's self-operated stores naturally ensure quality control, but it is hard to expect that the quality control of franchise stores is as difficult as that of self-operated stores. Therefore, this 5,000 yuan will not make a mom-and-pop store become a member of the new retail, but only make use of the brand power of JD.COM. In other words, many convenience stores in the community can't actually obtain sales channels outside the community by joining JD.COM, because the convenience stores in the community are aimed at the owners in the community.

JD.COM convenience store joining conditions.

Many couples have doubts about opening a shop. I gave my shop to JD.COM, and I have to pay the joining fee and decoration fee. What did JD.COM bring to my store? Two people in a small shop are enough. What kind of systematic training is needed? In fact, many shops are not like this. Those JD.COM brands don't have much experience in export and management, because many small shops will lose a lot of rules and regulations in their own operations. Unless there are really attractive profits, many small shops are actually reluctant to find someone to restrain themselves. In other words, if there is no lower purchase price to attract or only good sales, then cooperation has no practical significance.

JD.COM Convenience Store, Tmall Store vs JD.COM Convenience Store, which is more worth joining?

Some of these enterprises rely on their past capabilities in the logistics supply chain to upgrade their consumption, such as SF Express and Suning, who want to really enter the retail field; Some people want to rely on their online brand influence, occupy the offline traffic portal, and at the same time consolidate and enhance their online advantages, such as Tmall and JD.COM. What they want is market share.

According to the different strategic intentions of the headquarters, SF Express and Suning chose the direct mode, while JD.COM and Tmall chose the franchise mode. Later, SF launched the franchise agency business, requiring a higher threshold of 300,000 deposit and more restrictions on the scope of owners' rights.

Therefore, as a pioneer team looking for more opportunities for entrepreneurs, Egg Solution Venture specially visited Tmall Supermarket and JD.COM Convenience Store, which have lower entry barriers, to see if they can find new opportunities on 20 19. (Special reminder: "Tmall Store" is closed in Beijing at present, so Egg Solution Venture Capital made a special trip to Tianjin by train. )

JD.COM convenience store joining conditions.

Let me show you two photos first, and we have an intuitive feeling:

JD.COM convenience store joining conditions.

The storefront is beautiful and the goods are displayed intuitively.

JD.COM Convenience Store: It's mainly the decoration of the couple's shop, so Bian Xiao visited several stores, and each store was different. As far as intuitive feeling is concerned, there is no standardization in interior decoration, product selection, commodity placement and business module combination, only the storefront door is unified.

JD.COM convenience store joining conditions.

Generally, there are two small shops, and the goods on the shelves of one of them are messy and the lights are not bright. The other is a 200-square hardcover shop, which feels bright and open when entering the door, and the goods are neatly arranged, leaving appropriate gaps, which makes people feel that the quality is trustworthy.

JD.COM convenience store joining conditions.

Taobao shop: The two Taobao shops in Tianjin are newly opened, so cleaning is better; Among them, there is a fresh food store that mainly focuses on steamed buns and Guandong cooking. There is a community and several factories outside the store. The other is the original small supermarket, which has a better environment and has not changed much since joining.

JD.COM convenience store joining conditions.

There are more and more kinds of goods, and they are younger and younger.

JD.COM convenience store joining conditions.

JD.COM Convenience Store: Because there is no standardization, Bian Xiao visited several small stores with very different categories. After joining the couple's shop, the traditional offline channel is still the main channel, and other convenience stores also have few brands such as Baiwei Grass and Three Squirrels. One of the larger shops has a wide variety of goods and sells many brands of explosive products, including imported brands, such as Le Man Beer in Belgium and Kronenboury 1664 in France.

JD.COM convenience store joining conditions.

Taobao shop: On the whole, the categories are relatively rich, and the placement of goods can keep up with the consumption habits of young consumers today. Take convenience food as an example. After the traditional couple shops join in, Master Kong's instant noodles are still the most popular, while in Tmall's shop, there will be noodles, hot and sour powder, snail powder, Haidilao instant hot pot and other products.

JD.COM convenience store joining conditions.

JD.COM convenience store and Tmall store with unified characteristics.

As these two companies have not taken the road of standardized replication, as Bian Xiao saw, except for the unified standardization of signboards, other modules of goods selection, placement, profit and the logistics supply chain behind them are non-standardized operations, and shopkeepers have their own purchase channels.

In terms of operation, different stores are also uneven. Some are traditional offline stores, while others have launched some online games, limited-time promotions, membership system based on official WeChat accounts, differentiated membership prices, take-out and so on.

In addition, on the whole, the overall price of goods is more expensive than that of ordinary mom-and-pop stores and cheaper than 7-Eleven. Combined with the brand effect, as well as the decoration, lighting and cleanliness of the store, consumers are willing to pay more for it, especially young people.

JD.COM convenience store joining conditions.

Business hours, all the shops visited are from 7 am to afternoon 12, and there is no 24-hour business. Some issues that allies must understand.

1. What is the initial cost?

As far as fees are concerned, JD.COM convenience stores and Tmall stores are almost the same:

Franchising fee: no, there is a deposit of 1 10,000 yuan, which can be returned after the contract expires one year.

Decoration fee: The signboard should be decorated by Tmall or JD.COM and installed directly. Shopkeepers can choose a variety of styles, and the price is within 10,000 yuan. As for the store, whether it can be installed or not is entirely up to the owner.

Based on the above reasons, no matter which alliance you join, the new cost of alliance members is very low.

Second, is the risk high or low?

No matter the convenience store in JD.COM or Tmall's store, it will not provide much help in the management of the store, so the owner will remain independent after joining.

Therefore, in the view of egg dissolving enterprises, if you originally operated supermarkets and convenience stores, then the risk of joining is very small, after all, the investment is very small, and you can also have the empowerment of JD.COM or Tmall in the brand and supply chain.

If you don't have a store, don't want to be a convenience store, just look at the brands of JD.COM and Tmall, and just want to make money from scratch, then the risk is the same as not joining JD.COM and Tmall, and you need to know how to retail.

3. Will additional business departments increase income?

JD.COM convenience stores and Tmall stores have launched additional business modules, such as couriers and lottery tickets, to increase the single-point operating income of franchise stores, in which lottery tickets are distributed to stores for lottery according to 6-8% of sales.

JD.COM convenience store joining conditions.

However, from the results of field research on egg liquid entrepreneurship, the effect is not ideal. The reporter stood in each store for 30 minutes, and few people bought lottery tickets.