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The taste of bookstore

Text/Pengshan

I resist everything named after online celebrities: online celebrity restaurants, online celebrity cake shops, online celebrity tea shops ... and now online celebrity bookstores. The key word of "online celebrity bookstore" is not "bookstore", but "online celebrity", and the bookstore is just a foil.

Because, like online celebrity tea shops, online celebrity bookstores are crowded and people take pictures in various shapes; Unlike traditional bookstores, there are readers who are immersed in enjoying reading.

If it is to be classified, online celebrity bookstores should be related to online celebrity milk tea shops, not to other bookstores.

I once accompanied a friend to a bookstore among online celebrities. When I first arrived at the door, I was choked by a strong perfume. I had the illusion of entering the hotel lobby and fashion shop in an instant, revealing a strong sense of "Versailles" pride. Exquisite and gorgeous windows are mostly filled with cultural and creative products, and there are one or two best-selling products in the middle, just like promotions during festivals. On every wall and every corner, there are tables and chairs that can only be seated after ordering coffee. Slogans of "Chicken Soup" and "People's Philosophy" are mixed on the wall, just as Kong Yiji said, "Teach people half to understand".

These have just been returned. The most unbearable thing is that there are no books on the shelf that can be read instinctively. Some bookstores actually put "fake books" with only empty shell covers on high places. People who come in grab the favorable terrain one by one, scissors hands, compare hearts, play cool, take photos, send WeChat friends, buy some exquisite gadgets, and then leave. The clerk smiled and helped guide. Yes, this is actually the main business of such stores. The overall atmosphere is like the faces of those network celebrity anchors, full of plastic feeling.

A few days ago, I read The Tower of Doom written by Lawrence Wright, a columnist of The New Yorker, which also mentioned the United States in the middle of the 20th century: "Although museums and symphony concerts are crowded with people, people go there not to see or listen, but because of a fanatical narcissism, they want others to see themselves." Online celebrity bookstore, isn't it?

I miss physical bookstores more and more-when you push the door one by one, the smell of ink will come to my face, and there will be a little musty smell of pages when it rains. But that smells good.