What are the planning elements of real estate activities?

As an objective material form, real estate refers to real estate and real estate, including land and permanent buildings on land and their derived rights. So, what are the elements of planning real estate activities? The following are the planning elements of real estate activities that I have carefully arranged for you. I hope you like it.

1, activity background or preface

The activity background or preface mainly tells the background of organizing activities, such as time, market, project progress, etc.

2. Pre-activity survey

Pre-activity survey of planning elements of real estate activities belongs to the category of consumer survey and also belongs to pre-opening survey. Pre-activity investigation refers to understanding the preferences and enthusiasm of target customers for various activities by understanding various background information of real estate target customers, so that event planning organizers can plan and organize activities more effectively and achieve the purpose of promotion.

3. Analysis of problems and opportunities

The analysis of problems and opportunities is actually the basis for making a marketing plan before the opening, and of course it also belongs to the basis for making a plan for opening activities. Its analysis is based on the investigation results of market competition, real estate status and consumers before the opening. The method of analysis is SWOT analysis, and the purpose of analysis is to make the planning organization of activities seek advantages and avoid disadvantages, and give full play to their advantages.

4. Purpose of the activity

The activity purpose of real estate activity planning elements is also called activity objective. There are two kinds of objectives, one is non-quantitative objective, such as giving the market clear official sales information of the project, creating a hot-selling atmosphere, interacting well with customers, urging customers to buy, attracting new customers, coordinating the relationship with relevant partners of * * * departments and enterprises, and conducting comprehensive news propaganda on real estate through media reporters, etc. The other is a quantifiable goal, such as making the number of customers present reach 300, and selling 80 suites on the same day. In the early stage, the actual purchase rate of accumulated customers reached more than 70%.

5. Theme of the event

The theme of the activity is the name of the activity, and the theme of the real estate project opening activity can be simply called the so-and-so project opening activity. Combined with the characteristics of real estate and the specific content of activities, the theme of opening activities can also include the opening ceremony of a project, the signing press conference or the opening ceremony of a project, the tea culture festival and so on.

6. Form and content of activities

The form of activity, that is, the content of activity, refers to the name of the specific activity item involved in the activity, which can generally be enumerated or explained.

7. Movable objects

The object of real estate activity planning elements is to list the people who participate in the activities. Moving objects are generally divided into three categories.

The first category is the investment, organization, planning and execution personnel of the event and the main leaders involved in real estate development such as real estate planning, design, construction, supervision, sales and property management.

The second category is the guests invited by the event, such as * * * senior officials, leaders of administrative departments, leaders of superior enterprises, social celebrities, news media reporters, etc.

The third category is customers who have already bought houses, customers who have the intention to buy, customers who have bought cards, customers who have settled down and other new customers, themselves and their family and friends.

8. Activity summary

Activity summary is also called activity summary, which can mainly include activity background, purpose, theme, form or content, activity object, etc. The opening activities listed above. In addition, the time and place of the activity should be listed.

9. Activity flow

Activity process, also known as activity plan, refers to arranging the activities in chronological order and predicting the time required for each activity. The difference between the activity process and the activity content is that the activity process will explain each activity content from the aspects of time, people and specific operation.

10, the organizing committee was established.

As an important node of real estate project development, the success of the opening is directly related to the sales of real estate and the withdrawal of funds. Moreover, the opening activity is a systematic project, involving almost all functional departments within the developer, and there may be planning companies, sales agents, advertising companies or event companies involved in planning and implementation.

Therefore, it is necessary to take the general manager of the developer or the deputy general manager in charge of sales as the main leader, set up the organizing Committee for the preparatory activities, and make good plans for the preliminary work. Assign tasks to individuals and limit the completion time of each task. Generally, the organizing committee can set up the following posts and groups:

1*** event chief commander: generally, the top leader of the developer is the one.

2*** General control of activities: the marketing director or sales manager of a general developer is the leader in charge of marketing.

3*** Meeting group: generally composed of the administrative department or office staff of the developer, responsible for inviting guests and leaders of relevant units, coordinating the interface with the outside world, contacting the venue, understanding the weather and arranging seats for the leaders.

4*** Planning Group: The planning group is sometimes called secretary group or media group, and generally consists of planners of developers and planners of advertising companies. Responsible for unified external publicity, design and outsource various forms of advertisements and all other materials, such as gifts, invitations and lottery tickets, actively communicate with the media, write press releases and leaders' speeches for the media, and cooperate with performing arts companies.

5*** Sales Group: The sales group is mainly composed of personnel from sales departments or sales agencies, and is mainly responsible for formulating opening sales strategies, formulating price strategies, perfecting various sales materials, such as sales brochures, leaflets, floor plans, sales brochures, price lists, subscription books and orders, and mainly training sales personnel.

6*** Project Team: The project here refers to the project of opening activities. The engineering team is mainly responsible for the planning of venue layout. A href ='' target =' _ blank'> Cough thin ⒒? Save the cough and lose weight exhibition? How about saving cough money? 5] Lying in a sputum tomb? Gluttony? What is your wisdom? 檲檲檲 Jiamao? Huh? A href ='' target =' _ blank'> The training division of etiquette personnel is sound. Prepare lighting, props and other equipment, and take the sales force to be responsible for the construction and decoration of passages, gardens, landscapes, sales departments, model houses and other places.

7*** Security Group: generally composed of security guards of developers and property management companies, it is responsible for parking vehicles, ensuring the safety of meetings, maintaining the order at the scene, and accepting customer inquiries.

8*** Logistics Group: generally composed of personnel from the developer's administration department or office and finance department, responsible for providing the company's vehicle dispatching, managing the sanitation and cleaning personnel and paying various funds.

9. Preparation of active materials

Active materials belong to the category of real estate sales materials. Activity material preparation refers to the design, manufacture, installation and placement of all items and materials needed for business activities. These materials can be divided into four categories: advertising materials, site atmosphere and image packaging materials, necessary materials for sales work, and materials needed for specific activities. These materials are mainly coordinated by the engineering department and the design department, designed by advertising companies or planners, and produced by production companies. Supervised by the leaders of the sales department and the planning department.

As the design, manufacture, installation and placement of various materials need different time periods, departments and personnel shall be arranged to design, manufacture, install and place active materials as soon as possible when the real estate project meets the requirements, such as the completion of the construction and decoration of the sales department and model houses, and the standards of access roads, roads and landscapes. The following is a comprehensive list of materials required for the opening of the hotel:

1*** Advertising materials: ceremonial ribbons, Roman flags, banners, display board inkjet, cameras, video cameras, wall packaging, outdoor billboards, outdoor inkjet banners, TV promos, three-dimensional cartoons, televisions, projectors, host's drafts, leaders' speeches, press releases, and live questions and answers.

2*** The atmosphere and image of the site are colorful flags, flower baskets, rainbow doors, floating in the air, triangular colorful flags, hydrogen dancing stars, and guiding signs of various functional areas, especially parking lots, roadblocks, isolation belts and warning signs.

3*** Necessary sales materials: sales desks and chairs, sales consoles, telephones, business cards, badges and planning schemes. Models, pre-sale certificates, receipts, subscription books, sales contracts, information racks, posters, loushu, image folding pages, leaflets, handbags, CDs, property management conventions, building materials installation tables, furniture layout plans, apartment plans, sales standard statements, summary tables of competitive real estate market surveys, Q&A, sales folders, copies of pre-sale licenses, copies of business licenses of developers, etc. Payment method, bank loan interest rate table, detailed list of materials required for loan, supplementary terms of sample contract, pipeline diagram, incoming material * * * customer * * table, incoming call table, room reservation form, check-out form, attendance sheet, detailed list of purchased customers, sales control table, etc.

4*** Reception of materials required for specific activities: invitation letter, sign-in desk, sign-in book, pen, corsage, guest seat, self-adhesive chest stickers, and common gifts: stage, background, carpet, background cloth, sound, microphone, etc. Lottery part: lottery box, lottery ticket, prize and lottery machine. Ribbon-cutting part: ribbon-cutting supplies * * * trays and scissors * * *, firecrackers, royal salute. Logistics: janitor's shuttle bus, drinking water, purified water, mineral water, water dispenser, disposable cups, leisure chairs, red carpets, umbrellas, sun umbrellas, portable toilets, buffets, convenient lunch boxes, cakes, fruits, drinks, walkie-talkies, trash cans, paper baskets, large and small garbage bags, cleaning tools, water pipes, detergents, pesticides, and so on.

In addition, some professionals or organizations need to participate in the general opening activities, and these people or organizations also need to be hired in the early activities, including: bands, hostesses, lion dance teams, sound engineers, projectionists, photographers and actors.

10, moderator's manuscript, leader's speech, press release

In order to make the opening ceremony smooth, compact and enthusiastic, and to make the speeches of the host and leaders biased, event planners often need to prepare speeches for the host and leaders at all levels in advance. In addition, the real estate market generally needs to release news in the media, and it is best to write these news in a reporter's neutral tone. Therefore, in addition to inviting journalists from various media to participate, event planners also need to prepare press releases for journalists to facilitate them to write and distribute articles.