Summary of deposit insurance publicity month activities

1. Summary of deposit insurance publicity month

In order to further promote the popularization of banking financial knowledge, efforts should be made to enhance the public? In order to safeguard the legitimate rights and interests of financial consumers, we organized a publicity campaign on the theme of "Publicity Month on Interest Rate Marketization and Deposit Insurance System" within our jurisdiction. The activities are summarized as follows:

1. Set up an activity leading group to ensure the smooth development of the activities

In order to ensure the reasonable division of labor, orderly organization and proper measures of the publicity campaign, we will follow the? Our branch attaches great importance to the spirit of the document "Financial Knowledge Enters Thousands of Families", and has set up a leading group for the publicity activities of "Financial Knowledge Enters Thousands of Families" and a leading group office, which is responsible for the formulation and implementation of the publicity activities plan, and organizing and coordinating the implementation of activities of various departments, offices and sub-branches. In order to ensure that the publicity activities are orderly, the branch has formulated and distributed the publicity activities plan, requiring all branches to make full use of various publicity means to expand the coverage of activities and popularize financial knowledge. ?

2. Fully prepare publicity materials to ensure that publicity is implemented

June is the "Publicity Month of Interest Rate Marketization and Deposit Insurance System". In order to ensure that all measures of publicity activities are put in place, our branch has earnestly made preparations for publicity activities, distributed publicity banners, posters and leaflets to all business outlets, and required all outlets to put all publicity materials in place at the first time, and opened a publicity area to hang publicity banners, post posters and leaflets. Voluntary deposit, freedom of withdrawal, interest-bearing deposit, deposit protection, etc. popularize the knowledge about interest rate marketization and deposit insurance system to consumers. ?

third, all outlets should be synchronized to ensure comprehensive publicity coverage?

Bank will broadcast relevant publicity slogans through the LED demonstration screen of the business outlets, set up publicity points at the business outlets, put up publicity stands and put up publicity posters, so that customers can feel the publicity atmosphere of "Interest Rate Marketization and Deposit Insurance System Publicity Month"; By putting publicity leaflets on the counter, customers can read relevant publicity materials at the first time when they are handling business or waiting for business, so as to ensure that interest rate marketization and deposit insurance system are brought to the public and that financial consumers can understand the connotation of interest rate marketization and the protection of deposit insurance system for financial consumers at the first time. ?

fourth, sum up experience and establish a long-term mechanism?

after the publicity activities, our bank will summarize in time, evaluate the publicity scale and effect, and estimate the amount of publicity materials according to the publicity situation, so as to choose a more suitable publicity time and place for the next publicity theme and adopt more effective publicity methods and means. In our daily business activities, we will adhere to consumer education and service activities, safeguard the legitimate rights and interests of consumers, and make consumers really benefit from participating in financial publicity activities.

2. Summary of Deposit Insurance Publicity Month

According to the Notice of the People's Bank of China on Relevant Matters Concerning the Implementation of Deposit Insurance System, Laiwu Branch of ICBC has promoted the publicity activities in a down-to-earth manner by strengthening understanding, doing a good job in publicity and strictly urging.

1. Raise awareness and clarify key points.

the bank deeply understands the significance of deposit insurance to the safety of customers' funds, and aims to build the brand image of "the safest bank". The leaders of the bank attach great importance to it and make it clear that "deposit insurance" should be issued in time, which is the new normal of the new situation.

in order to ensure the smooth progress of the activities, the bank has made careful arrangements, and it is required to highlight the diversity of publicity forms, the universality of publicity effects and the effectiveness of publicity activities.

2. Do a good job in mobilization and strengthen publicity.

according to the requirements of the people's bank of China and the superior bank, the bank organized training in time, issued relevant documents and systems, and guided the public to correctly protect their legitimate rights and interests by distributing publicity leaflets around the business, placing publicity leaflets in a prominent position in the business hall, and displaying publicity slogans on the led screen of the business outlets.

in addition, through after-work training, all outlets actively organize relevant personnel of outlets to learn the basic knowledge of deposit insurance, make full use of the synergy of various positions, improve the comprehensive efficiency of activities, and demonstrate the corporate culture of caring for customers and paying attention to safety.

3. Strictly supervise and strengthen implementation.

on the basis of continuously strengthening publicity, the bank requires all branches to report photos and work summaries of deposit insurance publicity activities in a timely manner, give timely feedback on related problems encountered in the publicity, and summarize the follow-up information in detail into written materials, especially the unannounced visits to the People's Bank of China. Relevant publicity and inspection work should be included in the relevant evaluation contents of all branches.

3. Summary of Deposit Insurance Publicity Month

Recently, Xingguo County Sub-branch of the Agricultural Development Bank actively cooperated with the implementation of the Deposit Insurance Regulations according to the Notice of the People's Bank of China on Relevant Matters Concerning the Implementation of the Deposit Insurance System (Yinfa [2xx] No.147) issued by the People's Bank of China, did a good job in publicity, increased publicity and promotion of the deposit protection system, and strived to create a strong publicity atmosphere and improve the personnel in the financial industry.

This behavior made the public have a better understanding of the deposit insurance system, acted in time, and made a big splash. It also organized the employees of the whole bank to seriously study the relevant knowledge about the deposit insurance system. In addition to printing the "Question and Answer on Deposit Insurance" brochure, it also set up a special consultation counter to publicize and explain to customers and the public, so that the general public had a deeper understanding of the system. In the future, with the development of interest rate marketization, the competition in the financial industry will become more intense, and it is not excluded that there will be problems in the operation of individual banks.

once commercial banks set their own prices after interest rate liberalization, there may be a situation in which bank spreads are sharply narrowed, so some banks may have problems in their operation at this time.

Therefore, establishing a deposit insurance system is a prerequisite for realizing interest rate marketization. The establishment of deposit insurance system can better protect the interests of depositors, which is good news for both financial institutions and depositors.

It is reported that in the publicity campaign, 1 copies of deposit insurance publicity leaflets were distributed, and all the contents of the deposit insurance publicity leaflets were clearly displayed on the electronic screen, and three deposit insurance publicity slogans were hung, such as "Deposit insurance, protect your precious deposits", "Implementing the Deposit Insurance Regulations, fully protect depositors' rights and interests" and "Establishing a deposit insurance system to promote the healthy and stable development of the banking industry". This publicity campaign was well received by the public and customers.

4. Summary of deposit insurance publicity month

In order to further promote the popularization of banking financial knowledge, focus on improving the financial quality and safety awareness of the public, and safeguard the legitimate rights and interests of financial consumers, led by the People's Bank of our county, our branch organized a publicity campaign with the theme of "deposit insurance protects your precious deposits".

1. set up an activity group to ensure the smooth development of the activity

the sub-branch attached great importance to this publicity activity, and set up a special publicity activity group to ensure the orderly development of this activity, which was responsible for the formulation and implementation of the publicity activity plan, and organized and coordinated various departments and offices to support the smooth development of this activity.

second, fully prepare the publicity of the event to ensure that the publicity is implemented

our branch takes outlets as its propaganda position, plays relevant propaganda slogans through the LED screen of the business outlets, plays a promotional film on deposit insurance on TV in the business hall, and sets up publicity points at the business outlets to place leaflets. In May, 2xx Sub-branch took advantage of the evening meeting to organize study and emphasize the importance of this publicity. On May 8th, it sent staff to give lectures and distribute materials in parks and other places, and concentrated publicity at the entrance of the business hall and nearby shops. The publicity mainly focused on distributing leaflets on deposit insurance and explaining the provisions of the deposit insurance system on the spot, so that people could know more about the financial knowledge of deposit insurance.

III. Publicity experience and summary

For this publicity activity, our outlets timely summarized the publicity experience, evaluated the publicity scale and effect, and estimated the amount of publicity materials according to the publicity situation, so as to choose a more suitable publicity place for the next publicity theme and adopt more effective publicity methods and means.

in our daily business activities, we insist on consumer education and service activities to safeguard the legitimate rights and interests of consumers and ensure the property safety of our customers.

5. Summary of Deposit Insurance Publicity Month

In order to further enhance employees' and the public's understanding of the deposit insurance system and maintain financial stability and normal financial order, according to the requirements of the head office and the county people's bank, our branch concentrated on the "Deposit Insurance Knowledge Publicity Month", and now we will report on the activities as follows:

1. We attach great importance to it. Strengthen organizational arrangements

After receiving the relevant notice from the head office and the county people's bank, the sub-branch immediately organized all employees to seriously study the spirit of the notice document. In order to thoroughly implement the requirements of this activity, a leading group for the monthly publicity of deposit insurance knowledge was established, with the president as the team leader, the president in charge of business as the deputy team leader, and the heads of the joint examination department and outlets as members. An office was set up in the accounting and auditing department of the sub-branch, with outlets as the main activities. Through various forms of publicity, Popularize the relevant knowledge of deposit insurance, further strengthen the public's understanding and understanding of the importance of establishing a deposit insurance system, promote the smooth operation of the Deposit Insurance Regulations, and maintain financial stability.

2. Carefully deploy and actively mobilize

According to the activity requirements, the sub-branch arranged a series of contents such as pre-training and study, outlet publicity, outdoor publicity and new media publicity. Before the publicity, the sub-branch held a "learning meeting on deposit insurance knowledge" for the staff of outlets around the relevant publicity contents such as the Deposit Insurance Regulations and the Deposit Insurance Publicity Reader, and asked the staff of outlets to organize them to learn the relevant publicity contents and discuss the publicity methods at the weekly regular meeting and daily morning meeting, so as to enrich their own basic financial knowledge and promote the publicity activities in a down-to-earth manner to ensure the effectiveness of the activities.

3. Various forms and rich contents

(1) During the publicity activities of business outlets, the publicity slogans with related words such as "Establishing a deposit insurance system to promote the steady development of the banking industry" were scrolled on the LED display screens of various outlets. On the other hand, a publicity exhibition area of deposit insurance system is set up in the business hall, and the relevant contents of deposit insurance system are fully publicized and revealed. At the same time, the lobby manager is arranged to publicize the deposit insurance system for customers who come to our outlets to do business.

(II) Outdoor publicity

Before the outdoor publicity was launched, the sub-branch received the corresponding publicity leaflets of the PBOC sub-branch, which enriched the publicity content and made the publicity methods more direct and efficient. According to the publicity plan, the sub-branch drew up a series of overall plans for outdoor publicity, such as time, place, publicity content and personnel responsibility arrangement, to ensure the publicity effect. Judging from the effect of the outlets' feedback, the people's participation in this publicity activity is highly motivated. Outdoor publicity mainly uses the morning shopping peak and travel peak to set up propaganda points at the entrance of Sunshine Garden Community in Shangrao County, which is densely populated, and the first food market propaganda point in Shangrao County to publicize passers-by. The knowledge gained from training and brochures are used to answer the questions about the connotation, coverage and premium payment theme of the deposit insurance system and the people's vital interests.

6. Summary of Deposit Insurance Publicity Month

Yangzhou Rural Commercial Bank earnestly implemented the requirements of the Notice of the People's Bank of China on Relevant Matters Concerning the Implementation of Deposit Insurance System, and set up a publicity and guidance group on deposit insurance system headed by the president to be responsible for the public opinion monitoring and publicity and guidance work related to the deposit insurance system of the whole bank.

on June 12th, the spirit of the relevant documents was communicated to the employees of the whole bank through the internal oa system of the bank for the first time, and the role that the Deposit Insurance Ordinance (Draft for Comment) will play in protecting depositors' rights and interests, preventing and resolving financial risks was explained in detail, and arrangements were made for the whole bank to do the relevant publicity work well to ensure that the relevant work was put in place.

1. Earnestly implement and comprehensively carry out

During the activities, the Bank actively used its business outlets to carry out publicity.

1. Display the slogan of "establishing deposit insurance system to promote the steady development of the banking industry" through the led electronic display screen;

2. Open a publicity exhibition area of deposit insurance system in the business outlets, put up publicity leaflets related to deposit insurance system, and fully publicize and reveal the relevant contents of deposit insurance system. During the activity, * * * distributed more than 3, publicity materials.

3. Arrange lobby managers and window tellers to actively publicize the deposit insurance system for consumers who come to our bank for business and consultation.

4. Make use of weekly financial knowledge to participate in community activities to conduct centralized publicity activities on the deposit insurance system.

set up publicity desks in the communities around outlets, put up publicity materials and theme exhibition stands, set up business information desks, and arrange business backbones to conduct on-site publicity and consultation on the deposit insurance system.

II. Summing up experience and perfecting the system

This publicity activity of deposit insurance is an important task for Yangzhou Rural Commercial Bank to implement the spirit of the documents of the higher authorities, fulfill its social responsibilities and popularize financial knowledge to the public.

based on its own business characteristics, service characteristics and distribution of outlets, the Bank carried out publicity activities according to local conditions according to customers' needs, and through multi-channel publicity, it popularized the relevant financial knowledge of deposit insurance system to the public from various angles and in various forms, which was generally welcomed and praised by financial consumers, and achieved good results, which comprehensively enhanced the public image of the Bank and strengthened the public's confidence in the banking financial system.

in view of the particularity and long-term implementation of the deposit insurance system, the Bank will further sum up relevant work experience, continue to improve relevant mechanism schemes, and carry out the publicity work of the deposit insurance system in a sustained and institutionalized manner.

7. Summary of Deposit Insurance Publicity Month

Before the Bank launched outdoor publicity, the branches received corresponding promotional discounts from the PBOC branches, which made the publicity content richer and the publicity methods more direct and efficient. According to the publicity plan, the branch made a series of unified plans for outdoor publicity, such as time, place, publicity content and personnel responsibility arrangement, which ensured the publicity effect. Judging from the publicity effect of the website feedback, the public participated in this publicity activity with high enthusiasm. Outdoor publicity mainly uses the morning shopping peak and mobile peak to set up a publicity point at the entrance of the densely populated Sunshine Park in Shangrao County, and the first food market in Shangrao County to publicize the pedestrians in the past. By using the knowledge gained from training and the simple and clear publicity of brochures, we have answered the questions related to the people's vital interests, such as the connotation of the deposit insurance system, the scope of protection, and the theme of insurance premium payment.

according to statistics, outdoor publicity * * * issued publicity materials on deposit insurance knowledge, publicized the monopoly flow of people, and received public consultation, reaching X people.

1. New media promotion

In addition to using the website camp,