Drug store activity planning scheme

In order to ensure the safe and smooth progress of things or work, it is usually necessary to prepare a plan in advance, and the content and form of the plan should be carried out around the theme, so as to finally achieve the expected effect and significance. So how do we write the plan? The following is the planning scheme of pharmacy activities that I collected for you. I welcome you to learn and refer to it. I hope it will help you. Pharmacy activity planning scheme 1

With the support of leaders at all levels of the company and the concerted efforts of colleagues in Qi Xin, this activity has achieved good results. The three-day Mid-Autumn Festival activities have overcome the above shortcomings and achieved the goal of stabilizing loyal consumers. On-site prize promotion is an important means to improve the desire to buy at the event site and attract popularity, strengthen the external image of pharmacies and expand their popularity. The specific feelings are as follows:

First, the preparation work is sufficient, which has laid a good foundation for the promotion and publicity activities.

This activity used leaflets delivery, beer promotion and high-density throwing by households. The total number of leaflets thrown by * * * was about 1,, and the focus of the collection was on the market business district, around the central hospital, residential portal, around the martyr cemetery in Huxi, pedestrian street, etc., and promotional advertisements were released. After hanging banners and slogans with activities as the main content in the pharmacy and laying Z on the activity site, in order to promote the activity to be orderly and attract more people to participate, a free clinic testing service desk, an information desk, a gift distribution desk, a lottery box and so on were set up at the entrance of the pharmacy. What is even more sensational is the performance effect of the Northeast Errenzhuan, Acrobatic Troupe, Drama and other stage forms, which has crowded people, mastered the rhythm of the activities, maintained the order at the scene, guided customers into the store to participate in the activities, distributed materials and prizes, and registered and signed them in time. This new marketing model has brought some new ideas to consumers, made the citizens of Shanxian county have a full understanding of Yutian, strengthened the external image of pharmacies and expanded their popularity.

second, the people-oriented service concept has won applause from customers.

The main targets of this promotional activity are: community residents around our store, factory employees and shop residents. In the specific operation, special price and discount have the greatest influence on some sensitive consumer groups, especially the special price of some sensitive drugs can easily get twice the result with half the effort. The corresponding delivery can make consumers enjoy the value of their consumption and achieve the purpose of stabilizing loyal consumer groups. On-site prize promotion is an important means to improve the desire to buy and attract popularity at the event site, and it is the guarantee for the success of the event. Especially for the first 1 customers to send 6 eggs and buy medicine lottery, the first impression for customers when they enter the door is "Wow, what a bargain! Something to send! " .

This people-oriented service concept has won applause from customers. The growth of this activity is mainly to grasp the customer's demand for gifts, and the only way out is to rush the customer's unit price. What can affect the unit price of customers? Gifts, only gifts can affect the customer unit price. Such activities have greatly promoted pharmacies, taking the opportunity to publicize and strengthen the influence of our pharmacies.

Third, take this opportunity to make a smile my bright business card.

Through the development of this activity, I fully understand that there is no limit to care and service. For every customer who enters the store, he should send the kindest smile and the warmest caring greeting at the first time. Talk to customers with civilized language and friendly tone, consciously use "service terms", with the word "please" first and the word "thank you" always. From caring for customers in detail to endless service etiquette. Our Yutian store will always engrave "care" in our hearts. Especially in this activity, I actively strengthened communication with customers and understood what customers were thinking and needed! So that I can actively introduce and publicize the company's drugs and contraceptives, take the initiative to answer customers' questions, and let customers learn more about drugs in the process of purchasing drugs! And I can also find my own shortcomings in sales, especially in the understanding of drugs, and there are still some blind spots. Taking this as an opportunity, I will study the knowledge of medical drugs hard in my future work, understand the purpose and precautions of each drug, work with peace of mind, exercise hard, standardize my services, improve the quality of services, and make a smile become my beautiful postcard.

shoot your bow vigorously and walk with Yutian Pharmacy. Eagle's ideal is lofty, soaring in the sky; Bird's career is heroic, fighting the sky. The biggest energy in my life is the pursuit of beautiful ideals, and the most exciting thing is the heroic career of fame. Full of longing and hope for the future, and full of enthusiasm for the cause of Yutian, I am proud to have entered the dream company of Yutian, and I am excited to finally have a stage to practice myself. I will devote myself to this hot land I love, closely link my life value with the cause of Yutian, and write a youth movement of the staff of Yutian with a high voice and magnificent brilliance. Drug store activity planning scheme 2

Activity purpose:

1. Take the opportunity of opening a new store to further promote the brand image of Renkangtai Pharmacy-all for people's health.

2. gather popularity through the opening activities, and convey the brand-new image of Renkangtai Pharmacy. We will change it again and surprise you again, thus enhancing the popularity.

3. Through opening activities, we will further strengthen the local influence of Renkang Pharmacy and promote sales.

4. to fight the first battle of opening, everything is difficult at the beginning, and a good beginning is half the battle.

Activity time:

May 11th-May 2th, 2xx

Activity content:

First, be polite when you open the door.

Activity time: May 11th-May 12th, 2xx

Activity content:

All customers and friends who come to our store to spend money during the opening period can do it. No matter how much you shop, You can get a beautiful gift at the event site with the computer receipt (the specific gift is to be determined)

Second, you can send it with joy

Event time: 2xx May 11th to May 13th

Event content:

You can send a corresponding gift when you come to the Zhongnan new store of xx Pharmacy to shop in 28 yuan or above during the opening period

Send clothes hangers in 68 yuan

If they are full. A piece of paper

over 128 yuan, 9ML of Arowana Blended Oil

over 168 yuan, one exquisite storage box

Third, a hundred pieces of paper are delivered crazily

Time: 2xx, May 11 ~ May 13

Activity content: shopping 28, moving the refrigerator home

During the opening period, any one-time shopping in this drugstore is full.

Award setting:

First prize value 1 yuan famous brand air conditioner, 1 person

Second prize value 6 yuan water dispenser, 2 persons

Third prize value 2 yuan 1KG rice, a pack of 1 persons

Fourth prize value 2 yuan advanced sun umbrella, 5 persons

Fifth prize: drawing paper, a box of 2xx persons

Fourth prize: healthy opening, all for you. P >-Health experts around you

Activity time: May 11th-May 16th

Activity content:

During the opening period, well-known experts from Renkangtai will provide you with free consultation, free blood sugar and blood pressure test, and professionals in the store will set up free key health files for you.

Fifth, enjoy a 1% discount when opening

Activity content:

During the opening period, this drugstore will launch some products with the original price of the first item, 5% discount on the second item and 1% discount on the third item

Seventh, the rare "opening price" will detonate the second new store of Renkangtai (nothing is cheaper than opening)

During the activity period, eight products will be selected as ultra-low-priced goods for opening, and the goods must be. Best-selling seasonal goods are snapped up in a limited time

Eighth: * * It's more affordable to enjoy honor

Activity content:

1. Free membership card during the activity

2. Select some members to enjoy exclusive goods

Ninth: Factory Linkage

During the activity, major manufacturers gathered in the second new store of Renkangtai to introduce and sell products on the spot

1. Content: the community group carries out health care services and membership cards, and projects before opening.

(2) Opening banner publicity

a. Hanging banners at the intersections around the store five days before the opening

b. Banner content: the rare "opening price" detonated Renkangtai Zhongnan XX Store and XX Store grandly opened on May 11th < P > C. Quantity: 1 pieces

(3) DM publicity for opening

Opening poster: 2xx May 11th-May 18th

a. Content: special opening price

b. Distribution scope: 2km

C from Fiona Fang, the community around Xindian. Printing quantity: 1. 5 thousand

D. Distribution method: employees wear work clothes and distribute them door to door, and each household will receive them. (If the door is closed, they can put them in the mailbox or be caught in the crack of the door)

(4) There is a huge publicity above the store

a. Content: Warmly congratulate the grand opening of XX Store in Zhongnan of Renkangtai Pharmacy on May 6th

b. Layout location: external wall on the second floor

C. Specification: 1m*5m (height)

d. Quantity: 2 pieces

e. Release date: May 8, 2xx

II. Site layout

a. Roadside bunting

Material: satin high-grade bunting

Specification: 1. 5m*。 5m

Quantity: 5 noodles

Location: on both sides of the main road where the store is located

Content: Warm congratulations on the grand opening of XX store of Renkangtai Pharmacy

b. DM event is huge

Material: lamp cloth

Specification: 1m*5m (to be determined)

Quantity: 2 pieces

Content: opening poster event and special information

Location: the floor above the main entrance

C.

quantity of arches and lantern columns: 2 each

time: one week after opening

location: main entrance

5, waist drum entertainment team 2 (one team in each store)

6, carpet of 1 square meters (at the door of each store)

used to decorate the gate of the store

3, Road tour publicity in the early stage of the activity

Activity time: May 8-1, 2xx

Venue: around the new store

Activity form: team up more than 3 people to hold placards and xx team flags for road tour publicity every day and distribute posters along the way

IV. Pre-event motorcade publicity

Activity time: May 8-1, 2xx

Activity location: around the new store

Activity form: organize three publicity vehicles every day, hang up the activity poster and record the horn to publicize with the vehicle

Opening plan of the second store in Zhongnan, XX Pharmacy

V. Store packaging publicity

Activity form: each store has a prominent image. ! ! ! !

event execution:

1. Planning Department

1. Responsible for the planning, execution and follow-up of the whole event

2. Design and production of all promotional materials

3. Supervision of the promotion and promotion of the event

4. Notice of the event and details of the meeting are communicated to each department and store

5. Check the atmosphere of each store and the display of promotional goods.

6. Deliver gifts and prizes to all stores

2. Cooperate with departments:

1. The commodity department is responsible for the selection of poster products

2. The information department is responsible for the price adjustment of poster products

3. The door management department and district managers are responsible for the implementation of on-site activities and personnel arrangement, and do a good job in sales

4. Community groups and all stores in the door management department actively cooperate. Do a good job in publicity and community activities as required

5. The door management department is responsible for the arrangement of street walkers and motorcades (route arrangement)

Activity cost budget:

1. DM advertising materials cost

1. 4PDM15 copies of 21 yuan

2. Store atmosphere decoration and packaging 4 yuan/store *2 =1 yuan

. There are 2 pieces of placards and banners for the road tour, about 8 yuan

4. The packaging cost of 3 vehicles for the motorcade parade is: 1 yuan

5, 1, pieces of 8 yuan for the activity scratch card

6, giant 1 yuan in the early stage

8, balloon for launching 6 * 4,2,4 yuan

7, arch

8, and 1 square meters of 6 yuan. Opening of advertising cap 1 yuan

*** Plan: 9,7 yuan pharmacy activity plan 3

According to the deployment and arrangement of the head office, xx Zhong Store held a drug promotion activity on December 9-11. Thanks to the correct leadership of the head office and the concerted efforts of all the clerks, this promotion activity achieved good results and expanded the good reputation of xx Pharmacy in society to a certain extent. The promotion activities are summarized as follows:

1. Make full preparations before the activities to lay the foundation for the success of the promotion activities.

1. Organize the shop assistants to learn and understand the spirit of this activity arranged by the head office, analyze the loopholes in the work on the basis of the promotion activities at a fixed time every month, emphasize the importance of this activity, and distribute the dm sheets to each employee. All shop assistants are required to arrange time in advance and work all day during the activity.

2. according to the requirements of the activity, organize the shop assistants to check the inventory, prepare the supply of promotional products and gifts respectively, and stock up the special drugs, commonly used drugs, drugs of this season, washing chemicals and household appliances in advance.

3. Organize employees to discuss how to promote drugs and analyze possible problems. If there are too many special-price goods and impulse goods, how can we ensure gross profit?

4. create a good service environment. Organize shop assistants to clean up the environment inside and outside the store, so as to keep it clean and tidy, and put the medicines in order. Pop posters were made for special drugs. Posters for more than 7 special drugs were made outside the store and posted in 8 windows outside the pharmacy. At the same time, in order to highlight the special drugs and attract customers' attention, more than 7 explosive stickers were specially made and placed on the drug display. In order to highlight the effect of the event, rainbow doors, flower baskets and stereos were set up in front of the store, which played a great role in this event.

second, the effect of this activity

sales on December 9th. 9, yuan, sold on December 1th.