Which country is Lego toy made in?

A kind of high-grade building block that combines learning with play

Origin: Denmark

As a brand of Lego, "Lego" is a synthesis of "leg godt" in Danish, which means "play well", and in Latin, this word means "I put together" (I build them. Lego uses "play on" as the self-expression of the brand, which is in line with the brand meanings of "Lego" and "play well".

today, Lego has two million members worldwide, and Fortune once named Lego "toy of the century". Who would have thought that when the prototype of Lego was born in 1932, it was just one of the goods-wooden toys built by a Danish carpenter named Ole Kirk Christiansen in a small village in Bilund.

two years later, LEGO has its current name "Lego". In 1949, Lego began to produce toys made of plastic bricks, which laid the basic form of Lego toys today, but the real toy revolution did not happen until 1955. That year, Lego put forward the slogan of "Play and Learn" for the first time, advocating a new concept of learning and playing at the same time. In 1958, Lego improved the brick into a socket form, which became another milestone in Lego's history. Since then, Lego has made great strides with acceleration.

Lego Group is a world-famous toy manufacturer, and its sales volume is always among the top ten toys in the world. Lego toys have been accompanied by the growth of countless children. In the eyes of children and parents, Lego represents happiness, infinite imagination and creative future. The achievement of Lego Group today is closely related to its long history and corporate culture.

establishment of Lego company

Lego company was founded in Billund, a small town in Denmark. His founder, Ole Kirk Christiansen, was born in 1891. He is an excellent carpenter and has his own wooden processing factory. He is honest, determined, optimistic, humorous and positive, which enabled him to tide over the difficulties smoothly during the economic crisis in Europe in the 193s.

1932 was difficult and unforgettable for Mr. Christensen. The Great Depression hit Bilong, Denmark, and all craftsmen failed to receive orders, so his wooden factory dismissed the last worker. In the same year, he lost his wife, leaving him alone with four children, the youngest being 6 years old and the oldest being 15 years old. He began to understand that life is not only a beautiful gift, but also a hard job. However, he still maintains a passion for life and career, and dares to try new opportunities and new technologies. He accepted the suggestion of the industrial association and began to produce household products, making a decisive change-positioning the products of his wooden factory as toys. His decision met with some opposition from his family and friends, and most people didn't realize the importance of children's toys. But Mr. Christensen believes that toys are always children's most important partners, and children can't live without toys at any time. Facts have proved that his decision is correct. In just a few years, this wooden processing factory has the foundation to become an international toy company.

the development of Lego wooden toys

Mr. Christensen began to apply his exquisite wooden craftsmanship and artistic sense to wooden toys. He hung a wooden sign in the factory with his motto engraved on it: "Only the best is good enough." This motto is still the first rule of Lego company today.

in p>1934, he started to choose a name for his company and products. He started a competition between his family and employees, and whoever took the name and was finally adopted will get a bottle of red wine made by his family. Finally, he named the company himself: LEGO. It comes from the Danish word "Leg-Godt", which means "play well", and later he learned that the name means "build and pile up" in Latin. The name was registered as a trademark in 1954.

On April 9, 194, Denmark was occupied by the German army, and the war brought Lego a development opportunity. First of all, the government banned the import of toys, and secondly, the government banned the use of metal and rubber in toys, which undoubtedly gave a great boost to wooden toys. From 194 to 1942, the output of Lego Company doubled.

In p>1942, a fire almost destroyed the Lego factory. Mr. Christensen is almost ready to give up his career. A strong sense of responsibility for his children and employees made him stand up strongly. With the help of his family and employees, the Lego factory was miraculously rebuilt on the ruins.

after the reconstruction, the Lego factory added some modern large-scale production equipment. However, the scale of Lego factory is still limited, and there are not many employees, just like an organization of craftsmen. Everyone is honest and responsible, and everyone helps each other, which is very cohesive and team spirit. Every morning before starting work, all the employees and Mr. Christensen get together and have a short prayer meeting, which has been a custom since the 196s. The strong friendship between employees and between employees and bosses was still very obvious until the first rationalization proposal meeting held in 1951. One of Lego's mottos was "We are together".

Mr. Christensen has always believed that quality and honesty are the foundation of his career, and he demands extremely high quality for any work, even for his own children. On one occasion, his son Godtfred Kirk Christiansen saved a process when painting a wooden duck toy and happily told his father that he had saved the company money. His father said angrily, "Why did you do that?" He explained, "I just painted the duck twice instead of the usual three times." Mr. Christensen immediately said, "Get those ducks back at once, paint them for the last time, and then repackage them and send them to the customers." All these jobs must be done by yourself, even if it is all night! "

Lego entered the plastic age

After the war, plastic became a new material and technology. Perhaps because of his personality, Mr. Christensen keenly seized this opportunity and invested in a high-value injection molding machine. In 1947, Lego entered the plastic age with cellulose acetate as plastic raw material. The first Lego toy made of plastic was a fish-shaped baby shake ring. The early Lego granules were put on the market in 1949, named "self-connecting granules". These granules have 4-8 hollow buckles at the top, which can only be used for simple stacking. But it was very difficult to obtain molds and raw materials in those days. It takes a lot of experiments to gain experience in mold production. Christensen's family believes that plastic technology will weaken the company's financial strength. They advised their father to concentrate on making wooden toys. Mr. Christensen said, "Don't you have confidence? Can't you see? If we can produce plastic toys, we will sell Lego plastic particles all over the world. "

since the late 194s, Lego has become a family-owned enterprise. His four sons joined the company one after another. Carl George was trained in joinery and was responsible for plastic production. Golder is a dairy merchant, responsible for the production of wooden toys; Jon is responsible for transportation; Since 195s, Gottfried has been the assistant executive president, and at this time, they have developed into a small factory with 14 people. Gottfried has been thinking about how to make the toy industry develop after the ban on importing toys is lifted. Can you consider the exit? In 1953, the company began to cooperate with a plastic factory in Norway, which rented molds from Biaolong and produced and sold Lego toys in Norway.