On Wal-Mart's Corporate Culture

Strong strength and brilliant performance

As the number one retailer in the world, the sales of Wal-Mart 1998 in the United States was137.6 billion US dollars, an increase of 17.3% over the previous year. During the period from 1999 to 10, Wal-Mart's sales reached1136.1900 million US dollars, an increase of 17% over the same period. Up to now, Wal-Mart has 3,925 chain stores, including 2,485 in the United States (including 682 shopping malls), 456 member stores in Sam and 984 overseas institutions. The chain stores and member stores that the company has opened and will soon open are all over Argentina, Brazil, Canada, China, Germany, Britain, South Korea, Mexico and Puerto Rico, with a total of 6,543,800 employees, including 220,000 international employees.

American Fortune magazine listed Wal-Mart as the 4th among the top 500 companies in the world, and selected it as the "preferred retail company for job seekers" and one of the "65,438+000 companies preferred by job seekers" in the United States. 199 10 Among the 25 most admired companies in the world selected by Fortune magazine, Wal-Mart ranked seventh.

Wal-Mart has also made great achievements in the China market. Since it first entered the China market in August (1996), Wal-Mart has opened six stores in China with 3,500 employees. Wal-Mart's total investment in China reached 905 million yuan and its sales exceeded 3 billion yuan.

So, what created the brilliant performance of Wal-Mart?

The fair price in Tian Tian is always the same.

Wandering around Wal-Mart stores, we rarely see the price tag of $2.99 or $5.95, and more often we see the price tag of $22.73 or $5.22. Why is this?

Sam walton, the founder of Wal-Mart, has always regarded providing consumers with the lowest possible price as the business purpose of Wal-Mart. Wal-Mart's success also benefits from this simple and ordinary truth.

How did Wal-Mart realize its promise of "parity every day"?

Reduce the purchase price of products as much as possible. At Wal-Mart's headquarters in Bentville, Arkansas, purchasing staff from various departments eagerly negotiate with suppliers every day. Sometimes, the buyer's hard negotiation results in only a few cents less than the competitor's pricing. The difference of only a few cents determines that consumers shop at Wal-Mart instead of other stores.

Reduce operating costs and implement "anti-loss war". In order to keep the price low, Wal-Mart will minimize the loss. All employees of Wal-Mart should try to cut costs from top to bottom. Large-scale cost-cutting measures and hundreds of cost-cutting techniques complement each other, making Wal-Mart's operating costs far lower than other competitors in the same industry.

Realize the localization of procurement. In China, 95% of the goods sold in Wal-Mart stores are made in China, which not only saves costs, but also adapts to the consumption habits of local customers.

Establish a modern logistics distribution center, realize high-tech computerized management, unify logistics, business flow and information flow through the distribution center, greatly improve efficiency and reduce costs.

Customer first ensures satisfaction.

Wal-Mart's principle of "customer first" is well known, and its two provisions that "the customer is always right" are also well known; "If the customer happens to be wrong, please refer to the first one!" Wal-Mart's more distinctive customer relationship philosophy is that customers are the "bosses" and "bosses" of employees. Every employee who has just arrived at Wal-Mart is solemnly warned that you are not working for a supervisor or manager. In fact, you are no different from them. You only have one "boss"-that's the customer.

In order to make customers feel happy from beginning to end in the shopping process, Wal-Mart requires its employees' service to exceed customers' expectations: always bring customers to the goods they are looking for, not just give them or tell them where the goods are; Be familiar with the advantages, differences and prices of products in your department, and spend five minutes before going to work every day to familiarize yourself with new products; Greet a regular customer with great enthusiasm, which makes him feel valued.

Wal-Mart has always attached importance to creating a good shopping environment and often carries out various promotional activities in its stores. Such as community charitable donations, seasonal commodity awards, competitive competitions, lucky draws, in-store special entertainment, special commodity display and promotion, etc. To attract customers.

Wal-Mart's unrelenting refund policy ensures that every customer will never have worries. Wal-Mart has four return guidelines:

1. If the customer has no receipt-give the customer a refund or refund with a smile;

2. If you are not sure whether Wal-Mart has ever sold such goods-smile, give customers a refund or refund;

3. If the goods are sold for more than one month-give the customer a refund or refund with a smile;

4. If you suspect that the goods are used improperly-give the customer a refund or refund with a smile.