Is it really profitable to be an online pub?

Generally speaking, when it comes to money-related topics, everyone will keep their eyes open, hahaha. Online bars have become more and more popular since summer. As the first line of following the trend, in August this year, my partner and I decisively started the first step of our 9900 online pub-finding a buyer.

As we all know, online pubs are composed of tons of brewing barrels and rich beer. So I first went to my friend in the bar and asked him to help us get a batch of beer.

The first batch of beer was given by a company.

Because we started with a small quantity and a high unit price, we have to buy at a more favorable price. In fact, we find that the profit of beer is quite high, compared with offline bars. So we want to promote beer vigorously, so we have done a lot of targeted activities in colleges and universities.

The second step-the improvement of operation ideas

But halfway through, I found this idea wrong, because the focus of the online pub is his online celebrity style and convenience. Beer is not only heavy in distribution, but also has no advantage in canning in standard supermarkets, and is rarely bought by target customers.

So I decided to return to my original heart-focusing on the product development of tons of barrels.

The third step-product development

So we spent the whole day mixing the flavors of each ton and barrel and took a product picture for publicity.

Southwest Jiaotong University Reservation: Classic Coke Barrel Package

I have developed my own ton-barrel formula, and I am quite sure of my products. Communication with customers is also more powerful and confident. So we readjusted the wine and menu and set off again.

Research and development of new products

New product research and development Zhi Tao sweetheart

The Wizard of Oz in New Product Development

The fourth step-profit.

Ton-barrel package custom bottle opener

Put it in a big box of dice

In the face of the market that wins by quantity, we have succeeded in making small profits but quick turnover, sending tons of barrels to major universities in Chengdu, and rolling up the nightlife in Chengdu with prices.

University activity poster

We had the idea of making an online pub in August, from purchasing goods to independent research and development, from poster design to distribution, and building small programs. In fact, we have suffered a lot, but up to now, 1 1, our three partners have also made a lot of money, not to mention tens of thousands of dollars a month, but the wages of the three of us are enough. Our current plan is to establish an offline club after the monthly income is stable, or to make more interesting friends through this platform.

Back to our topic, do online pubs really make money? Really! But two things are very important. First, product research and development is very important. You must master the formula of tons of barrels, because this determines your cost control and is directly related to the final profit (which is also the case that many people spend money to buy the formula when we receive Xiaohongshu). Second, publish. The number of customers determines the transaction volume. For example, our benchmarking group is the major universities in Chengdu, and the audience is full of energetic and enthusiastic college students, so our publicity should be targeted. Once the source of tourists is stable, are you still worried about not selling it ~

Welcome to exchange ideas with each other.

Friends who want to read this article, if they want to enter the business, welcome to discuss with me, hoping to help you avoid detours for half a year. Hahaha, if you are a colleague, you also hope to exchange experiences with us and explore ways to make money. In short, people who like online pubs are more or less yearning for freedom.

I wish everyone can have their own freedom before the end of 2022, not only financial freedom, but also spiritual freedom. 9900, 990.