Beijing’s 2022 consumption season starts and will last until the end of the year

Beijing’s 2022 consumption season has started and will last until the end of the year

Beijing’s 2022 consumption season has started and will last until the end of the year. Last night, the 2022 Beijing consumption season was launched at Beijing Global City Avenue , will last until the end of the year, business travel, culture and sports will be integrated and interactive, and online and offline will be jointly promoted. Beijing’s 2022 consumption season has been launched and will last until the end of the year. Beijing’s 2022 consumption season has launched and will last until the end of the year 1

Eight major activity sections, 24 city-wide landmark activities, and more than 1,000 activities... On March 1, with the "Benefit Beijing Le The "2022 Beijing Consumption Season" with the theme of "Enjoy Life" was officially launched. A reporter from Beijing Business Daily learned that the new round of consumption season will cover online and offline channels, strengthen the integration and interaction of business, tourism, culture and sports, and continue to promote the upgrading of consumption by building a "1+8+24+N" activity framework to better Meet the new needs of the masses for diversified, quality and personalized consumption.

National fashion collides with fashion

Compared with previous years, Beijing’s consumer season activities this year are richer, and national fashion brands and fashion business districts will “compete on the same stage.”

As the biggest highlight of this year, the national trend will usher in more young elements. A reporter from the Beijing Business Daily learned that this year’s National Trendy Beijing Products Festival will organize more than 150 time-honored companies, new consumer brands, cooperative colleges and institutions to participate, and hold more than 10 key promotional activities at different times, which is expected to drive relevant companies online and offline More than 300 events.

Among them, the "Guochao New Consumer Brand Growth Plan" will be released soon. The plan mainly focuses on creating Beijing as an international consumer center city and helping new consumer brands thrive. Its main contents include the collection of the vitality list of new consumer brands, the dialogue between time-honored brands and new brands, and the final release of the new consumer list of national fashionable Beijing products.

There are many international brands competing with the national fashion brands. This year, major business districts and key projects in Beijing will speed up the introduction of first stores. A Beijing Business Daily reporter learned that the first Beijing store of CLICBOT, a modular STEAM programming education and entertainment intelligent robot, and the first Chinese store of RK Lekuang ceramic headphones from Sweden will soon open in China World Mall; Joy ??City is expected to introduce the first store throughout the year. There are more than 30 stores and more than 100 imported resources.

At the same time, the city’s key business districts such as Wangfujing, CBD, Sanlitun and Chaoqing will carry out a series of themed activities to bring citizens a rich and colorful cultural, leisure and entertainment consumption experience. Among them, Guomao Mall has successively brought citizens a variety of theme activities such as national fashion markets, brand pop-up stores, youth technology competitions, interactive exhibitions;

Taikoo Li Sanlitun and Dior, POLO Ralph Lauren, Gentle Monster Cooperate with other internationally renowned brands to organize trendy and fashionable pop-up store activities; Intime Department Store carries out spring beauty-themed activities around female customer groups, and launches rebates, sample distribution, exclusive products and other methods to enhance users' in-store experience.

Online and offline promotions

During the Beijing consumption season that runs throughout the year, it is natural to drive both online and offline to achieve chain promotions across multiple channels.

It is understood that the "2022 Beijing Consumption Season" will be jointly promoted online and offline to build a "1+8+24+N" activity framework. Specifically, it refers to the launch of the "2022 (Spring) National Consumption Promotion Month Beijing Consumption Season" as a guide to launch the first show Beijing, fashion Beijing, trendy shopping Beijing, smart Beijing, cultural enjoyment Beijing, colorful Beijing, and Xunwei There are eight major activity sections in Beijing and Quality Beijing.

Online and offline linkage is bound to activate the enthusiasm of many parties at the same time. A platform that has both online and offline channels will fully mobilize resources to provide citizens with multi-channel and undifferentiated services. Taking Duodian as an example, Duodian will distribute 100 million yuan in promotional subsidies to local residents in conjunction with its anniversary celebrations. It will also rely on offline stores such as Wumart, Duodian convenience stores, and Metro to provide online ordering, store pickup, and home delivery. Supporting services.

Online, e-commerce platforms such as JD.com, Duodian, Alibaba, Suning, and True Happiness have fully participated in many events such as First Show Beijing, Fashion Beijing, Trendy Shopping Beijing, and Zhihui Beijing. Themed activities focus on consumption nodes such as "Women's Day", "May Day", "June 18", "Eleventh Day" and "Double 11" to provide citizens with a year-round preferential shopping experience.

For example, JD.com launched the “3.8 Goddess Festival”, which provides female consumer groups with consumer experiences on clothing, bags, beauty and other products through flash sales of hot-selling products for 3.8 yuan. Meituan will release the "Beijing Global Food Map"; Tmall Juhuasuan will launch the "Beijing Consumption Season" exclusive venue on March 1; Suning.com will issue 100,000 3,000 yuan package coupons; Gome True Happiness will launch special promotions , will provide a matching "True Choice Subsidy" of more than 60 million yuan.

It is reported that the "2022 Beijing Consumption Season" event will give greater play to the characteristics of new media such as Douyin, and carry out all-media, multi-channel, and three-dimensional publicity and reporting.

At the same time, the 2022 Beijing Consumer Season will create 24 city-wide landmark activities such as the First Launch Festival, the National Trendy Beijing Product Festival, the Car Buying Festival, the Night City, and the Information Consumption Festival, etc., and will continue to drive various districts and business associations. More than a thousand consumption-promoting activities were held with enterprises to create a consumption atmosphere of "One Festival for the Whole City" in Beijing's consumption season.

Consumption enthusiasm for the Winter Olympics after taking over

The Beijing Municipal Bureau of Commerce stated that this event aims to create a strong atmosphere in which all parties actively participate and all people enjoy consumption, and further stimulate market vitality , release consumption potential, promote the continued recovery and upgrading of consumption, and serve to build a new development pattern.

In fact, the new round of Beijing seasonal consumption promotion activities has successfully taken over the Beijing 2022 Winter Olympics and is in time for the long holiday, which is destined to stimulate a new round of consumer enthusiasm. Beijing Consumer Season will also take over the consumer demands and business opportunities spilled over from the Beijing 2022 Winter Olympics.

Guo Wenjie, member of the Party Leadership Group and Deputy Director of the Beijing Municipal Bureau of Commerce, said at a previous communication meeting that the Beijing Ice and Snow Consumption Festival will closely follow the Beijing 2022 Winter Olympics and the post-winter period. Opportunities of the Olympic Times organized the city's key business districts and more than 100 ice and snow venues, released ice and snow consumption maps, and carried out a series of activities such as cloud exploration of ice and snow venues, ice and snow project exhibitions, and ice and snow experience activities. Longfu Cultural Center, Xiyue Tianjie, and Xilongduo Shopping Center Ice and snow themed art exhibitions are held in many shopping malls.

Pinggu District will continue to host 10 special events such as the Yuyang International Ice and Snow Season and the Mass Alpine Ski Competition.

Taking the ice rink as an example, the warming weather has not reduced consumers’ enthusiasm for the ice rink. A reporter from Beijing Business Daily learned that most of Beijing’s outdoor mobile ice rinks will continue to operate until mid-to-early March. Among them, the ice rink at Universal Beijing Resort will continue to operate until March 10; the outdoor ice rink at Wangfu Central is expected to continue operating until mid-to-early March. Open until March 15th. China World Mall will hold ice and snow-related activities from May 1st to 3rd, inviting hundreds of skating enthusiasts of all ages and abilities from different countries and regions.

In addition, catering will also launch new products that are suitable for ice and snow. According to reports, in the 2022 Beijing consumption season, many catering companies will launch ice and snow delicacies. Among them, Lili Douhuazhuang, Jiahe Yipin and other restaurants will meet the needs of ice and snow delicacies with the same style "leek box".

It is worth noting that the "Beijing Consumption Season" will run throughout the year, and each consumption node will have promotional activities that meet consumer demands. During the Mid-Autumn Festival and National Day, the city launches a Golden Autumn Food Market + catering and food experience. Before the Spring Festival, we help catering companies launch activities such as New Year delicacies, home-delivered New Year meals, and Lantern Festival on the 15th day of the first lunar month; release the Jade Rabbit New Year's delicacies list; release the list of award-winning consumers; and release the event series list.

Throughout the year, platforms such as Meituan and Dianping, as well as the city’s major catering landmarks, business districts, and upstream and downstream catering companies will simultaneously organize and carry out relevant activities. Beijing’s 2022 Consumption Season was launched and will last until the end of the year 2

Last night, the 2022 Beijing Consumption Season event was launched on Beijing’s Global City Avenue and will last until the end of the year. Business, travel, culture and sports are integrated and interactive, and online and offline are combined** * Vibration, various special activities are held in various districts, economic and technological development zones and multiple core business districts across the city.

On March 1, the “2022 Beijing Consumption Season” was officially launched.

Photo by Beijing News reporter Zheng Xinqia

This event was co-organized by the Ministry of Commerce, China Central Radio and Television, and the Beijing Municipal People’s Government. The "2022 (Spring) National Consumption Promotion Month" organized by the Ministry of Commerce was launched at the same time.

The event focused on four distinctive online and offline consumption scenarios: sports, technology, culture and food. The much-loved movie characters welcomed the guests in a lively and joyful way. Kung Fu Panda Ah Bao and Tiaohu changed into Chinese costumes, and Shrek, Minions, etc. were also in the team and waved warmly to the people.

During the "2022 (Spring) National Consumption Promotion Month", the Ministry of Commerce will organize key activities such as the Time-honored Brand Carnival, Chinese Food Gathering, and China International Consumer Goods Expo, and organize various localities to combine local consumption characteristics and festival characteristics. Focusing on the consumption of key commodities and services such as ice and snow theme consumption, automobile carnivals, furniture consumption seasons, imported high-quality products, exports to domestic sales, and special food festivals, we will carry out online and offline linkage, urban and rural collaboration, and diversified integration of consumption promotion activities according to local conditions.

On that day, the "2022 Beijing Consumption Season·National Trendy Beijing Product Festival" was launched wonderfully and will run throughout the year. This year's National Fashion Festival will organize more than 150 time-honored enterprises, new consumer brands, cooperative colleges and institutions to participate, and hold more than 10 key promotional activities at different times. It is expected to drive more than 300 online and offline activities for relevant enterprises.

A series of themed activities will be carried out in the city’s key business districts such as Wangfujing, CBD and Sanlitun to bring citizens a rich and colorful cultural, leisure and entertainment consumption experience. Guomao Mall has successively brought citizens a variety of themed activities such as national fashion markets, brand pop-up stores, youth science and technology competitions, and interactive exhibitions. The 2022 Beijing Skating Invitational Tournament will start in May at the Guomao Ice Rink.

E-commerce platforms such as JD.com, Duodian, Alibaba, Suning, and True Happiness have fully participated in multiple theme activities such as First Show Beijing, Fashion Beijing, Trendy Shopping Beijing, and Smart Beijing. Focusing on consumption nodes such as "38 Women's Day", "May Day", "618", "Eleventh Day" and "Double 11", we will provide citizens with a year-round preferential shopping experience.

The 2022 Beijing Car Buying Festival is themed "Colorful Consumption Season Car Buying Carnival" and will last until the end of the year. Gathering enterprises in the entire automobile consumption industry chain, including automobile manufacturers, 4S stores, second-hand car dealers, and automobile service providers, to carry out a number of consumption-promoting activities. Online platforms such as JD Auto, Guazi Used Cars, and Autohome carry out online car purchase promotions. Around June 26, a city-wide large-scale offline consumption promotion event for new cars, second-hand cars, and new energy vehicles will be held.

It is reported that the "2022 Beijing Consumption Season", as an important brand activity in the international consumption center city, will last until the end of the year and build a "1+8+24+N" activity framework, including First Show Beijing, Fashion Beijing, There are 8 major activity sections: Trendy Shopping Beijing, Smart Beijing, Cultural Enjoyment Beijing, Colorful Beijing, Tasteful Beijing, and Quality Beijing, creating 24 city-wide symbols such as First Launch Festival, National Trendy Beijing Product Festival, Car Buying Festival, Night City, and Information Consumption Festival. Activities have continued to drive various districts, business associations and enterprises to organize more than a thousand consumption promotion activities, creating a consumption atmosphere of "one day for the entire city" during Beijing's consumption season. Beijing’s 2022 Consumption Season is launched and will last until the end of the year 3

On the evening of March 1, the “2022 (Spring) National Consumption Promotion Month Beijing Consumption Season” was launched on Beijing’s Global City Avenue.

"2022 (Spring) National Consumption Promotion Month" is organized by the Ministry of Commerce. During the event, the Ministry of Commerce will coordinate epidemic prevention and control and consumption promotion, organize and hold key activities such as the Time-honored Brand Carnival, Chinese Food Festival, China International Consumer Goods Expo, etc., and organize various localities to combine local consumption characteristics and festival characteristics to focus on ice and snow themed consumption, automobile carnivals, furniture Consumption promotion activities of online and offline linkage, urban and rural collaboration, and diversified integration will be carried out according to local conditions for the consumption of key commodities and services such as consumption season, imported high-quality products, export to domestic sales, and special food festivals.

"2022 Beijing Consumption Season", as an important brand activity in the international consumption center city, will last until the end of the year. With the theme of "Enjoy Life in Beijing", it will launch the first show Beijing, fashion Beijing, and trendy shopping Beijing. It has 8 major activity sections, including Smart Beijing, Cultural Enjoyment Beijing, Colorful Beijing, Tasteful Beijing, and Quality Beijing, and has created 24 city-wide landmark activities such as First Launch Festival, National Trendy Beijing Product Festival, Car Buying Festival, Night Capital City, and Information Consumption Festival, and more To better meet the new needs of the masses for diversified, quality and personalized consumption.

So far, the "2022 Beijing Consumption Season" has brought together nearly a thousand corporate consumption promotion activities and the participation of tens of thousands of store merchants, involving supermarkets, catering, e-commerce, and culture. Travel, automobile, leisure, medicine and other fields. During the event, key platforms such as Suning.com, Duodian, and Gome will distribute consumption subsidies of over 100 million yuan to Beijing residents through consumer coupons, shopping subsidies, etc.

Beijing Consumption Season is an important brand activity for Beijing to cultivate and build an international consumption center city. It is understood that the "2021 Beijing Consumption Season" has carried out a total of 22 municipal-level theme activities, and there are more than 3,000 online and offline business, tourism, cultural and sports activities in the city. As of the end of December 2021, the sales of key monitored enterprises increased by 10.8% compared with the same period in 2019, and the passenger flow in key business districts increased by 15.1% year-on-year.