What are the differences between commercial advertisement titles and slogans?

1.

Highlight the theme, be concise and concise;

2.

Create an atmosphere, highlight the theme of the event, and infect emotions;

3.

Cause a buzz and gain recognition. As the saying goes: Ordinary advertising sells skin, good advertising sells medicine, and excellent advertising sells hearts!

4.

It triggers associations, makes people think deeply, and makes people remember deeply after seeing it. Generally, the more abstract the advertising target is, the more realistic the advertising will be;