State-owned enterprise pillar propaganda slogan

China Kulian, once the four giants in the field of mobile phones, now only Huawei stands out. With the further restriction and suppression of the new regulations of the US Department of Commerce, Huawei is also facing the situation that there is no core available.

The former China Cool Alliance was familiar, and some even concluded that ZTE's "ox temperament", Huawei's "warrior temperament", Coolpad's "Yellow River spirit" and Lenovo's "ship culture" all constituted the "China Cool Alliance", which can be called the pillar of domestic mobile phone brands.

Unfortunately, in just a few years, China Kulian fell apart. In addition to Huawei, the other three brands have been replaced by Xiaomi and OV, and ZTE almost closed down because of sanctions.

However, I never imagined that ZTE, which had not been on the hot search for a long time, could make a comeback.

The first is the release of off-screen camera technology. On August 12, ZTE officially announced that it would launch the world's first off-screen camera smartphone, which was officially released on September 1 2, leaving really little time for publicity, feeling that it was not well warmed up and was cut off by Xiaomi.

I have to say that ZTE's response is still very decent.

Of course, it is a pity that although this mobile phone is the world's first mass-produced off-screen camera phone, its popularity after listing is not very ideal, and even no decent publicity articles can be found in major media. As a former Nubian powder, I think it is necessary to write a few words.

In fact, ZTE's scientific research and innovation ability is not bad, but its propaganda ability is really weak.

Counting the mobile phones released by ZTE, many of them can lead the trend of the times, but they are often wedding dresses for friends.

In this regard, ZTE also laughed at itself at the press conference. This paper summarizes four mobile phones launched from 20 15 to 20 19, which were all very innovative at that time and ranked first in the world. Unfortunately, as the first person to eat crabs, they did not cause a sensation.

However, this is enough to illustrate ZTE's innovative ability.

In addition, after being sanctioned, ZTE is also ashamed and brave, and it is comparable to Huawei in 5G R&D investment and technological advantages. Now ZTE has become a state-owned enterprise with the number of 5G standard patents second only to Huawei, and has won 46 5G commercial contracts around the world by virtue of its technological advantages (as of the end of June 2020).

However, it should be noted that this figure is consistent with the figure at the end of last year, which means that ZTE has not made any new gains this year, and although its performance growth is gratifying, it relies heavily on the three major domestic operators, and it is still unknown whether it can continue to rise in the future, especially under the premise that overseas epidemics cannot be effectively controlled.

In addition, although ZTE's innovation ability is very good, and it is willing to invest a lot of research funds, compared with friends, it still has not formed its own unique advantages. Even if the camera phone under the screen is amazing enough, it doesn't pull friends too far. Friends also have the ability to produce off-screen camera phones.

In a sense, although ZTE shows signs of recovery, it may soon fall into a bottleneck period, but if it can survive this bottleneck period, the hope of ZTE's rebirth is still great.