Description of Illustration Packaging Design —— How to express the application of illustration in packaging design?

How to write an illustration design specification? How to write an illustration design specification? Should be more than 500 words ..... From the design intent, when it comes to the overall style, tell a story noun and explain the design principle of illustration in as much detail as possible. Illustration design mainly studies the style and application of illustrations. In this picture book, the modern applications of illustrations are classified. Due to the development of modern economy, the meaning of illustration no longer stays at the level of illustration, but has evolved into a tool and means for people to know and express the world. [1] Especially due to the development of printing technology, the field of illustration has made unprecedented progress, and the content and form of illustration also reflect artistry. People are no longer satisfied with the design of illustrations themselves, but are more pursuing the expression of individuality, including lovely illustrations, eccentric illustrations and sometimes ugly illustrations. Today's illustrations highlight the feeling of loveliness. It is precisely because of this lovely feeling that the style of illustration has been widely recognized in today's society. This is the main reason why people pay more and more attention to painting design, and it is also the main aspect of the research and analysis of this album. The classical illustration design of flowers shows that when you can't see this flower, it will die with you; When you look at this flower, you will know that the color of this flower is not in your heart. —— Wang Yangming's "Biography" Buddha said: On the other side of the flower, on the other side of the flower, there is only a mass of red, flowers have no leaves, leaves have no flowers, but they just miss each other but can't meet each other. In the afterlife, there will be faith, but there will be no unbelief. Years will be long, and there will be two identical flowers in the world. Looking back on the Millennium, a flower withers and a flower blooms. Whether it is the same flower or not should be left to future generations to judge. When you come into my eyes, like a flower reflected in the water, it is not a flower, its color is empty, and everything is red dust. Suddenly I feel like this unknown flower. A flower blooms and a flower falls. After all these years, no one asked. In fact, the landlord has many such poems to illustrate. At present, I am studying in the illustration school to write illustrations, and I have been thinking for a long time. As a result, the teacher said that it could be described by ancient poetry. I fossilized on the spot and had an anthropomorphic illustration. It better describes camellia, also known as camellia, foreign tea, Datura stramonium, late camellia, cold resistance and Toona sinensis. Color: red, pink, crimson, rose, purple, white, yellow stripes, etc. Flowering period: 1 1 month to February next year. Flower language: modesty, ideal love, virtue and loveliness. What is illustration design? Illustration is an image expressed by patterns, based on aesthetics and cuteness. Illustrations have many applications. In advertisements, magazines, brochures, posters, books, packaging and other graphic works, anything used for "explanation" can be counted as the category of illustration. There are many forms of illustration, such as figures, free form, realistic skills, black and white, color, materials, photos and computer production. As long as it is "graphics", it can be applied to the production of illustrations. Illustration is commonly known as illustration in China. Nowadays, commercial illustrations popular in foreign markets include publication illustrations, cartoon mascots, video and game art designs and advertising illustrations. In fact, in China, illustrations have spread all over print and electronic media, commercial places, public institutions, commodity packaging, film and television performance posters, corporate advertisements and even T-shirts, diaries and New Year cards. Drawing illustrations is somewhat subjective for the author and has the personality of free expression. Whether it is fantasy, exaggeration, humor, sensibility or symbolic emotions, you can freely express and deal with them. As an illustrator, you must complete the creative theme of joke advertisements and have a deeper understanding of things in order to create excellent illustrations. Since ancient times, painting illustrations have always been dominated by painters. With the expansion of design field, illustration skills are becoming more and more specialized, and now illustration work has long been held by specialized illustrators. Illustrators often draw illustrations for graphic designers or directly for newspapers, magazines and other media. They are generally professional illustrators or freelance artists, and have their own themes and painting styles like photographers. Professional sensitivity and desire for new situations and new tools make many of them start to use cg animation design tools to create illustrations. This brand-new photography technology has completely changed the creative concept of photographic optical imaging, taking digital graphics processing as the core, and is also called "darkroom photography". It blurs the boundaries between photographers, illustrators and graphic designers. Nowadays, as long as they are talented, they can complete all three tasks on the same computer. How to write the opening report of illustration graduation design? Here's an example for your reference: Three-dimensional ink painting "Bamboo Rhyme" Opening Report Title Description: Three-dimensional animation, also known as 3D animation, is a new technology with the development of computer software and hardware technology in recent years. Three-dimensional animation software first establishes a virtual world in the computer. Designers build models and scenes in this virtual three-dimensional world according to the shape and size of the objects to be represented, then set the motion trajectory of the model, the motion of the virtual camera and other animation parameters according to the requirements, and finally assign specific materials to the model, and light it as needed. When all this is done, the computer can automatically calculate and generate the final picture. At present, China 3D animation is in a new period. Three-dimensional animation originated from abroad, but the national is the world. Speaking of China, 3D animation must have its own national characteristics. The three-dimensional animation of American Disney can represent the development level of three-dimensional animation, but our animation can't be compared with it, but we have to make three-dimensional animation with our own cultural characteristics to make achievements. China has just staged a large-scale three-dimensional animation "Mobius Ring", known as the production team, with a production cost of 65.438+0.5 billion and hundreds of people. However, the current benefits and effects are not ideal. There are certainly many factors in this result. However, the most important and crucial factor has been ignored, that is, culture, and those with their own culture are gone. Became a soulless body, just an empty body that looks good but can't bear to see. Therefore, in my graduation project, I combined three-dimensional animation with traditional Chinese painting, and used three-dimensional technology to render "bamboo" into ink painting style, and then made it into animation. This quality, which has been endowed with indifference, lofty and integrity since ancient times in China, is the personality pursuit of many China literati. The main purpose of animation is to put bamboo in the rain and highlight the spiritual quality of bamboo through the performance of flowers and birds in the rain. Does the illustration have any meaning? Illustration is commonly known as illustration in China. Nowadays, commercial illustrations popular in foreign markets include publication illustrations, cartoon mascots, video and game art designs and advertising illustrations. In fact, in China, illustrations have spread all over print and electronic media, commercial places, the public, commodity packaging, film and television performance posters, advertisements and even T-shirts, diaries and New Year cards. Illustration application scope publications: illustrations used in book covers, book inner pages, book jackets, book content AIDS, etc. Including illustrations used by newspapers, magazines and other editors. Commercial publicity: advertising DD includes newspaper advertisements, magazine advertisements, signboards, posters, leaflets and illustrations used in TV advertisements. Business image design: commodity logo and image (mascot); Commodity packaging design; Packaging Design and Description Illustrated DD consumer guide, commodity description, manual, chart, catalogue, film and television multimedia: role and environment art setting or interface design in film and television drama, advertising film, network, etc. Game design: game promotion illustration, game character setting, scene setting animation, cartoon, cartoon animation original painting setting, cartoon design, cartoon design basically all commercial paintings can be counted as illustrations. The two types of illustration application are in the field of graphic design, and literary illustration and commercial illustration are the ones we contact most. Literary illustration-a visual art form that reproduces the plot of an article and embodies the spirit of literature. Commercial illustration-an image expression that conveys commodity information for products and integrates art and commerce. The illustrator gets the remuneration related to it, gives up the ownership of the work, and only retains the right of signature, which is a commercial transaction. What is commercial illustration? How to conceive? I used to be engaged in art training, but now I am engaged in illustration. One day, I let my students step on my website. The student asked me, "Teacher, what is illustration?" I was taken aback: dear, I studied art in science and should ask this question. Art undergraduates still have this question. Kuang is a sentient person. It seems necessary to mention it. Illustration, namely illustration and illustration. In ancient times, the original picture was the reason why the ancients made black and white woodcut prints. The ancients also thought that a book with several pictures was both beautiful and helpful for reading. The first illustrated book, a Buddhist sutra, a diamond sutra, I forgot the full name. Speaking of which, everyone is basically clear. In a narrow sense, illustrations are inserted into books to help reading, and modern printmaking specialty is derived from illustrations. With the continuous development of civilization, the continuous progress of science and technology, the deepening of human aesthetics and the continuous improvement of spiritual requirements, illustrations are constantly updating themselves under the impetus of generations of artists. Today's illustrations are indeed earth-shaking changes, although they are not completely different from the beginning. And integrated into all aspects of our lives, everywhere, closely related to the lives of the general public. Today, people in the industry basically divide illustrations into several categories. (1) Commercial fashion is mainly pictures made for commercial activities and advertising. Strong sense of consumption, fashionable and beautiful, can make products more cultural, more affinity with people, and provide more taste space for expanding the popularity of products. It is a popular promotion method in the current tide of returning to nature. For example, product packaging design illustrations, pictures of advertising posters and so on. (2) Publications mainly include pictures in publications, which is the original function of illustration, but the effect is more exquisite, beautiful and professional. With the coming of the era of reading pictures, readers demand higher quality books and easier reading. Then, with pictures in the book, readers will naturally be more inclined to buy and read, not to mention children's books. Illustrations are inevitable. No one will buy children's books without pictures, and even the children who buy them will not read them. Books, periodicals, newspapers, magazines, etc. Issued by the publishing house. There are traces of illustrations everywhere. This is a big category. (3) Everyone knows about animation and comics, but no one may tell you that it is also an illustration. Imagine a book, 500 words and a picture, and you can easily know that it is an illustration. If there is a picture of 50 words and a picture of every ten words, it will become a cartoon. That's it, comics go further, and a small deformation in character modeling is cartoon comics. Today's animation has become a big industry in the cultural industry chain. Its attributes are ultimately similar to illustrations, and now it has derived animation role setting and online game role setting. (4) The cutting-edge illustration class should be mentioned. It is novel and sharp, which shows that this category is avant-garde, self-centered, not necessarily popular, not necessarily beautiful, but a little cool in short. For the author, this is a real illustration, a real creation, something that can reflect himself. "This is my original, do you like it? I like it when you hold it. Don't say anything if you don't like it. I am original. " I said. Illustrations are still developing. Although there are some shortcomings, this paper briefly explains the definition of illustrations. You actually live in the world of illustrations. In China, there is no mature illustration industry, so its space is huge and extensive. Shout with me: "Let the illustration industry take off from us!" How to get the graduation design manual of children's illustration? How to write my graduation thesis "Illustration Design of Girl Story Series-Character Design and Color Application of Illustration"? Please kneel for guidance! ! First, it depends on whether you are a man or a woman. Because men and women are different, they have different understandings of things. In particular, same-sex and opposite-sex views are different. Men find it charming and enchanting. Women basically think dancing is slutty. Secondly, if you want to paint by yourself, you should choose a good theme. For example, a good story should have a good plot. And a good picture reflects a plot in the story. This moment can make people daydream. Let people automatically turn a picture into a beautiful story. Then there is your choice of materials, depending on whether you want to go emotional or aesthetic. Aesthetic style can draw the realistic front of the characters. If you are emotional. Just draw the back of a girl. Personally, I will spend a pair of snowflakes on the ground and the north wind will blow. Han Mei stands proudly in the snow. Girl, turn your back on the picture and walk alone. The snow ahead is foggy, so I can't see clearly. There is nothing around the girl. You will wonder why this girl is like this. . . But as for what style, it depends on your mood. Can be painted cheerful, but also can make people feel sad. . . Briefly describe the function and significance of illustration art in graphic design.

In many aspects of personal growth, many people have had the experience of writing papers and are familiar with them. Thesis is a means to discuss problems and conduct academic research. Do you know how to write a good paper? The following briefly introduces the role and significance of illustration art in graphic design, for reference only. Welcome to reading.

abstract:

Illustration is an art form that uses graphic language to convey information and has a long history. This is a picture drawn for words, which gives a more vivid explanation. At present, illustrations play an important role in the fields of print media, electronic media and multimedia. Among them, the relationship between illustration and graphic design is getting closer and closer. Illustration infects viewers with its unique artistic charm, allowing viewers to experience the pleasure of artistic appreciation while reading information, resulting in visual sounds and cognition. Therefore, I think that in the contemporary art where pure art and design art blend with each other, illustration art has an indelible influence on the huge field of graphic design. Key words:

Illustration art; Graphic design; Information; Convey; Decoration; Visual illustration, with a long history, is an art form that uses graphic language to convey information, and it is a painting to explain words more vividly. Since ancient times, it has also played an important role in human social life. Especially at present, illustrations also play an important role in the fields of print media, electronic media and multimedia. Among them, the relationship between illustration and graphic design is getting closer and closer. In the field of graphic design, illustration infects viewers with its unique artistic charm, allowing viewers to experience the pleasure of artistic appreciation while reading information. This is why more and more colleges and universities classify illustrations as visual communication design, which is what we often call graphic design.

In my opinion, design is a creative behavior with people as the main body and people as the specific object. Its value lies in the innovation and exchange of ideas, thus achieving the social realization of human development. Literally, "setting" means imagination and creation; "Planning" means planning and arranging. The master of modern design, Monholi Naki, believes that art is an art that aims at producing a certain product and integrates social, human, economic, artistic, technical and psychological factors to produce products. In the final analysis, it is an idea and ideological intention formed by human consciousness and artistic creativity. As an important part of the most widely used design category, graphic design gives full play to the purpose of design: that is, the process of realizing the original intention of design with visual elements such as words and graphics through certain examination and selection. Among them, graphic language is the most direct and important element that can attract the viewer's visual attention and improve the viewer's visual sound. More and more artists began to explore from the graphic language, the most intuitive element, so as to improve visual expression and visual expression effect. That is, the art of illustration mentioned earlier. At the same time, as far as illustration itself is concerned, information transmission is its main function and role, but if it has no aesthetic value and lacks artistic connotation and appeal, it will not achieve the purpose of effectively conveying information. But when it comes to aesthetic value, it will naturally return to visual beauty and jump back to the field of graphic design. Therefore, I think that in the contemporary art where the boundaries between pure art and design art are increasingly blurred, illustration art has an indelible influence on the huge field of graphic design.

1 Illustration-aided graphic design (layout) conveys information

Layout design is the center of the whole graphic design and the most widely used graphic design. Among them, the layout design with characters as the main body also accounts for the vast majority in the market. For example: newspapers, magazines, books, web pages, etc. , are all text-based layout design. In order to meet the needs of information dissemination, they take words as the main element and artistically treat the carrier of information dissemination, so that it can convey information vividly, vividly, accurately and vividly. But more often, some information cannot be conveyed by simple words, and it is difficult to express the content clearly in words. At this time, it is necessary to use some illustrations to assist the text information, or summarize the content of the text information into concise illustration elements, and concentrate the text information through artistic treatment of the elements, thus improving the accuracy and vividness of the whole information, making it easier for readers to understand and accept, and generating a strong sense of recognition and cognition; In addition, these illustrations can also guide readers to expand their association and imagination, so as to convey the content of the text more stereoscopically and comprehensively; Moreover, reading words for a long time will produce strong visual fatigue, and auxiliary illustrations can appropriately alleviate and adjust the reading rhythm of readers, so that the content conveyed by the information will be longer and firmer, and the effect will be more perfect and profound. For example: children's pictorial. Because children's literacy ability is limited, it is often difficult to convey information clearly in pure words. At this time, if there are no illustrations and auxiliary supplements, it is difficult for children to understand the content; In addition, as far as children's psychological and physiological characteristics are concerned, it is impossible for children to concentrate on reading for a long time, so illustration is an essential part in this case.

Illustrations help graphic design (posters) attract the audience's visual attention.

Poster design in graphic design, also known as "poster" design or poster design, belongs to outdoor advertising and is called "instant" street art abroad. Mainly in the form of posters to attract the viewer's visual attention. Here, "attracting visual attention" refers to attracting the attention of the viewer quickly with the strong stimulation of graphics, colors and other factors. Only when the viewer's eyes are attracted by strong stimuli and stay on the screen can "communication" occur. The task of poster design is to catch the eyes of consumers. However, the viewer's eyes always stay on specific patterns, not abstract geometric figures or creative figures. This truth is equivalent to that we can remember a person's facial features on the front and rarely recognize a person from the outline on the back. This is an instinctive acceptance and choice when our visual system receives information. This is also the reason why more and more poster designs combine illustration with plane. For example, the poster of Nordic Coca-Cola in the 20 10 World Cup combines Coca-Cola itself with illustrations, which not only fully conveys the author's creative intention, but also greatly attracts the audience's attention through the elements of character illustrations; Another example is the poster illustration of Coca-Cola Sambodromo. In the form of illustration, the whole poster stands out among many traditional plane posters and firmly grasps the viewer's vision.

3 illustration enhances the decorative and beautification effect of graphic design (packaging)

As the most direct visual design in graphic design, packaging design directly affects consumers' desire to buy. Good packaging design can even enhance the value of products and the positioning of consumer groups. As the packaging design itself, it takes the outer packaging of the product as the carrier to achieve the role of decoration and beautification. The expression of illustration art itself has the function of decorating and beautifying the carrier. Not only can it be inserted into the format and poster plane media mentioned above, but it can also be applied to three-dimensional design fields such as product design. Therefore, if there is no illustration element, it is difficult to make the product packaging produce visual beauty. For example, MountainDew, the best-selling carbonated beverage in the United States, launched a series of limited-edition carbonated drinking water packaging designs, with illustrations as the main packaging design elements, which added a touch of bright color to the original plain bottle body, played a good role in decoration and beautification, and enhanced the visual appeal of the products. Consumers can experience unique visual beauty from exquisite illustrations. This makes the whole packaging design dynamic, fashionable and smart, and at the same time, it also brings the product closer to the young consumers.

Illustrations add artistic emotion to the graphic design of the table.

As an independent discipline, illustration combines the artistic connotation of pure art and design. However, as far as artistic effect and function are concerned, the artistic value of illustration is still manifested in artistic appreciation, which conveys an artistic emotion and emphasizes the creative process. While graphic design focuses on the purpose. It must be designed according to the conveyed theme and the information it carries, emphasizing the design results. At present, the boundary between pure art and design is increasingly blurred. Modern art that advocates the combination of the two. That is, illustration is attached to graphic design (layout, poster, packaging, etc.) as a carrier. ) you can also make graphic design an illustration. Let graphic design not only convey information purposefully, but also become a work of art for viewers to appreciate, and at the same time give graphic design the artistic feeling conveyed by illustrations.

In short, in today's blending of pure art and design, the emotional expression of pure art and the information transmission of design influence each other and achieve mastery through a comprehensive study. Therefore, generate creates innovative and endless artistic forms and experiences. Among them, as far as the huge graphic design in the design field is concerned, the influence, function and function of illustration art can not be ignored or obliterated.

References:

[1] Pumbaa. Illustration and design [M]. Higher Education Press, 20 10.

[2] Xiao Lei, Jiang Hong, et al. Interpretation of Layout Design [M]. Electronic Industry Press, 2008.

[3] Guo Yong. Know a little about creative psychology every day [M]. Shaanxi Normal University Press, 20 10.

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Thesis defense skills

General procedure of thesis defense

Students must submit their graduation thesis, together with the outline and draft, to the defense committee after being approved and signed by the instructor.

At the defense meeting, let students spend about 15 minutes to summarize the topic and the reasons for choosing the topic, and introduce the main arguments, arguments and writing experience of the paper in detail.

Answer the teacher's question. After the teacher asks questions, some schools stipulate that students can prepare for 15-20 minutes independently, and then answer on the spot, while others require students to answer immediately on the spot (there is no preparation time).

After the students answered all the questions one by one, they left. According to the quality of the paper and the defense situation, the defense Committee collectively decides whether to pass or not, and draws up scores and comments.

When the students are recalled, the main defense teacher will summarize the situation in the process of thesis and defense for the students.

For students who fail to pass the defense, suggestions for revision are put forward, and students are generally allowed to reply separately.

Thesis defense skills

Familiar with the content

Students who take part in thesis defense must first have a deeper understanding of the content of their graduation thesis. This is a preparation for answering questions that members of the thesis defense Committee may ask about the depth and related knowledge of the thesis.

Chart episode

Charts are not only an intuitive way to express opinions, but also a means to adjust the atmosphere of the thesis defense meeting. Especially for the members of the thesis defense committee, listening for a long time will inevitably be rejected, and they will no longer accept and absorb what you have discussed, which will inevitably affect your graduation thesis defense performance. Therefore, you should properly insert charts or other media similar to charts in the process of thesis defense to improve your thesis defense results.

Speak at a medium speed

Students who defend their graduation thesis are usually the first time. Numerous facts have proved that they often speak faster and faster when defending their thesis, so that the members of the graduation defense Committee can't hear clearly, which affects the speech speed in the process of graduation defense. They should be urgent and slow, light and heavy, and can't bombard the audience like a barrage.

eye movement

When a graduate defends a thesis, he can generally leave the manuscript, leave it half-time, or leave it at all. But in either way, we should pay attention to our eyes so that the target can often glance at the members of the thesis defense Committee and the students attending the meeting. This is a way for you to make eye contact with your audience and make them interested in your topic.

time control

Generally speaking, in a more formal thesis defense meeting, there is a requirement for the defense time of the debater. Therefore, students who defend their graduation thesis should pay attention to the mastery of the time of thesis defense. The time control of thesis defense should be strong, and the deadline will end immediately. This seems to be well prepared, and I am familiar with the mastery and control of the content, which is easy to leave a good impression on the members of the graduation thesis defense Committee.

etiquette

In the process of defense, in addition to the above points, this one also needs attention. Although it has little effect, it can leave a good impression on the defense teacher. Generally speaking, the defense teacher chooses you when you are evenly matched with others.

Common problems in thesis defense

1. Why did you choose this topic?

2. What is the significance and purpose of studying this topic?

3. How is the basic framework and structure of the full text arranged?

4. What is the logical relationship between the parts of the full text?

In the process of studying this topic, I found those different viewpoints. How did I get to know them step by step? How to deal with it?

6. Although it is not mentioned in the paper, what other issues are closely related to it?

7. What other questions have not been clarified by yourself and not discussed in depth in the paper?

8. What is the main basis for making an argument when writing a paper?

; How to express the application of illustration in packaging design? Illustration, also known as illustration, as an important visual communication form of modern design, has been widely used in many fields of modern design and has become one of the important manifestations of packaging and product design. With its unique artistic charm and rich expressive language, illustration has been paid more and more attention by designers. At the same time, it has brought a refreshing experience to the packaging market and is deeply loved by the public because of its unique stylized performance. There are various forms of illustration, and different brushes and designers have completely different styles. It is precisely because of the variability of its style that we can create packaging works with strong visual appeal on the basis of analyzing the attributes and characteristics of the goods themselves and drawing on the creative style of illustrations, as shown in the following figure.

Illustration can express a completely different feeling from photography and create dazzling forms. The combination of illustration and packaging design gives designers great creative freedom, and designers can boldly try various styles of design: exaggerated painting style can highlight the characteristics of packaging, increase the interest of packaging, and is suitable for the packaging of creative products, as shown in the following figure 2. 1; Black-and-white sketch lines reflect the simplicity and naturalness of packaging, giving people a quiet and cordial feeling, which is applied to the packaging of humanistic goods, as shown in Figure 2.2; Illustrations of small fresh wind and healing wind give people a pleasing and warm feeling, which are deeply loved by women and are mostly used for packaging cosmetics, paper towels and other commodities, as shown in Figure 2.3 below. Illustrations with ethnic flavor, influenced by regions and customs, are often used in the packaging of tea and other specialty products, as shown in the following figure.

Illustration itself has rich artistic modeling language, and many styles such as aestheticism, realism and retro can be integrated into the packaging design of clothing, cosmetics and food, which not only meets the different emotional needs of different consumers, but also obtains good design and communication effects. Illustration packaging design gives people reverie through beautiful modeling, and guides consumers' associative feelings to convey information. The application of illustration in packaging endows packaging with new decorative forms and visual communication concepts, brings brand-new packaging means and visual effects to packaging design, and adds artistic charm and cultural connotation.