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Which brands use the principle of suggestive function?

The principle of suggestive function refers to implying the characteristics or advantages of a product in an obscure way in an advertisement, thus arousing the curiosity and interest of the audience. At present, many brands in the market use the principle of implied function. Here are a few examples:

1. Apple: Apple's advertisements have always been known for their simplicity, elegance and sense of technology, among which the most famous slogans are "Think Different" and "Designed by Apple in California", which imply Apple's brand concept of focusing on innovation and design.

2. Coca-Cola: Coca-Cola's advertisements have always been famous for their joy, friendship and enjoyment, among which the most famous activity is "Share a Coke", which implies that Coca-Cola is a brand that can bring people happiness and sharing.

3. Nike: Nike's advertisements have always been famous for their sports, passion and freedom, among which the most famous slogan is "Just Do It", which implies the confidence and adventurous spirit of the Nike brand.

4. Chanel: Chanel's advertisements have always been famous for luxury, elegance and self-confidence, among which the most famous is the iconic brand image of "Coco Chanel", which implies the nobility and classics of Chanel brand.

The advertisements of these brands skillfully use the principle of suggestive function, and convey the values and characteristics of the brands in subtle ways, thus attracting consumers' attention and interest.