What is POP advertising design?

First, the spread of popular advertisements.

1. Store P0P: It is the facial expression of the store, including signs, windows, signs, etc. It often uses commodities or symbols to convey the personality characteristics and seasonal sense of retail stores.

2. Ground POP: commodity display table, display shelf, three-dimensional image, commodity information table, etc. Use the effective visual effect space in the shopping mall for layout. Roughly at the level of customers' sight, it is the focus of attracting customers' attention.

3. Wall POP: Use applicable facades, such as walls, glass doors and windows, counters, etc. Posters, posters and leaflets should be pasted. The main function is to beautify the wall and inform the goods, and attach importance to the decorative effect and render the atmosphere.

4. Suspended monitor: a monitor suspended from the ceiling with a moderate height. Such as: commodity flags, service promises, mascots, hanging flags, etc. Breeze blowing, causing all kinds of movements, can directly attract attention from all angles.

5. Shelf POP: Set up small POPs by using the effective gaps of commodity shelves, such as price tags, commodity brochures, exquisite leaflets, small mascots, etc. Close reading forces customers to accept product information.

6. Indicating popularity: Arrow-shaped signs are visual communication elements with the meanings of attracting attention, indicating direction and inducing. For example, there are signs separating commodity sales areas, as well as service information desks, shopping guide icons, shopping guide ladies and so on. The main purpose is to facilitate customers to buy.

7. Audio-visual P0P: Place TV video or color large screen in the store with wide vision, and play commodity advertisements, store image advertisements, store product introductions, etc. , or use the in-store broadcast system to convey commodity information. Attract customers' attention with dynamic pictures and hearing.

All-round POP advertising creates a systematic and complete three-dimensional service situation and the best environment atmosphere of "marriage" for the sales site, which can effectively stimulate customers' potential purchase desire and trigger the final purchase.