The Cultural Value of Public Service Advertisement

Public service advertisement is an advertisement designed for the purpose of seeking public benefits and improving welfare benefits; It is an advertisement in which an enterprise or social organization explains its functions and responsibilities to the society to consumers, indicating that it is not only seeking profits from business, but also asking and participating in how to solve social and environmental problems. It refers to an advertisement that serves the vital interests of the public and social customs without making profits. It has three characteristics: social benefit, realistic theme and appealing performance. Public service advertisements are usually done by relevant government departments, and advertising companies and some enterprises also participate in the funding of public service advertisements, or are completely handled by them. While doing public service advertisements, they also improve the image of the enterprise and show the concept of the enterprise to the society. All these are determined by the sociality of public service advertisements, which makes public service advertisements become one of the communication channels between enterprises and the public.

Public service advertisement is a non-commercial advertisement, which is the most important part of social public welfare undertakings. Compared with other advertisements, it has quite special sociality. This determines a factor that enterprises are willing to do public service advertisements. The theme of public service advertisement is social, and its theme content has a deep social foundation, which is based on the ups and downs, joys and sorrows of ordinary people's daily life. And use advertising means such as unique creativity, profound connotation and artistic production to correctly induce the public in an unchangeable way, with a clear stand and a healthy method. Public service advertisement has the widest appeal, and it is a way of information dissemination for the whole public. For example, direct viewing in public service advertisements advocating quitting smoking and drug addiction is only aimed at smokers and drug addicts, but the harm of cigarettes and drugs has hurt other people in the environment and their descendants, whether it is direct audience or indirect audience, it is social and belongs to the whole mankind. Therefore, public service advertisements have the widest advertising audience. From the content point of view, most of them are our social themes, which leads to the fact that it basically solves our social problems, which is more likely to cause public outcry. Therefore, public service advertisements are easy to be deeply rooted in people's hearts. Our enterprise will be more easily recognized by the public by doing such advertisements.

public service advertisements first appeared in the United States in the early 194s. They are also called public service advertisements and public morality advertisements, and are non-profit advertisements serving the public. In China, public service advertisements were broadcast through TV media, and the earliest appearance was "Saving Water" produced by Guiyang TV Station in 1986. Then, on October 26, 1986, CCTV broadcast the column "Announce it widely", which opened a new page of public service advertising in China.

has three characteristics: social benefit, realistic theme and appealing performance. Public service advertisement is an advertisement designed for the purpose of seeking public interests and improving welfare benefits; It is an advertisement in which an enterprise or social organization explains its functions and responsibilities to the society to consumers, indicating that it is not only seeking profits from business, but also asking and participating in how to solve social and environmental problems. It refers to an advertisement that serves the vital interests of the public and social customs without making profits. Public service advertisements first appeared in the United States in the early 194s. They are also called public service advertisements and public morality advertisements. They are non-profit advertisements serving the public.

Speak civilized words and be a civilized person.

*** Together, we will create a new society, and civilized words will accompany us.

Hold up the sky hand in hand, and speak civilized words heart to heart.

Life is indispensable for civilized words, and people are indispensable for laughter.

Selected public service advertisements of "Civilized Shenzhen"

2.

you should be like a bamboo, upright and upright, with perseverance;

you should be like a chrysanthemum, lead an honest and clean life, and reward yourself for being cold and fragrant;

you should be as beautiful as plum, smiling at frost and snow, and never losing your pride.

3. Face up to the meaning of life and enjoy the warmth of family.

22. "Laid-off and Re-employment" public service advertisement:

1. You can't wait for work. Whether you have a future depends on how you go.

You can't rely on your job. Whether there is a way out depends on what you think.

if you don't get a job, it depends on how you do it.

2. Changing the position may be more suitable for you.

3. Step on the rough road and go on a journey.

4. This bowl is broken, so you won't eat?

5. If you lift it, you will have another sky.

6, change the socket, still shine.

23. Public service advertisement of "respecting teachers and attaching importance to teaching":

1. Teacher training is like wine brewing agarwood for a long time.

2, from generation to generation, respect teachers and pay attention to teaching.

3. Respecting teachers and attaching importance to teaching is a fine tradition of the Chinese nation!

4. Respect teachers and start with small things.

twenty-four, "pay attention to mental health" public service advertisements:

1, respect life and pursue growth.

2. Give your mind a space, find a direction for yourself, and give life a hope

3. Stand on your own feet since childhood and grow up.

4. Cherish health and life.

twenty-five, "anti-piracy" public service advertisements

1. In order not to deform your idol, please put an end to piracy.

2. A gorgeous coat can't hide your empty soul, let alone deceive the discerning eyes of the masses.

26. Campus public service advertisements:

1. Every word has meaning and rhyme, and every sentence conveys the truth-publicity window;

2. Knowledge comes and knowledge goes-reading room

3. Your love can support a cause-Project Hope;

4. Be a moral person and think about the source with water-tap water

5. Lazy people won't leave a vigorous figure here (exercise ground)

6. Don't leave your feet when it's time to shoot-message from the door

7. My image is all between your gestures (message from the wall)

8. Do you know that I am waiting for you? (trash can)

9. Don't make me cry for no reason (faucet)

1. I'm leaving gently, just as I'm coming (reading room)

12. Drip tap water deeply, please wipe away my tears (please save water)

13. Raise your hand and cast your feet, and don't forget my hungry mouth (garbage bin). The artist tightened my eyebrows-desk

16, flush the toilet

17, exhale like blue, because the heart is fragrant like a stick (beautiful words)

18, heaven and earth "grain" heart, cherish eating (canteen)

19, phlegm paper (snapping fingers).

2, waiting for your heart's love! (Window)

[Library]:

Spiritual communication does not need too many words. (Note: Please keep quiet)

● Don't intentionally "tear" it just because it's interesting

● Just take away a lot of knowledge and leave no regrets.

● Take away knowledge and leave a good book.

● Meditation sucks the source of knowledge, which shows the true nature of real talent and learning.

● romantic talk is not the best, but silence is the longest.

● Mo Lu is a tailor's skill, and it's time to accept scissors.

● The eyes are ancient and modern, and the ears need to be quiet for a while.

[ teaching building ]

● Noisy is not helpful for learning, and slapstick is harmful to civilization.

● With noise, I can't be calm; With slapstick, others can't think.

● Civilized language starts with me, and civilized behavior starts with me.

● civilize your language and elegant your manners.

[ Public places such as residential areas and communities]:

1. I will take care of you in the dark, and you will take care of me in the morning-the corridor light says

2. Children need to be quiet when they study, and their neighbors need to be quiet when they rest-be quiet.

3. don't be "drenched" when you are high, loving your neighbor means loving yourself.

4. Breathing out smoke is harmful to people; What you inhale is poison, which harms yourself.

[ tourist attractions]:

1. "Take a trip" and stay here.

2. throw yourself into the embrace of nature, please don't get her beautiful clothes dirty.

3. Feed me the dirty things. Mother Earth has just changed into a clean dress-the trash can says

4. Take away the beautiful memory and leave the beautiful heart behind.

"Parks, squares and scenic spots":

● Public places are used to test virtue, and there is no invigilator. I wish you qualified.

● Distance produces beauty, and intimate contact is declined. (Protect the lawn)

My appetite is so great that I swallowed all the scraps of paper.

● "Sputum spitting" is appropriate, starting with me.

● Make your expectoration as elegant as your speech.

● The life of the flowers taken away is short, and the beauty left behind is forever. Please leave "green" under your feet.

● The dustbin said: What you threw away is exactly what I need.

● Take away beautiful memories and leave beautiful hearts behind.

● I like your affectionate gaze, and hate to express my unforgettable feelings with a knife.

● Leave nothing but footprints, and take nothing away except beautiful photos.

● 1. "No smoking" public service advertisement

1. Smoking is the biggest threat to human survival after war, hunger and plague.

2. For the health of you and your family, please don't smoke.

3. Maybe, your fingertips are holding other people's lives-please don't smoke (no smoking in hospitals)

4. Here, the incense doesn't last ...

5. Your cigarette and my oil are doomed to be unable to love each other-smokers are forbidden

6. Never light your cigarette, it will turn you into a wisp of smoke. (No smoking at gas stations)

8. Temporary happiness, eternal pain-please don't smoke

9. Light your cigarette, which pollutes the air and harms people's lives. Where is your conscience!

1. Please don't let your selfishness ignite my building-please don't smoke (no smoking in shopping malls)

2. Public service advertisement "Longing for peace and opposing war":

1. Stop the war, for the children!

2. Look at the real smile on the child's face that day. How can we be willing to let this peace and tranquility pass away?

3. More lubrication and less friction.

Third, the public service advertisement of "Citizens' Voluntary Blood Donation":

1. Waves make rivers surge, and blood makes life boil!

2. A small part of our love is their whole life.

3. Life is always flowing because of you.

4. Your true feelings are more precious than your blood.

5. refuel your life with love!

6, you donate blood, your soul is like a rainbow; Your blood, life is surging.

7. True feelings flow, and blood ties are interlinked

8. The nation rises in dedication, and life stretches in blood

9. The blood given is limited, and the love given is infinite

1. Blood is precious, and the life-saving products are higher

11. A good person gives a drop of blood, but the sick person removes all worries

12. Blood is sincere. Because there is love in it

16. Do you want to make some contribution to society? Would you like to offer some love to others? Please participate in voluntary blood donation!

17. Little by little, blood is strong, and humanity and fraternity are everywhere.

18. One blood, ten thousand feelings, blood donation without compensation is the most glorious.

19. Blood donation is more affectionate.

2. Blood donation without compensation, refuel life with love!

21, a drop of blood, all of my heart, a love

22, the world has its own true feelings, giving blood to sow love

23, a little blood to help others, a good spirit of love

24, your blood is lost in me, and your feelings are dissolved in my heart

25, donating blood for free, starting from me, saving lives and saving the wounded.

26. Hot blood is a sign of life, and blood donation without compensation is a sign of civilization and progress.

28. Recommend my blood and light the life of others.

29. Donating blood for free reflects your noble spiritual realm.

3. Let blood connect our hearts.

4. "Buy Sports Lottery" public service advertisement:

1. You are happy to win the prize, and it is your participation.

2. Dedication is selfless pride, and grand prize is the return of love.

3. Enthusiasm for betting and good luck

4. Exercise is the foundation of life; Wealth is the pursuit of life.

5. The sunshine is always after the storm, and happiness follows the "sports lottery".

6. Love takes a long time, and miracles are around

7. Sports lottery leads people to look back and travel around China

9. Sports lottery is our eternal pursuit, and sports lottery is our eternal friend

1. Betting deeply, dreams come true

11. Lottery players * * *.

5. Public service advertisement of "Project Hope":

1. Save a penny, give a love and warm the true feelings in the world.

2. You help, I help, and everyone helps; The same song, everyone sings.

3. A trickle of water becomes an ocean, and love turns into hope.

4. Plant a tree and reap a green shade; Give a love and hold up a hope.

5. ignite hope with your heart and spread the world with love.

6. Public service advertisement of "Speak Mandarin":

1. Speak Mandarin well, and "bosom friends" spread all over China.

2. Speak Mandarin well and make friends all over the world.

3. There are 56 flowers from 56 ethnic groups and 56 languages in one sentence: Please speak Mandarin.

4. Communication between you, me and him depends entirely on Putonghua.

5. I said, you said, everyone said, Putonghua is our song.

6. Speak Mandarin to the core and be an upright China person!

7. Speak Mandarin and welcome guests from all over the world; Send a piece of true feelings in civilized language

8. "Putonghua-a bridge between 1.3 billion hearts

9. Putonghua-a bridge for human communication; Putonghua-the crystallization of human wisdom

1. Promoting Putonghua depends on you, me and everyone

11. Speaking Putonghua well is not afraid to travel around China

12. Speaking Putonghua well is convenient for you, me and him

13. Promoting Putonghua and communicating with you, me and him

14. mind your language, regardless of you, me and him; Speak Mandarin well, * * * love a home

15, mind your language, speak Mandarin clearly

16, make Mandarin extraordinary, make ordinary people extraordinary

17, vigorously promote Mandarin and enhance the cohesion of the Chinese nation. "

VII. Public service advertisement of "protecting cultural heritage":

1. It is the responsibility of Chinese children to pass on the masterpieces left by their ancestors to future generations perfectly and truly.

2. The magic weapon that travels through time and space-cultural heritage.

3. Only history has the present, and only heritage knows the rise and fall.

4. Respect history and look forward to the future.

5, the universe hero, life is short; Inherit civilization and cultural heritage.

VIII. Public service advertisement for "protecting animals":

1. Protecting animals means protecting our own kind.

2. There are no animals on the earth, which is a lifeless world.

3. Which came first, the bird or the egg, you don't know, I don't know, only the bird knows;

Do birds disappear first or eggs disappear first? You know, I know, only birds don't know.

4. Animals are close friends of human beings, and human beings are trusted partners of animals.

5. Don't let our children see today's animals only in museums.

9. "Caring for others" public service advertisement:

1. Send out a love and reap bright sunshine.

2, give someone a rose, the hand has a lingering fragrance.

3. Be good as water, and be virtuous.