Car slogan

It is definitely unlucky to say that it is a model of straightforward management and straightforward car sales without turning. When Li Shufu was asked why he bought Volvo, he simply said that it was to acquire Volvo's technology, because China's investment in R&D really lags far behind that of developed countries.

This kind of risk scolding and offending is equally straightforward, which has made Geely Automobile the first domestic passenger car brand. Geely is also very straightforward in selling cars. For example, Geely Hao Yue, who has just entered the medium-sized SUV market, shouted "big and big" in the slogan of selling cars, which is much more popular than what is called "wide-minded, far-reaching" and "starry sky trip".

The reason why Geely used such a straightforward advertising language in the sales of this brand-new flagship SUV in Hao Yue is a transformation to return to the original heart.

Geely, who entered the B-class SUV market for the first time, still wants to go back to a stable route in Hao Yue. The low-key pricing policy makes people see Geely's ambition in the future automobile market.

Can we shout out the slogan "Make it big and turn it into reality"?

From the slogan "Big and Big", we can see such poster slogans in many 4S stores we visited, which is about the size and space of Hao Yue.

The measurement of 4835/ 1900/ 1780mm makes Geely Hao Yue the largest medium-sized SUV among the first-line independent passenger car manufacturers. Especially in the body length design, it has a data advantage of+120mm/+85mm compared with Haval H7 and Chuanqi GS8 respectively. In addition, its wheelbase of 28 15mm will also give it a significant advantage over the previous explosion-proof GS8.

Every time a brand-new medium-sized SUV appears, whether it is a joint venture or a domestic one, it is inevitable to compare it with Toyota Highlander.

Although Geely Hao Yue can't completely beat its competitors in size parameters, it can still reach a parity level, and the data comparison of -55/-25/+60mm/+25mm is really a win-win situation.

This kind of "big" is not only a big data, but also reflected in the seating space of vehicles (the first batch of listed models are standard 5-seat version, with 7-seat layout optional).

In our static riding test, the experiencer with height 178cm can get the head space of 2 punches in the front row; In the back seat, the experiencer also got the head space of 1 fist, and the knee space reached more than 2 fists. More importantly, the fully independent design of the rear seat of the vehicle is enabled for the first time, which means that each seat will receive similar ergonomic support, and the entire cockpit can be more practical through flexible independent adjustment.

However, contrary to the size specifications of "big" vehicles, Hao Yue's pricing exceeded everyone's expectations.

Although the starting price of 103600 yuan only covers the first five versions, but this starting threshold is already higher than CS75? Besides, what about H6? These platinum versions of Job pro are facing lower compact SUV competitors, and more importantly, such pricing policies have not affected the standard configuration specifications of Hao Yue.

In terms of design, the front face created by the new design language standardizes the LED far and near lights. The daytime running lights composed of large-size light bars and dense light posts will not only present stronger visual impact than Highlander, but also fully embody the meaning of "good" in Hao Yue.

In the interior design, a lot of soft materials will cover low-profile models from the beginning, although most entry-level models make them less equipped with skylights, cruise control, automatic air conditioning and other systems. However, just like Geely's definition of this car, the choice of its entry configuration just meets the necessary needs in the current market, including common system configurations such as parking radar, uphill assist/steep slope descent, and rear independent air outlet, all of which are just needed in daily driving.

In addition, Geely Hao Yue also meets the information and entertainment needs of young families with two children. 10.25-inch touch LCD screen has become the standard of the whole system. In addition to supporting basic functions such as calling and navigation, it will also be matched with voice recognition control and smart car networking system. They will make drivers and passengers feel the pleasure of modern intelligent technology functions while driving, which is what the old medium-sized SUVs such as Haval H7 and Toyota Highlander lack.

Avoid the burden of car purchase cost caused by unnecessary configuration, and take the weakness of your opponent as your selling point. It can be said that Geely Hao Yue is tough enough and accurate enough.

Replace three cylinders with "three most"

In order to make the whole vehicle run more smoothly and not bear the development cost, Hao Yue avoided the 1.5T three-cylinder engine developed by Volvo technology and the more expensive 2.0T four-cylinder engine. Instead, the 1.8TD turbocharged four-cylinder engine with the longest service time, the highest technical composition and the least fault feedback is adopted among all Geely engines currently in use.

With the support of 7-speed wet dual clutch, the power parameters of184 PS/300 N m are enough to keep Hao Yue in a positive start in dynamic driving, and the biggest advantage of this engine is its excellent low-end torque output. Besides, than Haval H7? 2.0T and Highlander 2.0T enter the peak range earlier, which will also make Hao Yue perform exceptionally well in uphill and overtaking.

Before Geely announced the official selling price of Hao Yue, many domestic media and consumers thought that its price of12-130,000 was enough to ensure its position in the medium-sized SUV. But now, its starting threshold of 654.38+003.6 million yuan is even lower than Job PRO, which will naturally help Geely Hao Yue to become a thunder in the domestic SUV market in 2020.

Although we haven't completed the complete dynamic driving test of Geely's "low-price flagship", we can first have the support of 1.8TD+7-speed dual clutch, and then have a high reputation on the same platform. I believe this time, I won't let people down.

This article comes from car home, the author of the car manufacturer, and does not represent car home's position.