Can Chinese and English trademarks be used separately after registration?

According to the usual principle of trademark registration, Chinese and English trademarks can be used separately after registration.

Trademark registration is to protect the right to use a trademark in a specific commodity or service, and does not restrict the use of a trademark in a specific language or writing. Therefore, if a trademark has been successfully registered in both Chinese and English, the trademark owner can freely choose to use Chinese or English trademarks in different markets or environments.

For example, enterprises can use Chinese trademarks in China market to better attract and communicate with China consumers. At the same time, in the international market or English environment, the same enterprise can also use English trademarks to enhance the international image of the brand.

However, it should be noted that when using Chinese and English trademarks respectively, the core elements of trademarks and visual recognition should be consistent to ensure that consumers can identify and associate with the same brand. The core elements of a trademark can include graphics, signs, logos, etc. They should be consistent in Chinese and English trademarks, so as to maintain the consistency and coherence of the brand.

In a word, Chinese and English trademarks can be used separately after registration. Trademark owners can choose to use Chinese or English trademarks according to different market demand and language environment, but they need to keep the consistency of core elements.

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