What should be paid attention to in the space design of optical shops?

Good optical shop decoration design is a big guarantee for sales, and stores must pay attention to it. So what should we pay attention to in the decoration of optical shops? Let's take a look at the main points of the decoration design of the optical shop.

Matters needing attention in decoration of optical shop

1. The decoration of the optical shop is the facade of the goods facing the market. Design should emphasize functionality and identifiability. Only by clearly showing the business philosophy of the store can customers be guided to spend purposefully.

2. The unchangeable decoration design of optical shops is difficult to meet the requirements of the market for the consumption environment. Use some artistic techniques to create a changeable visual environment on the basis of simple design. And according to the different themes of the goods sold, the shop decoration is improved.

3. The decoration of optical shop is to convey correct commodity information to the market. With some eye-catching and memorable designs, customers can easily associate with the store. The design should not be too complicated or exaggerated, which will lead to the misunderstanding of the store in the market, but will make the investment in decoration not worth the candle.

4. The glasses showcase should not only meet the use requirements, but also have certain aesthetic design. Novel and personalized design, the perfect combination of decoration and goods.

5. In the spatial design of optical shop decoration, the brand positioning, design taste and extended popular function of glasses directly affect the spatial image. Successful space design should be to create a life concept and cultural concept that can be interpreted to consumers through brand positioning, design taste and the brand behind it.

6. The environmental design of the optical shop decoration shop should be perfect and reflect the brand style, set off the brand theme, and be well integrated, which directly affects the success or failure of brand management.

Key points of decoration design of optical shop

1. The facade of the storefront should be basically consistent with the form and style of the surrounding buildings.

The relationship between wall division and building volume, proportion and elevation scale is more appropriate; The combination of various formal beauty factors in storefront decoration should be focused, with clear priorities and rich sense of rhythm and rhythm in comparison.

2. Color processing of storefront decoration

The color processing of store decoration in optical shop plays an important role in shaping the perfect store. We should make full use of color contrast and harmony to strengthen the artistic characteristics of modeling, enrich the effect of modeling and create ideal visual charm. In general, the color of the storefront should be warm and bright, and the prominent components or key parts can be matched with corresponding contrast colors according to their physical characteristics and the need to reflect the decorative atmosphere of commercial buildings. In order to highlight the identifiability of optical shops, high-purity bright colors can also be used to display cards, logos and marks in the shops.

3. Number of people and window

The number of people and the window are the key parts of the shop, and its location, size and layout should be determined according to the plane form, location environment and store width of the optical shop. The number of optical shops and the window are in line with the location scale of plaques, advertisements, signboards and shop emblems, which has obvious identification and guidance.

4. Choose the right decorative materials

There are many kinds of materials suitable for store decoration, so we should use the texture, texture and natural color of the materials correctly. At the same time, the store decoration is basically the same as the building exterior wall and roof decoration. It should be considered that its material is durable, weatherproof, and has certain exposure, frost resistance and corrosion resistance.

5. Make full use of and organize the marginal space of the store.

The marginal space of optical shop is not only the outward expansion of indoor space of optical shop, but also the inward extension of outdoor commercial street. It is the intermediary space of the internal and external environment of shopping malls, and also the spatial node of the distribution and detention of people in streets and lanes and the pedestrian walkway system. This space should be open, flexible, convenient for shopping, and can be used for people to rest and enjoy.

6. Lighting design of optical shop decoration

Because lighting and color complement each other in optical shops, lighting should be able to highlight the charm of color in contrast and increase the charm value of optical shops. Therefore, in the decoration design of optical shops, we should make full use of lighting. At the same time, in the lighting design of optical shops, we should not blindly pursue uniform and simple lighting, but create strange lighting effects through reasonable and effective comparison of lighting brightness. In addition, it should be noted that lighting decoration is more particular. Different lighting decoration designs can bring different effects. Different optical shops have different decoration styles, so they have different lighting designs. Therefore, the lighting decoration design should be consistent with the overall image of the optical shop.

7. Design of decorative door head of optical shop

Door head is the most important part of the facade of optical shop. Through the shape, color and texture of doors and walls, as well as symbols, logos and details decoration, eye-catching visual signals are formed and transmitted to the target customers. As the first position to show the first information that can be passed on to customers, the importance of the door head in the optical shop can be imagined. Therefore, in the decoration design of optical shops, the door head design can not be ignored.