What is the theme of the 2022 Beijing Winter Olympics?

The theme slogan of the Beijing 2022 Winter Olympics and Winter Paralympics is Toward the Future Together!

Five simple words with endless power. This power calls on people of different skin colors, different races, and different beliefs all over the world to move forward hand in hand under the Olympic flag and look to the future together. This slogan interprets the Chinese plan of the Olympic motto of faster, higher, stronger and more united, and expresses the common desire of the world to join hands towards a better future.

Beijing, the city of Double Olympics, has once again left a Chinese imprint on the Olympic movement. Together shows the strong attitude of human beings in the face of difficulties and points out the successful way to overcome difficulties and create a future. For a Shared Future expresses mankind's longing for a better tomorrow and conveys confidence and hope.

The theme release process of the 2022 Beijing Winter Olympics

In May 2020, the Beijing Winter Olympics Organizing Committee used targeted entrustment to Tsinghua University, Peking University, Renmin University of China, China Five professional institutions, Communication University and the Chinese Academy of Social Sciences, launched the collection and creation of theme slogans. By the end of September 2020, 79 groups of works had been collected by ***, and subsequently organized from culture, sports, Olympics, and Paralympics.

Experts in media, international relations and other fields also screened and modified them, and finally formed 11 groups of theme slogan alternatives. These 11 groups of alternative theme slogans have very obvious similar characteristics. One is that it embodies the concept of unity and unity. For example, words such as "together", "world of one heart", "co-workers", "shared with each other", etc. are often used in it.